Beauty for Sale

Another delectable sweet-and-sour pre-Code entry of the early 1930s, nimbly skirting the edges of that era's morality with prodding grown-up material, satirizing the comedic and dramatic possibilities therein. Story concerns three gals who work in a New York City beauty parlor: one is dating a married man, another is pregnant by a no-goodnik, and the third spends her nights with a rich sugar daddy. Society cattiness at its most cynical; colorful performances by Madge Evans, Una Merkel and Alice Brady adds to the fun. Director Richard Boleslawski allows the bracing narrative to degenerate once or twice into slapstick, but if you can overlook that there's a great deal of sharp, salty wit here. Fine supporting turns by Otto Kruger, Hedda Hopper and May Robson. **1/2 from ****

Beauty For Sale stars a radiant Madge Evans as a good girl trying to make it as a beautician in Manhattan. The film is a little more than a multiplot soap opera but benefits from Evans, the unlikely romantic lead (Otto Kruger), solid direction by Richard Boleslawski, and most of all, superb photography by James Wong Howe (here credited simply as James Howe). The film is sublime when Howe's camera is most active, with superb lighting and set-ups and some scenes that look like they could be from films shot 20 or 30 years in the future. His sense of depth is particularly impressive, especially in a brilliant scene involving a slowly swinging bathroom door! The film feels like a classic at about the two thirds mark, but sadly cycles down to merely enjoyable by the final reel, as comedy and romance take over from tragedy and drama. Nonetheless, this is strongly recommended.

Beauty for sale is one of those classic movie treasures that you happen to come across by channel surfing one late, late Tuesday night and stop to watch for no other apparent reason than you happen to like classic movies so you watch. Perhaps it was Madge Evans' polished mannerisms, speaking voice or looks that catch your attention, or Una Merkel who you swear you've seen somewhere but you can't place your finger on it. (I later found out she played Verbena on the Hayley Mill's classic, The Parent Trap - I knew I recognized her) It's an endearing story that's probably been told a hundred times over, but you can't help falling in love with it anyway. Falling in love with married men, men who are old enough to be your father, men who are in no position to ever want commitment, adultery, unwed motherhood, and gold digging - sounds like Jerry Springer. Except this one has class. A wonderful movie, a great cast (including Hedda Hopper and Alice Brady), and even I fell a little for Otto Kruger.

This fast, fizzy, deft comedy skirts the Code so nimbly that I couldn't tell just by watching (on TCM this morning, thanks for the thousandth time TCM) whether it's pre- or post-Code. I appreciated so many unsung, supporting, and subtextual things about this ur-romcom that I can't mention them all here. In order of surprise/urgency, the top 5 are:

1. Otto Kruger! Here is the man who clearly should gotten all those roles wasted on Warren Williams - what were producers thinking? (Were they thinking?) They look about the same age, yet Otto's handsomer, less tedious, and possessed of actual romantic and comic acting chops.

2. The writing! Cattiness among beauticians, and the delectable Alice Brady brand of un-self-awareness: "I'm very intuitive." Her literal kiss-off scene with Kruger has never been done better in a comedy, not even by Meryl Streep and *insert leading man here*.

3. The bad boyfriend! An almost complex portrait of a goofball who clearly doesn't deserve the leading lady, but not because he's a bad guy. He's not all good, either. He's just not grown up. It's a forgiving, shaded character, played by Eddie Nugent with a subtlety usually missing from lame runner-up lover roles.

4. The slapstick! I don't care how many takes they went through to print the change-of-driver-in-real-estate-agent's-car scene. The result is totally worth it. I'm actually surprised I've never seen this bit in a TCM montage of silly scenes.

5. Madge Evens! Una Merkel! Listed low, but only for the surprise factor. Both are at or near their very best here. Miss Merkel never gets enough credit for delivering both sides of a double-entendre grilled to smoking hot perfection. Miss Evans does more-or-less blameless ingenue so well it's not boring - this is Carole Lombard territory, and she nails it, sweetly and demurely (well, mostly demurely, see no. 4).

It's probably been more than thirty years since I saw this movie on television. "Beauty for Sale" typifies the films of the thirties, which I prefer to the current crop. The wit of the script and the polish of the acting and directing are beyond anything Hollywood could produce nowadays. There were other films in the thirties that starred mostly character actors, who absolutely had what it took to carry the show. Why are there so many great thirties films that are not available on video? I'm sure there is a market for classic films, besides the most well-known ones.