Hercules

Joseph E. Levine's timing when he decided to capitalize on this low-budget Italian epic was so right that it has become a legendary example of film promotion. That aside, it's amazing still how the dynamic image of Steve Reeves and a multimillion dollar saturation campaign was able to make this one of the most profitable films of it's time. That bad word of mouth didn't kill this picture's boxoffice only goes to show you that kitsch can be appreciated when it delivers, and HERCULES is colossal kitsch that delivers sensational, fetishistic, sexist spectacle in it's cheapest, most primitive form. Tastelessly tasteful.

Don't look for an Oscar moments here as the acting is wooden for the most part and the special effects a bit far-fetched, but this is a film that can be enjoyed by everyone.

Mr. Universe 1950, Steve Reeves became a star with this film. People didn't come to see acting, they just wanted him to take his shirt off. He would be the role model for future Hercules like Arnold Schwarzenegger and Lou Ferrigno, who gave him his due.

After performing all the stunt he is famous for, he saves the day for Jason (Fabrizio Mioni, who went on to a long TV career in America) and rowed off into the sunset with Croatian beauty Sylva Koscina.

This is the stuff epics are made of.

This is actually two stories in one: the first is about Hercules trying to find his niche in the world as a rugged adventurer and champion of the oppressed, the 2nd is about Jason and the Argonauts and Herc looking for the Golden Fleece.

Longer and slower than some of the successors and with quite possibly less fight scenes, these are still the best due to the respect and attention given to the characters. Reeves, looking like a pumped up Jonathan Frakes, is probably still the best of the lot, though we only got to see him fight lions, tigers, bulls, monkey people and Primo Carnera as opposed to monsters, but maybe it was better this way. Made things more serious and real world like.

So in other words, don't count this one out!

I've loved this film since I've seen it as a pre-teen. Since then I have enjoyed many of Steve Reeves films. I am glad he lived a long fruitful life. Now he is with the Gods in Olympus. Rest in peace Hercules.

I saw this film in Brazil when I was 10 and I never could forget it. It is amazing even today. Well produced and directed, it is may be the best of all the Sword and Sandal genre. Steve Reeves was not the awful creature the critics said. And Gianna Maria Canale, the queen of the amazons, deserves the title she once had as the most beautiful woman in the world.