An advertisement expert uses subliminal cues to help him commit a murder. Lt. Columbo is on the case.An advertisement expert uses subliminal cues to help him commit a murder. Lt. Columbo is on the case.An advertisement expert uses subliminal cues to help him commit a murder. Lt. Columbo is on the case.
- Director
- Writers
- Stars
Arlene Martel
- Tanya Baker
- (as Arlene Martell)
Francis De Sales
- Patterson
- (as Francis DeSales)
E.A. Sirianni
- Norbert
- (as E. A. Sirianni)
- Director
- Writers
- All cast & crew
- Production, box office & more at IMDbPro
Featured reviews
Most of the 1970s Columbos are excellent and "Double Exposure" is one of the very best. The motivational psychology angle works well and offers Columbo some intriguing research to do. The villain is played by Robert Culp and this is his third and last appearance in 1970s Columbo. (He would return as the father of a villain in a 1990s episode - "Columbo Goes To College".) Culp is a class act and he brings the right balance of arrogance and likable roguishness to the part. Falk clearly loves playing against Culp and as a result he raises his game giving one of his most grounded performances as the detective. The interaction between the two is a joy and look out for Columbo's "you can't win them all" line which is the climax to some verbal jousting between him and Culp. Overall, this would be in my top 5 Columbos of all time.
Classic episode. Cannell's script is spot on with great Columbo traits and dialogue. Holds up thirty yeas later as good as any writing currently on TV. Culp is well cast and has the right amount of smugness--"Dr. Keppel" is the type of character you love to see foiled by his own invention.
I usually watch Columbo for the guest villains/murderers, and this episode stars the arrogant Robert Culp, who's in my opinion second only to Jack Cassidy as far as great guest stars/killers go. Culp perfectly portrays Dr. Bart Kepple, a research specialist who's responsible for this new fangled gizmo called subliminal messaging, and he's a very proud and confident man. The method of the murder is quite original, yet very risky, but Culp makes any routine murder that much more interesting. Kepple naturally underestimates Columbo, and tries to outsmart him, even though Columbo is adept at playing dumb to the arrogant suspect. Speaking of dumb, that award goes to the film projectionist, who stupidly blackmails Kepple and practically asks to get himself killed, in which Kepple obliges. Lastly, the conclusion is better than many other episodes, as Columbo uses Kepple's technique against him.
A Season 3 Columbo episode that is particularly underestimated for its engrossing qualities, which are facilitated by a very tightly-structured plot and script with very few secondary characters, brisk pacing and an enormous amount of screen time between Columbo and villain.
Robert Culp makes his third and final appearance as a Columbo villain, playing a motivational research specialist whose blackmailing scheme, involving his potential (married) business clients and a model he is using for the advertising campaigns, is threatened to be exposed by one of his clients...
Quite possibly this is Culp's best performance of the three; remarkably calm, assured and purposeful throughout despite the increasingly intrusive nature of Columbo's questioning. There are some great scenes between the two in a supermarket and (even better) on a golf course.
The quality of the episode is all the more remarkable given the moderate quantity of circumstantial clues, yet the basic murder set-up is really quite ingenious, particularly as the murderer is able to hide the murder weapon in a very clever and almost foolproof manner. This accentuates the lack of predictability in this story as Columbo has to be really smart to uncover the truth: the finale is superbly ironical and the elements of smartness possessed so markedly by the villain in the preceding sequences are wonderfully transferred to the dogged and ultra-persistent hero.
Addicts may also note that Columbo mentions the "Hayward case" early on in this story, which interestingly refers to the previous episode entitled "Candidate for Crime."
An undoubtedly solid episode, which is precise in its intentions and very competent in its delivery.
Robert Culp makes his third and final appearance as a Columbo villain, playing a motivational research specialist whose blackmailing scheme, involving his potential (married) business clients and a model he is using for the advertising campaigns, is threatened to be exposed by one of his clients...
Quite possibly this is Culp's best performance of the three; remarkably calm, assured and purposeful throughout despite the increasingly intrusive nature of Columbo's questioning. There are some great scenes between the two in a supermarket and (even better) on a golf course.
The quality of the episode is all the more remarkable given the moderate quantity of circumstantial clues, yet the basic murder set-up is really quite ingenious, particularly as the murderer is able to hide the murder weapon in a very clever and almost foolproof manner. This accentuates the lack of predictability in this story as Columbo has to be really smart to uncover the truth: the finale is superbly ironical and the elements of smartness possessed so markedly by the villain in the preceding sequences are wonderfully transferred to the dogged and ultra-persistent hero.
Addicts may also note that Columbo mentions the "Hayward case" early on in this story, which interestingly refers to the previous episode entitled "Candidate for Crime."
An undoubtedly solid episode, which is precise in its intentions and very competent in its delivery.
DOUBLE EXPOSURE is another strong contender for the early series of COLUMBO. Clocking in at just over an hour in length, it features a delightful guest star villain in the form of series regular Robert Culp, playing a man who makes a living from inserting subliminal messages into his advertising films. Guess how he kills his victim in this one?
Culp plays an exceptionally slick character and alternates between friendliness and snottiness in his dealings with Columbo. The early murder sequence is executed very professionally and Columbo is on top form in the way he takes little clues and runs away with them. Chuck McCann has a nice supporting role as a friendly projectionist who shows Columbo his 'nickel trick'. As is the usual for this stage of the show, DOUBLE EXPOSURE has strong production values and the episode is complemented by Peter Falk's effortless charm.
Culp plays an exceptionally slick character and alternates between friendliness and snottiness in his dealings with Columbo. The early murder sequence is executed very professionally and Columbo is on top form in the way he takes little clues and runs away with them. Chuck McCann has a nice supporting role as a friendly projectionist who shows Columbo his 'nickel trick'. As is the usual for this stage of the show, DOUBLE EXPOSURE has strong production values and the episode is complemented by Peter Falk's effortless charm.
Did you know
- TriviaThe term "subliminal advertising" referred to and used by the murderer was actually invented by market researcher James Vicary. Vicary claimed that for a movie called "Picnic" playing at a theater in Fort Lee, NJ, he had inserted frames into the film that read "drink Coca-Cola" and "eat popcorn" that were flashed briefly on screen every five seconds during screenings. Though the duration of each flash was too short for anyone to consciously detect, Vicary claimed that this subliminal exposure boosted Coke sales by 18% and popcorn sales by 58%. Advertisers, the FCC, and research psychologists were skeptical, and in an Advertising Age article, Vicary admitted that he had never conducted the subliminal "experiment" - it was concocted as a gimmick to attract customers to his failing marketing business. The concept of subliminal advertising, nonetheless, has continued on as part of our culture.
- GoofsWhen Columbo arrives at a back office with monitors, he's being tracked by a videocamera. He arrives and sees himself live on the monitor, filmed from behind. What he sees doesn't match with his actual position, judging by a hand resting against a wall.
- Quotes
Lt. Columbo: My wife's got no head for crime. We go to those whodunit movies, she always picks the wrong murderer. I wanna tell you something: If my wife decided to murder me, she could come up with a better alibi than you got.
- ConnectionsReferences High Plains Drifter (1973)
Details
- Release date
- Country of origin
- Language
- Also known as
- Ein gründlich motivierter Mord
- Filming locations
- GEMCO, 11051 Victory Blvd., North Hollywood, Los Angeles, California, USA(grocery store - closed 1986)
- Production company
- See more company credits at IMDbPro
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