A Face in the Crowd

hymn Most people will think this movie is about Andy Griffith as Lonsome Rhodes, hick entertainer storyteller megalomaniac. What this film REALLY is is a condemnation of mass media and how the media builds up people to images they can't possibly fulfill. Take Griffith, small town drunk, in jail, with a story to tell and a woman to record it. His story goes over with the public and the woman decides to make Rhodes a media darling. On the other side of the screen is the smoke filled room political machine out to publicize a washed up yokel as politician that they put up for election. Sound familiar? See the film NETWORK and compare Rhodes to the Peter Finch character, Howard Beale.

This film is a scathing indictment of misuse of media, pseudo stardom and all that goes with it. It is allegory to be sure, but then everything old is new again. Take a look at the so called "celebrities" of today and how they got that way and what makes them tick... then watch "A Face In The Crowd!!!!!

The fictional story of a vagabond who is discovered and becomes a mega entertainment star who not only aquires fame and fortune but also political power. I came away from this film with the thinking that in 1957 when the picture came out in a strange way it must have terrified viewers. The film was clearly ahead of its time. By todays standards the egotistical, cynical and power hungry Lonesome Rhodes actually is quite tame but in 57 he must have been viewed as a cross between Hitler and Arthur Godfrey. Andy Griffith is nothing less than brilliant as Rhodes. Superb support from Patricia Neal, Walter Matthau, Anthony Franciosa and Lee Remick in her first motion picture. The movie never lags as it grips the viewer from the opening right to the final scene.

There are two major things that I find quite fascinating as I watch this 1957 classic. The first is the prophetic, hyper-realistic portrayal of television as a pervasive medium encroaching upon people's lives in ways unheard of back in the 1950's. The second is Andy Griffith's pull-all-the-stops performance as drunken hobo-turned-media sensation "Lonesome" Rhodes. For those who know Griffith only for his homespun TV portrayals, you will be surprised how remarkably he shows the venal underbelly and high-octane charisma of a character miles away from kindly, soft-spoken Sheriff Andy Taylor.

Master filmmaker Elia Kazan and writer Budd Schulberg, collaborating for the second and last time after their brilliant "On the Waterfront" three years earlier, tell the story of Rhodes, a burgeoning pop-culture phenomenon thanks primarily to the efforts of Marcia Jeffries, a young radio program host who discovers him sprawled in a hangover on the floor of a rural Arkansas jail. He mesmerizes the local radio audience with an improvised country song about his predicament, "Free Man in the Morning", and this marks the beginning of his meteoric rise all the way to his own weekly national TV program. As he capitalizes on his folksy charm and empathetic manner, he becomes a power-crazed tyrant behind the scenes. A corporate tycoon wants to use Rhodes' influence to sway a Presidential campaign in his favor, and Rhodes' megalomania moves him lockstep into a Citizen Kane-like form of paranoia.

It all seems exaggerated but it's brilliantly observed much like a film that covered the same themes twenty years later, Sidney Lumet and Paddy Chayefsky's "Network". However, even with strong doses of black comedy sprinkled throughout, Kazan and Schulberg use more melodramatic elements in their skewering until the near-Shakespearian climax when Rhodes' comeuppance takes on a grandly theatrical fervor. In a way, it seems a shame that Griffith never got another chance to bring out his dark side on the big screen. While sometimes wildly undisciplined in his film debut, he dexterously shows the cunning and charisma of his character to a level that makes his national celebrity utterly credible.

Showing his amazing facility to elicit stellar work from a wide variety of actors, Kazan assembled a strong cast to back him up starting with Patricia Neal, who is just as devastating as Marcia, a woman torn between ambition, decency and her fateful attraction to Rhodes. An impossibly young Walter Matthau shows the beginnings of his cynical screen persona as Mel, a crafty television writer who de facto becomes Marcia's conscience. In their film debuts and making indelible impressions, Anthony Franciosa and Lee Remick play Joey, an office lackey who turns into Rhodes' immoral agent, and Betty Lou, a teenaged baton twirler seduced easily by Rhodes' power, respectively.

If the film has one flaw, it's that it runs on a bit long for the parable it tells especially since Rhodes' moral ambiguity is pretty much settled in the first half of the story. Nevertheless, this movie is essential viewing as it not only shows a powerful early indictment of television (and supports Marshall McLuhan's mantra, "The medium is the message") but provides another example of the under-appreciated artistry of Kazan and Schulberg. The 2005 DVD has unfortunately no commentary track but one strong extra, a half-hour 2005 featurette, "Facing the Past", which spotlights Kazan's polarizing testimony in front of the House Committee on Un-American Activities and the threatening role of television in the 1950's, both major factors in making the film. Griffith, Neal, Schulberg are interviewed. There is also a widescreen version of the original film trailer.

One of the best pictures I've seen to date. Griffith had the part of the womanizing, opinionated, lazy, loud mouthed bum down pat. In fact, the entire cast was superb in this dynamic, gripping, and in the first half, uproariously funny drama which clearly shows how ego can not only destroy the egotist but those close to him. This film is an equal to Griffith's fine performances as Horton Maddock in "Savages" and Howard Pike in "Hearts of the West". 4 stars.

This film shows what a fine actor Andy Griffith truly is, and what roles he could have mastered had he not chosen the Mayberry path instead.

Directed by Elia Kazan, the political drama and satire of commercialism "A Face in the Crowd" is the story of Lonesome Rhodes (Griffith), a charismatic guitar-playing drifter who is discovered by radio executive Marcia Jeffries (the husky-voiced Patricia Neal) while in jail on a public drunk charge. He catapults to radio and TV stardom under the guise of being an aw-shucks homeboy who loves his fans. In fact, Lonesome Rhodes is a slimy, greedy, egotistical, manipulative womanizer with underhanded political aspirations and nothing but contempt for his gullible audience. The film was far ahead of its time in its theme and telling, and Andy Griffith gives a blazing performance that rivals Burt Lancaster's in "Elmer Gantry" (for which Lancaster won an Oscar). That this film wasn't even nominated for any awards is very surprising.

I also am saddened that it's never been released on DVD; it's one of the best of its kind I have ever seen, and was certainly Griffith's plum role and best performance. With a stellar supporting cast, including Patricia Neal, Walter Matthau, Tony Franciosa and a beautiful Lee Remick in her first film role, "A Face in the Crowd" is a must-see film, and should eradicate any opinion you may have that Griffith was only capable of his wholesome TV roles of Sheriff Taylor and Ben Matlock.