Gung Ho

Way, way back in the 1980s, long before NAFTA was drafted and corporations began to shed their national identities, the United States and Japan were at each other's throat in the world manufacturing race. Remember sayings like 'Union Yes!,' 'the Japanese are taking this country over,' and 'Americans are lazy?'

As the Reagan era winded down and corporations edged towards a global marketplace, director Ron Howard made one of several trips into the comedy genre with his 1986 smash 'Gung Ho,' which drew over $36 million in U.S. box office receipts. While in many ways dated, Howard's tongue-in-cheek story of colliding cultures in the workplace still offers hard truth for industrial life today.

'Gung Ho' focuses on Hunt Stevenson (Michael Keaton), the automakers union rep from Hadleyville, a small, depressed town in the foothills of Pennsylvania. Stevenson has been asked to visit the Assan Motor Company in Tokyo (similar to real-life Toyota), which is considering a U.S. operation at the town's empty plant. With hundreds of residents out of work and the town verging on collapse, Assan decides to move in and Stevenson is hired as a liaison between company officials and workers on the assembly line.

The 112 minutes of 'Gung Ho' is a humorous look at these two sides, with their strengths and weaknesses equally considered: on one hand, an American workforce that values its traditions but is often caught in the frenzy of pride and trade unionism; on the other hand, Japanese workers who are extremely devoted to their job yet lacking in personal satisfaction and feelings of self-worth. In Stevenson, we find an American working class figure of average intelligence with the skills to chat people through misunderstandings. With the survival of his workers' jobs and most of Hadleyville on the line, Stevenson proves a likable guy who wants nothing more than a fair chance, although his cleverness will sink him into a great deal of trouble. Besides answering to the heads of Assan, we witness a delicate balancing act between Stevenson and his fellow union members, many of whom he grew up with. This includes Buster (George Wendt), Willie (John Turturro), and Paul (Clint Howard, Ron's brother).

The Japanese cast is headed by Gedde Watanabe, also known for 'Sixteen Candles' and 'Volunteers.' Watanabe plays Kazihiro, the plant manager who is down on his luck and begins to feel a sympathy for American life. He is constantly shadowed by Saito (Sab Shimono), the nephew of Assan's CEO who is desperate to take his spot in the pecking order. While given a light touch, these characters fare very well in conveying ideas of the Japanese working culture.

With Hunt Stevenson dominating the script, Michael Keaton has to give a solid performance for this film to work. 'Gung Ho' is indeed a slam-dunk success for Keaton, who also teamed with Ron Howard in 1994's 'The Paper.' He made this film during a string of lighter roles that included 'Mr. Mom,' 'Beetle Juice,' and 'The Dream Team' before venturing into 'Batman,' 'One Good Cop,' and 'My Life.' It's also hard not to like Gedde Watanabe's performance as the odd man out, who first wears Japanese ribbons of shame before teaming up with Stevenson to make the auto plant a cohesive unit.

The supporting cast is top-notch, including Wendt, Turturro, Shimono, and Soh Yamamura as Assan CEO Sakamoto. Mimi Rogers supplies a romantic interest as Audrey, Hunt's girlfriend. Edwin Blum, Lowell Ganz, and Babaloo Mandel teamed up for Gung Ho's solid writing. The incidental music, which received a BMI Film Music Award, was composed by Thomas Newman. Gung Ho's soundtrack songs are wall-to-wall 80s, including 'Don't Get Me Wrong,' 'Tuff Enuff,' and 'Working Class Man.'

The success of 'Gung Ho' actually led to a short-lived TV series on ABC. While more impressive as a social commentary twenty years ago, Ron Howard's film still has its comic value. It is available on DVD as part of the Paramount Widescreen Collection and is a tad short-changed. Audio options are provided in English 5.1 surround, English Dolby surround, and French 'dubbing,' but subtitles are in English only. There are no extras, not even the theatrical trailer. On the plus side, Paramount's digital transfer is quite good, with little grain after the opening credits and high quality sound. While a few extras would have been helpful - especially that 'Gung Ho' was a box office success - there's little to complain about the film presentation itself.

*** out of 4

... and I'll get to how it is a time capsule in a moment.

Directed by Ron Howard, the film is about a Japanese car company that decides to buy up a shuttered American car factory in a town where it was the major source of employment. There is friction because of the numerous cultural/work culture differences between the Japanese management and the American workers. The main work problem is that the Japanese think "team" and the American workers on the line are individualists. Michael Keaton stars as Hunt Stevenson, who is promoted to liason between the American workers and the Japanese management. His problem is that he doesn't want to tell the unvarnished truth to the workers, and this gets him into trouble when he tells a lie he just can't take back that could mean the end of the plant. Gedde Watanabe plays the Japanese manager of the plant who is trying to go against his nature of caring about the home life of the workers and be "tough" so that the factory will be considered a success by the CEO back in Japan. Eventually he and Hunt form a friendship of sorts.

George Wendt of "Cheers" fame plays a worker who gets demoted to janitor. John Turturro is practically unrecognizable as another factory worker in a small part before the Coen brothers discovered him. If Ron Howard is directing then Clint Howard is not far away, usually playing a bit part, and that is true here too. Oh, if you are expecting the Michael Keaton of Birdman and Spotlight, then you are in for a surprise. This is the rather smart mouth character Keaton started out playing in the early 80s. Think of Bill Blazejowski of 1982's "Night Shift" (also directed by Ron Howard) but with a much bigger I.Q.

Why is this a time capsule and will probably be hard for you to find? When the American workers get angry they refer to their Japanese bosses with terms such as "rice a roni". Also, when Michael Keaton goes up to see the boss he refers to his Japanese secretary as "sugar puss". He isn't flirting, but that still would never make the grade in an American film today. George Wendt's character gets drunk and basically bullies and harasses the big boss' wife in a supermarket one day. Everybody just writes the episode off as the guy being angry about his demotion, as though that is acceptable behavior! It's just funny to have seen this in the theater back in 1986 and realize how much times have changed.

I'd recommend it as a great look back and as a comedic take on some of the economic issues confronting Americans in the 1980s. That decade was not as prosperous and carefree as you might have been led to believe.

The auto plant in Hadleyville, Pennsylvania had closed down after 35 years. The town is desperate. Foreman Hunt Stevenson (Michael Keaton) travels to Japan to convince Assan Motors to reopen the plant. He's successful to his complete surprise. He's hired by new plant manager Takahara Kazuhiro (Gedde Watanabe) as liaison with the American workers. Takahara had been shamed for being a bad executive. Hunt struggles between the demands from Japanese management and the expectations of the American workers.

Director Ron Howard makes light-hearted fun from a difficult subject matter. For the most part, it works for me. It can be off-putting for an audience that is either pro or anti-union. Howard essentially splits the difference by having both workers and management come together in a happy ending. Michael Keaton is fun. He faces the challenge with charm. Another director would make this a tougher movie but Howard is not that guy.

Sherman, set the wayback machine for... 1986. The United States was just climbing out of its worst postwar recession, while Japan was enjoying an unprecedented industrial boom. Manufacturing industries were still a significant part of the US economy, and factory workers were a good example of the "average American". The word "downsizing" hadn't entered the general vocabulary yet, but everyone knew the phenomenon. Bruce could be heard on the radio singing, "Foreman says these jobs are going, boy, and they ain't coming back to your hometown." Chrysler had just been bailed out by Uncle Sam. Bumper stickers could be seen saying "Buy American -- the job you save may be your own."

"Gung Ho" does a better job of capturing the mood of the American industrial workforce than just about any other popular movie made during that period. Certainly the movie has its flaws -- some loose plot threads and mediocre acting jobs by everyone except Michael Keaton and Gedde Watanabe. But the story really is about the meeting of East and West: Keaton's Hunt Stevenson personifies America, brash and confident on the outside yet insecure underneath. Watanabe's Kazuhiro personifies Japan, on top of the heap with a successful system, but wondering if there is more to be learned from their Western rivals. The movie's plot, flawed as it is, simply provides a framework for the conflict, and eventually synthesis, of their two personalities.

Keaton's acting overshadows everyone else's, and practically makes the movie by itself. I've always admired Keaton for his ability to deliver lines that feel improvised, no matter what script he's following. His character, Hunt Stevenson, is a likable, affable everyman, a natural leader with a wise-ass streak. But he has a fatal flaw common to many of us: he doesn't want to disappoint anyone. He'll distract the crowd with inspirational anecdotes, and even lie, rather than point out the ugly truth.

Kazuhiro is the mirror image of Stevenson: shy and introspective, but also, because of his Japanese upbringing, reluctant to be the bearer of bad news. The scene in which Stevenson first comes to Kazuhiro with the employees' grievances captures perfectly the Japanese approach to workplace conflict. Kazuhiro replies to Stevenson's complaints with "I understand what you are saying," but won't refuse his requests out loud. Stevenson misinterprets this as agreement, and goes away saying, "Okay, we've got that settled." (This is still a problem in Japanese-American business relations in the 21st century!)

Ultimately, Kazuhiro and Stevenson have the same problem: get the factory working smoothly, meet production goals, and fulfill their responsibility to the workers under them. In working towards this goal, they each have to take a page from the others' book. Kazuhiro's family becoming more "Americanized" is an obvious example. Also note that Stevenson thinks it's odd when Kazuhiro explains how he had to make a public apology to his workers for failing them -- and yet, later in the movie, Stevenson does exactly that himself.

The plot and its resolution are a little cornball, but hey, this is a comedy. If you can overlook the movie's flaws, there is a great story about self-realization and open-mindedness here.

Having watched this movie as part of a homework assignment, it is my opinion that this film is quite honest at a lot of viable levels. By studying the communication assumptions and mistakes that each party makes in reference to the other, based on the fact that symbolic communication is a receiver-based standard, this movie is ideal to show exactly how, when people do not understand the shared symbols, how chaotic and confusing such communications can become.

Therefore, before hucking it under the pile, never to be seen again, you might want to look upon it in a most serious light and see if it doesn't share some elements of truth that you've experienced when interfacing with other cultures in your life.

Just a thought.

David I. Brager