Search for Beauty

This is not a particularly good film, but it's pretty entertaining, and I mean that in a bonkers kind of way, even by pre-Code standards. The premise is that a man fresh out of prison for his last scheme hatches a plan to run a fitness magazine ostensibly to promote health, but in reality to make money off of photos of beautiful young men and women, with some salacious stories mixed in. He and his female partner convince a publisher to front the money after they show him they've landed a couple of Olympians to work on the magazine, with the publisher's interest being further aroused by a blonde cousin who's along for the ride. The rub is that the Olympians are squeaky clean and truly want to promote exercise, and this central conflict proceeds from magazine to a 'fitness farm' that they begin to run.

Part of the fun of the film is the casting, as a young Ida Lupino plays one of the Olympians, and it's notable that she only turned 16 two days after it was released. Late in the film to protect her cousin (Toby Wing) from a lecherous crowd, she gets up on top of a table and shimmies around in her silky pajamas, which on its own is worth the price of admission. Buster Crabbe, fresh off his gold medal in the 1932 games, plays the other Olympian, and there are a large number of real-life beauty contest winners from various American states and the British Empire, including Ann Sheridan in her first screen appearance. The three people out for money over decency are played by Robert Armstrong, Gertrude Michael, and James Gleason, and the banter between them has good pep to it.

One of the most notable things about the raciness in the film is that the objectification is equal opportunity, and in fact there is probably more ogling of the male body here than the other way around. There are bare butt cheeks in a shower scene, and a woman training her binoculars on a swimmer's crotch and purring "ooh baby, you can come to mama!" There are countless scenes with muscular young men wearing nothing but shorts, and exchanges like this one from a group of women looking at photos of them:

"We're using those boys in an idea we're working on - outdoor sports with indoor trimmings." "As far as I'm concerned, outdoors, indoors, or behind doors." "Think your customers might give him a tumble?" "Tumble? If they were like me, they'd give him a double somersault." "Give me a look. Might turn a couple of handsprings myself." (studying pictures) "Mmm, haven't seen anything like that since...well, just call it since."

Somewhat out of left field, the film also includes an ensemble dance number with men and women in bathing suits prancing and jiggling about for five and half minutes near the end. The choreography is not up to the gold standard that is Busby Berkeley, but it's not bad, and definitely had me smiling. What a nutball of a movie this is, I was thinking while hoping no one would notice me watching this scene.

It's also interesting how the film kind of thumbs its nose at the morality police, those who would begin enforcing the Production Code in the middle of 1934, five months after this was released. For one thing, there's the cynical exchange between the women talking about the magazine story "I Loved an Artist," where one says that unhappy endings that serve as morality lessons are "baloney," and that in real life women probably get ahead in life for their dalliances. The protagonists in this story are Crabbe and Lupino's characters to be sure, but it's interesting that the fitness farm they run gets a bit fascist in how they crack down on partying and force guests to abide by their rigorous schedule. The ending, with the tight shot on the old publisher's butt as he's forced to touch his toes and the words "The End" scrolling onto the screen, one word per cheek, had me chuckling too. While low-brow, I liked the silliness and audacity in the face of the looming end to the pre-Code era.

Featuring a literal army of good-looking, scantily-clad young men and women - 1934's "Search For Beauty" was produced during Hollywood's pre-Code period (1929-1934).

This was a unique era in American film-making when censorship barely existed and directors had free reign to make the movies they wanted (and the public demanded) where no subject was taboo, including adultery, murder, and yes, sex.

So, if you enjoy viewing lots of beefcake and/or cheesecake, then, believe me, "Search For Beauty" is a film highlighting a delicious array of eye-candy that is sure to whet anyone's whistle.

In spite of its fairly high rating I noticed a few extremely negative reviews about this film and all I can say is... You people should get over yourself. Don't they realize it was never intended to be anything more than a sexy little romp with swimming pools and gymnasiums in the background? One thing that has always been true of show business in all it's forms is that sex sells tickets. Nothing has changed since this film was made. This plot which revolves around a magazine that relies on sexy photographs to sell copies is exactly the world we live in today.

Maybe I am wrong but in recent years has it not been true that the magazine called sports illustrated sells more copies of its "swimsuit issue" than any other. At least this film gives the well-built young men equal time with the athletic young women that are featured here. Whenever possible film makers showed actresses with as little clothing as they could get away with but you almost never see a man with his shirt off and considering the physiques of many of the male stars there's a good reason for that. The great actors of that era were mostly famous from the neck up.

I have to weigh in on this deliciously fun, kitschy movie. Perhaps one needs a historical perspective to appreciate the fun and absurdity of this very game film. The detracting comments have missed the boat. The appreciative comments have laid out the story and gimmicks well. I'd like to add that the big production number, which looks like the concoction of marching band instructor from a military background who saw a Busby Berkeley movie while stoned, has to be seen to be believed. And, yes, the nudity and sexual innuendo seems risqué enough for the time to be very entertaining. Though short on talent, Buster Crabbe is fun to watch, as is a young Ida Lupino who certainly made good from this unpromising start. For me, James Gleason is the treat. Though not nearly as sharp as later performances -- particularly his great drunk scene in MEET JOHN DOE -- it's interesting to see a pro finding his sea-legs on film in 1934. A diamond in the rough!

Well, what can I say other than YIPPEE! Slipped through just before the may 1934 deadline of the Hayes Code this is almost the superlative risqué extravaganza for sex and nudity in a 1930s movie. One astonishing scene in a mens locker room even has full male nudity! Unheard of outside Nazi beauty films of the later era and certainly an eye-full of sassy rudeness both in picture and dialog. Other posts here will tell you the story but since this film features two of the most beautiful actors ever on screen BUSTER CRABBE and IDA LUPINO (in blonde 'do) and then peppers the screen with gorgeous women and men parading and exercising and grabbing each other...! THE SEARCH FOR BEAUTY is everything you might hope for in a pre-code sex comedy and wow does it deliver! Hilarious rude and deliciously nude rude and funny. And cheer breathtaking Toby Wing dancing on a table in a negligee!