A gossip columnist creates a fictitious woman for his column, and an unknown singer impersonates the woman to gain publicity.A gossip columnist creates a fictitious woman for his column, and an unknown singer impersonates the woman to gain publicity.A gossip columnist creates a fictitious woman for his column, and an unknown singer impersonates the woman to gain publicity.
- Director
- Writers
- Stars
Anthony Holles
- Headwaiter
- (uncredited)
Louis Levy
- Orchestra Conductor
- (uncredited)
Graham Moffatt
- Call boy
- (uncredited)
Terry-Thomas
- Dancer (Extra)
- (uncredited)
Jack Vyvyan
- Ticket Collector
- (uncredited)
Cyril Wells
- Matthews' dance partner
- (uncredited)
- Director
- Writers
- All cast & crew
- Production, box office & more at IMDbPro
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Featured reviews
Delightful Jessie Matthews
Jessie Matthews is at the height of her powers here, charming and lovely and lighting up the screen as she dances divinely in a number of captivating costumes in a stunning display of terpsichoreal virtuosity. Apart from It's Love Again the musical compositions are not particularly memorable in themselves, but provide everything the star needs to showcase her talents. There's no doubt that Victor Saville was her best director, endowing her with the confidence to give her all, and there's the stylish photography of Glen MacWilliams. Hollywood star Robert Young and husband Sonnie Hale, the latter not as irritating as usual and actually quite amusing on occasions, give support in this light-hearted extravaganza.
You Don't Say?
Jessie Matthews can't get a dancing foot in the door of the West End, so she borrows the character of "Mrs. Smythe-Smythe", a made-up celebrity who's the property of gossip columnist Robert Young. Good thing he's in love with her.
This is one of those movies in which the plot is just a framework to hang musical numbers and jokes on. Jack will have his Jill, and so forth. The jokes are minimal, the dancing ranges from good to excellent, and Young, unlike other co-stars of Miss Matthews, does not seem to be afraid of her. Miss Matthews wears her unlikely costumes with an air of amused disbelief. The sets seem to have been designed by Alfred Junge by looking at MGM fantasia sets and saying "Let's make that bigger. And more spangles."
As a result I found myself distracted by the theater design in the final scenes. I found myself wondering about the people who paid for seats hard up against that runway, would have to turn around, look up, and still see nothing.
Miss Matthews had real talent, but the British film industry seemed to have no idea what to do with her, and loaded her down with ever more unlikely plots, leading men, set designers, costumes, and choreographers, thinking that was how to top the last one. This one works, although the engine sputters occasionally.
This is one of those movies in which the plot is just a framework to hang musical numbers and jokes on. Jack will have his Jill, and so forth. The jokes are minimal, the dancing ranges from good to excellent, and Young, unlike other co-stars of Miss Matthews, does not seem to be afraid of her. Miss Matthews wears her unlikely costumes with an air of amused disbelief. The sets seem to have been designed by Alfred Junge by looking at MGM fantasia sets and saying "Let's make that bigger. And more spangles."
As a result I found myself distracted by the theater design in the final scenes. I found myself wondering about the people who paid for seats hard up against that runway, would have to turn around, look up, and still see nothing.
Miss Matthews had real talent, but the British film industry seemed to have no idea what to do with her, and loaded her down with ever more unlikely plots, leading men, set designers, costumes, and choreographers, thinking that was how to top the last one. This one works, although the engine sputters occasionally.
Delightful British musical
The name Jessie Matthews may not meant a great deal to current film goers, even to those who like old movies, but she was England's biggest musical star of the 1930's. She was a great dancer, a fine singer, a wonderful actress and scintillating personality. (Only personal troubles and changing tastes ushered in by the war prevented her from having a longer career.) It's Love Again, at a mid-point in her film career, provided her most memorable vehicle, except perhaps for the earlier film Evergreen, in which she established her screen persona as an aspiring musical star who resorts to some sort of trickery to achieve stardom. In this film she tries to get publicity for herself by impersonating a mysterious Indian woman who is actually a concoction of her society columnist boy-friend, played, surprisingly, by an engaging Robert Young. Also in the cast is her then-husband comedian Sonny Hale as well as his father Robert, and well-known character actress Athene Seyler. It's a peppy and thoroughly entertaining film. There is comedy, romance, good songs and musical numbers --- and Jessie wears some exotic and quite sexy costumes. All in all, though not for everyone's taste, it is a delight and quite different from --- and in many ways better than --- the musical films Hollywood had to offer at the time. And the talented Miss Matthews, with her bright eyes, toothy smile, enthusiasm, eccentricity, and Mayfair accent, is worth a look for those not familiar with her.
It's good, but....all those 10s??
Maybe I am just a tough guy when it comes to reviewing and rating films, but I noticed that a lot of reviewers gave this film a score of 10. 10 is a score I'd associate with films like "Gone With the Wind", "The Godfather" and "Ben Hur"....not with a light and modestly enjoyable British musical. To give it a 10 seems a bit extreme to me.
Peter Carlton (Robert Young) is a gossip columnist with a problem...nothing to write about. So, he invents a celebrity, 'Mrs. Smythe-Smythe', a traveling adventurer who has done practically everything. When Elaine (Jessie Matthews) learns about this, she decides to pose as the adventurer and eventually romance ensues....following lots of song and dance numbers.
This is a very pleasant film made a bit better due to Matthews' cute persona. It's nothing you should rush out to see, but it is pleasant and proves that the British, too, could make charming musicals.
Peter Carlton (Robert Young) is a gossip columnist with a problem...nothing to write about. So, he invents a celebrity, 'Mrs. Smythe-Smythe', a traveling adventurer who has done practically everything. When Elaine (Jessie Matthews) learns about this, she decides to pose as the adventurer and eventually romance ensues....following lots of song and dance numbers.
This is a very pleasant film made a bit better due to Matthews' cute persona. It's nothing you should rush out to see, but it is pleasant and proves that the British, too, could make charming musicals.
when newspapers were all the rage
British actress Jessie Matthews is "Elaine", trying to break into show biz. Meanwhile, the dashing Robert Young is Pete Carlton, who starts making things up for the newspaper ratings. he invents a foreign, famous, talented entertainer who wows every audience. when these two stories collide, wacky things start to happen. It's pretty good, although I could have done with less singing and tap dancing. the rumba about 33 minutes in had a fun syncopation going on... that was good stuff! and the usual amount of silliness and chasing around the mulberry bush, as grandma used to say. Young had worked with so many greats in the 1930s, 1940s, and of course, was Marcus Welby, MD. Co-stars Sonnie Hale, who was actually married to the star Jessie Matthews from 1931 to 1944. sadly, Hale died young in his 50s. Directed by Victor Saville... had started in the silents, and moved into talkies. he and Jessie Matthews worked together on six films. Story by Marion Dix, who had also worked on "Down to their Last Yacht", another fun comedy/adventure. it's all a bit of fun. even with all the tap dancing. and the sound and picture quality are in remarkably good shape, considering its almost 90 years old at this point.
Did you know
- TriviaBritish comedian Terry-Thomas has an early turn as a dancing extra.
- GoofsAfter an impromptu dance with Elaine when they first meet, Peter begins to pour a cocktail twice between shots.
- ConnectionsEdited into Heroes of Comedy: Terry-Thomas (1995)
Details
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- Official site
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- Also known as
- Modern Masquerade
- Filming locations
- Production company
- See more company credits at IMDbPro
- Runtime
- 1h 23m(83 min)
- Color
- Aspect ratio
- 1.37 : 1
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