Release calendarTop 250 moviesMost popular moviesBrowse movies by genreTop box officeShowtimes & ticketsMovie newsIndia movie spotlight
    What's on TV & streamingTop 250 TV showsMost popular TV showsBrowse TV shows by genreTV news
    What to watchLatest trailersIMDb OriginalsIMDb PicksIMDb SpotlightFamily entertainment guideIMDb Podcasts
    OscarsEmmysToronto Int'l Film FestivalHispanic Heritage MonthIMDb Stars to WatchSTARmeter AwardsAwards CentralFestival CentralAll events
    Born todayMost popular celebsCelebrity news
    Help centerContributor zonePolls
For industry professionals
  • Language
  • Fully supported
  • English (United States)
    Partially supported
  • Français (Canada)
  • Français (France)
  • Deutsch (Deutschland)
  • हिंदी (भारत)
  • Italiano (Italia)
  • Português (Brasil)
  • Español (España)
  • Español (México)
Watchlist
Sign in
  • Fully supported
  • English (United States)
    Partially supported
  • Français (Canada)
  • Français (France)
  • Deutsch (Deutschland)
  • हिंदी (भारत)
  • Italiano (Italia)
  • Português (Brasil)
  • Español (España)
  • Español (México)
Use app
  • Cast & crew
  • User reviews
  • Trivia
  • FAQ
IMDbPro

It

  • 1927
  • Passed
  • 1h 12m
IMDb RATING
7.2/10
3.9K
YOUR RATING
Clara Bow in It (1927)
ComedyRomance

A salesgirl pursues a handsome playboy.A salesgirl pursues a handsome playboy.A salesgirl pursues a handsome playboy.

  • Directors
    • Clarence G. Badger
    • Josef von Sternberg
  • Writers
    • Elinor Glyn
    • Hope Loring
    • Louis D. Lighton
  • Stars
    • Clara Bow
    • Antonio Moreno
    • William Austin
  • See production info at IMDbPro
  • IMDb RATING
    7.2/10
    3.9K
    YOUR RATING
    • Directors
      • Clarence G. Badger
      • Josef von Sternberg
    • Writers
      • Elinor Glyn
      • Hope Loring
      • Louis D. Lighton
    • Stars
      • Clara Bow
      • Antonio Moreno
      • William Austin
    • 76User reviews
    • 28Critic reviews
  • See production info at IMDbPro
  • See production info at IMDbPro
    • Awards
      • 1 win total

    Photos55

    View Poster
    View Poster
    View Poster
    View Poster
    View Poster
    View Poster
    View Poster
    View Poster
    + 47
    View Poster

    Top cast14

    Edit
    Clara Bow
    Clara Bow
    • Betty Lou
    Antonio Moreno
    Antonio Moreno
    • Cyrus T. Waltham
    William Austin
    William Austin
    • 'Monty' Montgomery
    Priscilla Bonner
    Priscilla Bonner
    • Molly
    Jacqueline Gadsdon
    Jacqueline Gadsdon
    • Adela Van Norman
    Julia Swayne Gordon
    Julia Swayne Gordon
    • Mrs. Van Norman
    Elinor Glyn
    Elinor Glyn
    • Madame Elinor Glyn
    • (as Madame Elinor Glyn)
    Elmo Billings
    Elmo Billings
    • Office Boy
    • (uncredited)
    Gary Cooper
    Gary Cooper
    • Newspaper Reporter
    • (uncredited)
    Lloyd Corrigan
    Lloyd Corrigan
    • Yacht Cabin Boy
    • (uncredited)
    Cheryl Holt
    • Baby
    • (uncredited)
    Eleanor Lawson
    • First Welfare Worker
    • (uncredited)
    Rose Tapley
    Rose Tapley
    • Second Welfare Worker
    • (uncredited)
    Dorothy Tree
    Dorothy Tree
    • Waltham Employee
    • (uncredited)
    • Directors
      • Clarence G. Badger
      • Josef von Sternberg
    • Writers
      • Elinor Glyn
      • Hope Loring
      • Louis D. Lighton
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews76

    7.23.8K
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10

    Featured reviews

    9stwhite

    Clara's got IT

    When it comes to IT, Clara Bow was in a league of her own. No other actress I've ever seen has even been close(maybe Jean Harlow). But most actresses since Clara didn't have silent films, which allowed her beautiful expressive eyes, facial expressions, and physical gestures (such as looking between the legs of stuffed toy dog) to do her talking and leave no doubt as to her intent. Her ability to do this made her special. I must admit that even though I loved this film, IT isn't my favorite performance by Clara. I happen to think she displayed as much and possibly more "IT" in some of her other silent movies like MANTRAP, HULA, & THE PLASTIC AGE than in IT. If you don't believe that's possible, then I highly recommend checking out some of her other films and judge for yourself. Even if you disagree, you will enjoy these performances if you enjoyed this film. As a whole, I think IT was the strongest of her silent films (in terms of plot, writing, and character development) that I've seen. Regardless, IT is the film for which Clara is most remembered and the favorite of her modern day fans. From Clara's scheming to reel in her boss as a husband to the hilarious sub-titles ("Sweet Santa, give me him", "Hot socks, the new boss", "I'll take the snap out of your garters", "He couldn't give birth to a suspicion", "On the contrary, I think she's got plenty in reserve"), I enjoyed this 1920s romantic comedy tremendously. Could Elinor Glyn, have been trying to promote her book or herself? IT was only defined 3 times during the movie (in the opening credits, in the first scene where Monty is reading about IT, and when Antonio Moreno asks Elinor Glyn herself in a scene about halfway through the film. I think if modern audiences would give IT a chance, they would be pleasantly surprised with Clara Bow. 9/10
    9jonr-3

    Whatever "It" is, she's sure got it...

    I first saw "It" last year at a mini-festival at the Kemper Museum in Kansas City. The audience was about equally middle-aged (50's, 60's; I'm 63) and young (many 20's and early 30's). Everybody roared with laughter and delight throughout the film.

    This is not only a sweet, wacky comedy (with a strong ending--how I wish current filmmakers could learn that lesson!), but also a demonstration, as others have pointed out, of one of the most magnetic personalities ever to face a camera lens. Clara Bow's presence is simply heart-stopping and her basic goodness, at least in this role, is such that it makes me feel maybe there's a little hope for humankind after all.

    I watched it again, with a friend, at home this evening and marveled anew at the extraordinary vitality of this wonderful young woman. The extremely silly story doesn't matter in the least. The lesson of the film, as much as there is one, is "where there's a will, there's a way," and to follow the exploits of our heroine's will is pure balm for any weary soul.
    8zetes

    A decent romantic comedy made wonderful by the presence of Clara Bow

    I'm completely smitten with Clara Bow. After having seen Wings, and having just watched It and the TCM documentary Clara Bow: Discovering the It Girl, I have to say that she's just about the most amazing actress of the silent era. Even besides her limitless beauty, it seems like she can accomplish anything with her face. It's far too bad that she was never given a role that fully suited her immense talent. Wings is the closest she ever came to making a great film, it would seem, but, even though she steals the movie away from the other actors, the dogfights and action sequences steal the movie from her. So then It has to stand as her testament, the film that best demonstrates her legacy. And because of this, it's not surprising that Bow is all but forgotten. I mean, It certainly isn't a bad movie. It's a moderately well done romantic comedy where the shopgirl goes after her rich boss. It's fun and entertaining, but not necessarily something you'll remember for that long afterwords. Much like any romantic comedy that would be released today, among which the best is only an average movie. But then those looking to observe Clara Bow's talent don't exactly need another movie. Bow effortlessly raises the level of the project. It would have been rather average without her, but she makes it good. Quite good, in fact. I couldn't take my eyes off her, and I know that I'll visit the film again because of her. The other actors are mostly forgettable, except for William Austin. He plays the boss's best friend, and he's pretty obviously a homosexual. It's one of the more open depictions I've seen. He's quite funny, as well, and it's no mean feat that he wins any attention whatsoever away from Ms. Bow. 8/10.
    tprofumo

    Why she was a star

    If there's any question why Clara Bow became one of the top box office stars of the late silent era, "It" answers that question. The film, perhaps the one with which she will always be associated, is indeed a star turn, but a great one.

    Bow,playing a counter girl who wins the heart of the owner of the great department store she works, turns in a memorable performance.

    She brings everything you could want to the role, from great comic timing to a very robust physical presence. More than anything, of course, she is incredibly photogenic, a magnetic presence that simply lights up the screen.

    Most heartening to me was the very large number of people well under 30 who viewed this film with me the night I saw it. They seemed to absolutely loved it.
    8amantsdupontneuf

    clara has definitely got "it"

    this is a very fast paced and cute comedy starring the beautiful clara bow. the plot is fairly routine for it's era, but clara gives this film a real boost. she's especially appealing in a scene where she is making funny faces at her friends baby. the scenes at coney island are also fun to watch. and check out the subtitles with the 1920's slang. pretty funny stuff.

    Best Emmys Moments

    Best Emmys Moments
    Discover nominees and winners, red carpet looks, and more from the Emmys!

    More like this

    Children of Divorce
    6.5
    Children of Divorce
    Mantrap
    6.8
    Mantrap
    The Wild Party
    6.2
    The Wild Party
    The Temptress
    6.9
    The Temptress
    Show People
    7.6
    Show People
    Wings
    7.5
    Wings
    Hoopla
    6.6
    Hoopla
    Hula
    6.3
    Hula
    Beggars of Life
    7.4
    Beggars of Life
    Flesh and the Devil
    7.6
    Flesh and the Devil
    Call Her Savage
    7.0
    Call Her Savage
    The Docks of New York
    7.5
    The Docks of New York

    Related interests

    Will Ferrell in Anchorman: The Legend of Ron Burgundy (2004)
    Comedy
    Ingrid Bergman and Humphrey Bogart in Casablanca (1942)
    Romance

    Storyline

    Edit

    Did you know

    Edit
    • Trivia
      Elinor Glyn gave many confusing and sometimes contradictory explanations for what "It" meant, but she always said that "It" did not mean "sex appeal" necessarily and that anyone who said it did was vulgarizing her concept. Nonetheless, "It" became a euphemism for "sex appeal," which caused that pronoun to be entered into the American lexicon as a noun in the late 1920s.
    • Goofs
      As Waltham climbs onto the anchor, his shirt sleeve is intact. The scene cuts away to Monty and Adela in the rowboat for a brief moment; however, in the next scene, Waltham's sleeve is completely torn.
    • Quotes

      Monty Montgomery: I feel so low, old chap, that I could get on stilts and walk under a dachshund.

    • Connections
      Featured in The House That Shadows Built (1931)

    Top picks

    Sign in to rate and Watchlist for personalized recommendations
    Sign in

    FAQ18

    • How long is It?Powered by Alexa

    Details

    Edit
    • Release date
      • February 15, 1927 (United States)
    • Country of origin
      • United States
    • Language
      • English
    • Also known as
      • Це
    • Filming locations
      • Paramount Studios - 5555 Melrose Avenue, Hollywood, Los Angeles, California, USA(Studio)
    • Production company
      • Paramount Pictures
    • See more company credits at IMDbPro

    Box office

    Edit
    • Gross US & Canada
      • $411,891
    See detailed box office info on IMDbPro

    Tech specs

    Edit
    • Runtime
      • 1h 12m(72 min)
    • Color
      • Black and White
    • Sound mix
      • Silent
    • Aspect ratio
      • 1.33 : 1

    Contribute to this page

    Suggest an edit or add missing content
    • Learn more about contributing
    Edit page

    More to explore

    Recently viewed

    Please enable browser cookies to use this feature. Learn more.
    Get the IMDb App
    Sign in for more accessSign in for more access
    Follow IMDb on social
    Get the IMDb App
    For Android and iOS
    Get the IMDb App
    • Help
    • Site Index
    • IMDbPro
    • Box Office Mojo
    • License IMDb Data
    • Press Room
    • Advertising
    • Jobs
    • Conditions of Use
    • Privacy Policy
    • Your Ads Privacy Choices
    IMDb, an Amazon company

    © 1990-2025 by IMDb.com, Inc.