Herostratus

Herostratus screened at the Orson Welles theatre in Cambridge (Mass.) for two weeks in (I think) 1968. At a party in New York a few years later, I met the owner of a theatre (I can't recall any names, alas) where it played for three days; he said he detested it and withdrew it.

I have never been more moved by a film. I can compare it only to such transforming experiences as seeing L'Avventura in the early 'sixties, although the art of Herostratus is far more mysterious. The mystery is compounded by the great gulf of years that separates me from that screening, by the fact that almost nobody I meet has seen it or even heard of it, and by the apparent lack of any body of explication and commentary.

Without seeing it again I wouldn't attempt a precis of the plot, but what remains in memory is the cool classicism of the narrative(innocence vs. worldliness and levels of manipulativeness that Henry James might have appreciated) as mediated through an unobtrusive but arresting surrealism of technique.

It's been 35 years--I'd really like to revisit Herostratus.

In its time this movie must have been a mind-blowing experience. It's still worth seeing for its overall bravura and the performances of Michael Gothard and (in a lesser role) Mona Hammond. But in 2022 it has little we haven't seen many times over. The experimental style, the critique of capitalist exploitation, the existential dread, the failures of history...you know the drill. It's all as true as it ever was, of course, but there are subtler and less pretentious ways of telling the story now. The film is also frighteningly sexist, in a way that was acceptable in the late 1960s but no longer. And dare I say it, the protagonist's emotional story arc was hackneyed even then. I'll admit, though, that the ending was a genuine surprise, the most thoughtful part of the film for me.

A surreal exploration of the potential endgame of the cynical capitalism behind Swinging London - and a vague play on the Faustian legend. A young man sells his suicide to an advertising agency in return for a month of luxury. The agency will market his suicide to advertisers, filming his jump from a high building past their posters in the windows. The price gets higher the nearer the ground. As a film it illustrated the hard edge to those loose days; I saw it in 1968 at the Everyman Cinema in Hampstead. Several people fled during some highly graphic abbatoir close-ups. Some of the acted images have never left me, particularly the hero walking into the agency director's office carrying an axe and sinking it into his desk. What a way to get attention! 35 years later I would really like to see this film again but for some reason it seems to have disappeared without trace ... Don Levy - you out there?

The 1960s was a weird time with lots of cultural experimentation. So, as a 20 year old in 1968, I went along to the Manchester Film Theatre to see this British independent avant-garde film with an open mind. I found it one of the strangest movies I'd seen but described it in my diary as "superb" and commented: "I would certainly like to see it again." Yet, for the next 40 years, the film was inaccessible and only in 2007 did the British Film Institute intervene to make it available once more. It took me another five years to rent it via Lovefilm. But, in all that time, the stunning imagery lived with me and in particular I was haunted by a scene towards the end in which a woman (Gabriella Licudi) sobs in despair.

Written and directed by Don Levy, it was the only full-length film he ever made and it is a long (142 minutes) and slow work distinguished by its innovativeness and opacity. The narrative is pretty minimal and therefore can be briefly stated: a very angry young man called Max (Michael Gothard) decides he has had enough of life and offers an advertising company the opportunity to exploit his public suicide. This explains the erudite title: Herostratus was an Ancient Greek arsonist who destroyed the Temple of Artemis, one of the Seven Wonders of the Ancient World, and his name has become a metonym for someone who commits a criminal act in order to become famous.

The film looks and sounds amateurish and indeed had a tiny budget (but took six years from conception to completion). However, clearly Levy wanted some of the dialogue to be hard to hear and some of the scenes to be difficult to watch. One of the most startling and memorable sequences inter cuts the dancing of a sexy woman with the butchering of a dead animal and one of the most inexplicable (but again memorable) images is of a parasol-carrying woman clad in black with a white face. This is a work full of odd interjections ranging from the voice of the elderly Malcom Muggeridge to a near-wordless burlesque by a very young Helen Mirren in her first film role. There are extracts from semi-contemporary newsreels scattered about the film which seem to be inviting us to question what kind of world we have created.

Seeing "Herostratus" after such a long interval and at the more mature age of 66, I found that I was less tolerant of the pretentiousness of the whole thing but still captivated by the bewildering images. Also I was disturbed to read after the viewing that both the director and the lead actor subsequently committed suicide.

This forgotten artifact of British art-house cinema, has been resurrected (like so many other forgotten British films) by BFI's Flipside releases. The release marks it's first commercial distribution since its release in 1967. The film had made quite an impact at the time with - particularly - other film makers and film critics, when the film was exhibited at festivals. In one publication Herostratus was described as "the great white hope of British art cinema'. Directed by Australian born film maker and physics graduate, it has a powerful and prescient message about fame and greed, and the dangerous, dark aspects of marketing and advertising. Like the film itself, director Don Levy, has fallen into obscurity. I had not heard of him until I read of this release (in fact I had never heard of this film until this time).

Max (Michael Gothard), is a struggling poet. He is agonised by society around him, and like Travis Bickle in the later film Taxi Driver (1976), he foments a distinctive hatred whilst holding up alone in a disheveled flat in a distorted, crumbling London. But unlike Bickle, Max's ideas are motivated by fame. He proposes to a marketing executive, Farson (Peter Stephens), an offer he cannot refuse. Max will publicly kill himself by jumping off of a tall building, and the advertising company can own this commodity, and do whatever they please with it. The machinations of the marketeers begins, as they attempt to come up with adequate exposure for the death-as-entertainment, subversive performance art piece. The silence that preceded Max's encounter with Farson, is perfectly highlighted in a line from Albert Camus, in his book 'The Myth of Sisyphus': An act like this (suicide) is prepared within the silence of the heart, as is a great work of art. As the workings of the sadistic minds of advertisers is quietly taking place in the background, Max begins a relationship of sorts with Farson's secretary, Clio (Gabriella Licudi), with devastating consequences.

As a commodity, Max is used, humiliated, and displayed as despicable for his desperate attempt at using his death for fame and immortality. The title of the film is taken from a character from ancient Greece who wanted immortality; which he gained by setting fire to the Temple of Artemis. The film is most certainly relevant today with our wealth of deluded people, hungry for fame with no substance. Fame has itself become a commodity: We are in an age of fame that is hinged on one act; one single moment. And like the fame that Max is attempting to gain, it is also very fleeting.

The films technical brilliance is in its editing, a process that took Levy two years to perfect. Levy approached editing like science (he did have a PhD in Experimental Physics). The film is littered with subliminal images. Short sequences of static shots, obscure imagery, and images of animal slaughter. The latter of these are often used to juxtapose with images of a female stripper. The snippets also seem to appear, not just as fractured images of a deranged mind, but also almost synonymous with televisual adverts themselves. Almost self contained. In one, a very young Helen Mirren (uber-MILF) seduces the camera and its audiences, stating that you want her. The use of jump-cuts and long takes is reminiscent of the then new European movements, mostly evoking some of the work of Godard and Antonioni.

It's an interesting piece of forgotten cinema. As with many art-house films of this type, it is highly pretentious. But it is watchable pretension. It's idea does not really carry throughout the film, and it could have gone in more interesting angles. But this could perhaps be just an opinion from today's perspective: Marketing has certainly become more all-pervasive since the late 1960's. As a closing statement, it is ironic that later, both Don Levy and Michael Gothard ended their lives by suicide. The film remains though, and is at times visually arresting. Classic? No. But as an artifact of British '60's cinema, it is a delight.

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