Search for Beauty

Featuring a literal army of good-looking, scantily-clad young men and women - 1934's "Search For Beauty" was produced during Hollywood's pre-Code period (1929-1934).

This was a unique era in American film-making when censorship barely existed and directors had free reign to make the movies they wanted (and the public demanded) where no subject was taboo, including adultery, murder, and yes, sex.

So, if you enjoy viewing lots of beefcake and/or cheesecake, then, believe me, "Search For Beauty" is a film highlighting a delicious array of eye-candy that is sure to whet anyone's whistle.

This is not a particularly good film, but it's pretty entertaining, and I mean that in a bonkers kind of way, even by pre-Code standards. The premise is that a man fresh out of prison for his last scheme hatches a plan to run a fitness magazine ostensibly to promote health, but in reality to make money off of photos of beautiful young men and women, with some salacious stories mixed in. He and his female partner convince a publisher to front the money after they show him they've landed a couple of Olympians to work on the magazine, with the publisher's interest being further aroused by a blonde cousin who's along for the ride. The rub is that the Olympians are squeaky clean and truly want to promote exercise, and this central conflict proceeds from magazine to a 'fitness farm' that they begin to run.

Part of the fun of the film is the casting, as a young Ida Lupino plays one of the Olympians, and it's notable that she only turned 16 two days after it was released. Late in the film to protect her cousin (Toby Wing) from a lecherous crowd, she gets up on top of a table and shimmies around in her silky pajamas, which on its own is worth the price of admission. Buster Crabbe, fresh off his gold medal in the 1932 games, plays the other Olympian, and there are a large number of real-life beauty contest winners from various American states and the British Empire, including Ann Sheridan in her first screen appearance. The three people out for money over decency are played by Robert Armstrong, Gertrude Michael, and James Gleason, and the banter between them has good pep to it.

One of the most notable things about the raciness in the film is that the objectification is equal opportunity, and in fact there is probably more ogling of the male body here than the other way around. There are bare butt cheeks in a shower scene, and a woman training her binoculars on a swimmer's crotch and purring "ooh baby, you can come to mama!" There are countless scenes with muscular young men wearing nothing but shorts, and exchanges like this one from a group of women looking at photos of them:

"We're using those boys in an idea we're working on - outdoor sports with indoor trimmings." "As far as I'm concerned, outdoors, indoors, or behind doors." "Think your customers might give him a tumble?" "Tumble? If they were like me, they'd give him a double somersault." "Give me a look. Might turn a couple of handsprings myself." (studying pictures) "Mmm, haven't seen anything like that since...well, just call it since."

Somewhat out of left field, the film also includes an ensemble dance number with men and women in bathing suits prancing and jiggling about for five and half minutes near the end. The choreography is not up to the gold standard that is Busby Berkeley, but it's not bad, and definitely had me smiling. What a nutball of a movie this is, I was thinking while hoping no one would notice me watching this scene.

It's also interesting how the film kind of thumbs its nose at the morality police, those who would begin enforcing the Production Code in the middle of 1934, five months after this was released. For one thing, there's the cynical exchange between the women talking about the magazine story "I Loved an Artist," where one says that unhappy endings that serve as morality lessons are "baloney," and that in real life women probably get ahead in life for their dalliances. The protagonists in this story are Crabbe and Lupino's characters to be sure, but it's interesting that the fitness farm they run gets a bit fascist in how they crack down on partying and force guests to abide by their rigorous schedule. The ending, with the tight shot on the old publisher's butt as he's forced to touch his toes and the words "The End" scrolling onto the screen, one word per cheek, had me chuckling too. While low-brow, I liked the silliness and audacity in the face of the looming end to the pre-Code era.

What a great idea for a movie! 'Search for Beauty' assembles some dazzling young specimens of physical perfection (both female and male) and places them in a smart-aleck comedy that's downright hilarious! Real-life Olympic swimming champion Buster Crabbe plays an Olympic swimming champion (but gets almost no swimming footage), and Ida Lupino plays an Olympic high-diving champion ... who emerges from the pool with her lipstick intact. I'm pleased to see Crabbe exhibiting real acting ability in a role that doesn't involve rayguns or loincloths.

This movie parodies the career of Bernarr MacFadden, a crackpot who made a fortune publishing 'health' magazines that were full of fad diets, copper bracelets and plenty of photographs of scantily-clad women and men.

Robert Armstrong plays a confidence trickster, partnered by Gertrude Michael as his Jean Dixon-ish wise-cracking moll. By the way, I really dislike the movie cliché of the female companion who is constantly insulting her male partner. If she really has so little respect for him, why does she stick with him? James Gleason is on hand here too, as another swindler. Surprisingly, Gleason's character is completely subordinate to Armstrong's. Gleason nearly always played the brains of the outfit, but here his character is largely Armstrong's yes-man. Still, Gleason gets off some splendid wise-cracking dialogue, including the word 'gazype' ... whatever that means.

There's an excellent montage sequence featuring actual footage from the 1932 Olympics in Los Angeles, and there are a couple of production numbers with lissome female athletes clambering on top of beefcake specimens. The comely Gwenllian Gill shows great appeal in her brief role. Silent-film comedian Leo White does one very funny slapstick bit, and Gleason's performance is more physical than usual. For one long sequence, we see the runty Gleason stripped down to a pair of gym trunks. Gleason gets the last gag in the picture, a cheeky joke that seems more typical of Lou Costello. 'Search for Beauty' is hilarious from start to finish (except for Toby Wing), and this film is definitely a pleasure to look at. I'll rate it a perfect 10 out of 10.

The difference between films from their start to the early '30s and the post-1934 era is astounding.

In the '30s, you have femininely dressed women, single, dating, ogling men, and having sex. In the '40s, the clothes are stiff, tailored, the women are single and we're told they are unfulfilled and unhappy. Such was the code, which dictated morals to the movies and possibly to a lot of naive and unsophisticated people across the country. I know because my mother was one.

This film is precode at its most outrageous.

During the 1932 summer Olympics in LA, some con artists (James Gleason, Robert Armstrong, and Gertrude Michael), convince top athletes to endorse their health and fitness magazine.

In order to find the best of the best, as a publicity stunt, they stage an international competition. They send one of the endorsing athletes, Don Jackson (Buster Crabbe) out to find the athletes and get their consent to be part of a magazine spread.

While Don is conveniently out of the country, the cons publish the magazine they really intended to -- a tawdry cheesecake rag with lurid stories and plenty of sex.

When one of the athletes, Barbara (Ida Lupino) finds out what they're up to, she summons Don. To appease him, a deal is made whereby Don is given a farm that he and Barbara can turn into a health farm.

Well, the health farm as far as our erstwhile publishers are concerned is nothing more than a high-class bordello.

This is a fast-moving, fun film with men showing their naked butts, and women drooling over mens' bodies, (with one set of binoculars focused on Crabbe's crotch) and plenty of suggestive clothing.

Robert Armstrong and James Gleason are a couple of old pros and handle the dialogue well. Buster Crabbe was a gorgeous man, almost pretty, who was a two-time Olympic medalist in swimming, but he wasn't much of an actor. He played a lot of comic book heroes like Flash Gordon, Buck Rogers, and Captain Gallant, and did dozens of adventure films and westerns.

This was an early American film for Ida Lupino, who plays a star swimmer. She still has her British accent and sports the style of the day, platinum blonde hair and penciled in eyebrows. She is barely recognizable but she does a fine job.

The question is, was this film ahead of its time or was this the way things were? Well, my opinion is that this is the way things were in places like Hollywood and New York among the film and theater communities. I don't think the whole country was this way, nor do I think in the '40s the whole country was all THAT way. After all, men were going to war and might never see their girlfriends again. It was all somewhere in the middle, though the code would have had us believe differently.

Fun, and really needs to be seen to be believed.

In spite of its fairly high rating I noticed a few extremely negative reviews about this film and all I can say is... You people should get over yourself. Don't they realize it was never intended to be anything more than a sexy little romp with swimming pools and gymnasiums in the background? One thing that has always been true of show business in all it's forms is that sex sells tickets. Nothing has changed since this film was made. This plot which revolves around a magazine that relies on sexy photographs to sell copies is exactly the world we live in today.

Maybe I am wrong but in recent years has it not been true that the magazine called sports illustrated sells more copies of its "swimsuit issue" than any other. At least this film gives the well-built young men equal time with the athletic young women that are featured here. Whenever possible film makers showed actresses with as little clothing as they could get away with but you almost never see a man with his shirt off and considering the physiques of many of the male stars there's a good reason for that. The great actors of that era were mostly famous from the neck up.