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The Bride Wore Red

  • 1937
  • Approved
  • 1h 43m
IMDb RATING
6.3/10
1.3K
YOUR RATING
The Bride Wore Red (1937)
The Bride Wore Red Clip
Play clip2:33
Watch The Bride Wore Red Clip
1 Video
46 Photos
ComedyDramaRomance

A lounge singer is sent by a count to pose as a wealthy socialite.A lounge singer is sent by a count to pose as a wealthy socialite.A lounge singer is sent by a count to pose as a wealthy socialite.

  • Director
    • Dorothy Arzner
  • Writers
    • Tess Slesinger
    • Bradbury Foote
    • Ferenc Molnár
  • Stars
    • Joan Crawford
    • Franchot Tone
    • Robert Young
  • See production info at IMDbPro
  • IMDb RATING
    6.3/10
    1.3K
    YOUR RATING
    • Director
      • Dorothy Arzner
    • Writers
      • Tess Slesinger
      • Bradbury Foote
      • Ferenc Molnár
    • Stars
      • Joan Crawford
      • Franchot Tone
      • Robert Young
    • 33User reviews
    • 17Critic reviews
  • See production info at IMDbPro
  • Videos1

    The Bride Wore Red Clip
    Clip 2:33
    The Bride Wore Red Clip

    Photos46

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    Top cast31

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    Joan Crawford
    Joan Crawford
    • Anni
    Franchot Tone
    Franchot Tone
    • Giulio
    Robert Young
    Robert Young
    • Rudi Pal
    Billie Burke
    Billie Burke
    • Contessa di Meina
    Reginald Owen
    Reginald Owen
    • Admiral Monti
    Lynne Carver
    Lynne Carver
    • Maddelena Monti
    George Zucco
    George Zucco
    • Count Armalia
    Mary Philips
    Mary Philips
    • Maria
    • (as Mary Phillips)
    Paul Porcasi
    Paul Porcasi
    • Nobili
    Dickie Moore
    Dickie Moore
    • Pietro
    Frank Puglia
    Frank Puglia
    • Alberto
    Rafael Alcayde
    Rafael Alcayde
    • Hotel Clerk
    • (uncredited)
    Nino Bellini
    • Cosmos Club Waiter
    • (uncredited)
    Agostino Borgato
    Agostino Borgato
    • Cordellera Bar Waiter
    • (uncredited)
    Adriana Caselotti
    • First Peasant Girl
    • (uncredited)
    Robert Cauterio
    • Hotel Clerk
    • (uncredited)
    Irene Coleman
    Irene Coleman
    • Cosmos Club Hat Check Girl
    • (uncredited)
    Gino Corrado
    Gino Corrado
    • Cosmos Club Croupier
    • (uncredited)
    • Director
      • Dorothy Arzner
    • Writers
      • Tess Slesinger
      • Bradbury Foote
      • Ferenc Molnár
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews33

    6.31.3K
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    Featured reviews

    7bkoganbing

    Cinderella With The Clock Ticking

    The Bride Wore Red is based on an unpublished Ferenc Molnar play which he probably couldn't get anyone on Broadway interested in. So for a reduced rate he sold the property to MGM which gave it the usual lavish MGM treatment.

    American accents which bothered some other reviewers didn't bother me. Sometimes they stand out, sometimes they don't. In this case Joan Crawford was cast in a role she played dozens of times before as the poor girl given a chance at riches and does she grab.

    This variation on the Pygmalion theme starts in a café in Trieste where Crawford sings and presumably will do other things for her supper. It's in the red light district of Trieste. Count George Zucco hires her on a whim to prove that clothes and manner do make the individual. Zucco showers Crawford with a new wardrobe giving her the chance to show off those Adrian gowns and gives her two weeks at a resort in the Tyrol where the high society pleasures itself.

    To make this last though Crawford has to land a husband and she lands on Robert Young. But he's slightly engaged to Lynne Carver, a sweet young thing. They're traveling with friends Reginald Owen who is a foxy old rogue and married to Billie Burke who has to watch the fox like a hawk.

    The local postman Franchot Tone is interested in her, but Crawford figures to do better than him. Her only friend is a former café colleague in Mary Phillips who is working as a maid in that hotel. Though the experiment is Pygmalion like, Crawford feels more like Cinderella with the clock inevitably ticking towards midnight.

    I think you can probably figure out where this all ends if you're any kind of film fan and Crawford fan. Dorothy Arzner's direction sharpens the character that Crawford created in Grand Hotel as an anxious to rise stenographer taking her couple of steps lower in society and seeing if she can make the climb.

    Franchot Tone who was married to Joan Crawford at the time got a break of sorts in this film. Normally he'd be the society guy who Crawford is trying for. As the common, but somewhat erudite postman for once he's not in formal wear in a film.

    Another surprise is Billie Burke who together with Mary Boland and Spring Byington was busy playing delightful airheads in her film. She's quite serious and quite good, but inevitably went back to being typecast after this film was completed.

    The Bride Wore Red will please Joan Crawford fans immensely and this is a most typical example of the kind of character she played in her years at MGM.
    8fung0

    Traditional, in the best sense

    I've never been a fan of Joan Crawford, so it's always a surprise to find a performance of hers that really wins me over. I liked her in Grand Hotel (as 'Flaemmchen,') and I liked her again, very much, as Anni, the cheap night-club singer masquerading as a lady. Often seen in hard and brittle roles, Crawford has a very different look in this film, and expresses a vulnerability that brings her character to life. (Billie Burke is also notable, in the small but juicy role of the acid-tongued Contessa. And Franchot Tone has never been more likable.)

    The Bride Wore Red is certainly built according to studio formula, but it also embodies all the earnest craftsmanship that characterized the studio system. The film at times seems clichéd, but it fully redeems itself through genuine empathy for the characters. And through its very strong premise: a 'scarlet' woman driven by hunger for the good life, who is given a slim chance of joining the upper class - provided she's cold and deceitful enough.

    Until the final act, I really felt that the film could have gone either way: warm-hearted romance or bitter tragedy. The delicate balancing act makes it hard to achieve a satisfying pay-off. But the ending does succeed, thanks to a couple of nicely orchestrated scenes, and to the talent and charisma of Ms Crawford. These do make us believe that Anni could only choose as she does.

    I was a bit sorry the film didn't delve just a little deeper into the moral and social dimensions. Anni's real problem is not what she wants, but rather what she may have to give up in order to get it. That distinction is not made entirely clear, leaving the film a bit too reliant on the old cliché that 'wealth doesn't bring true happiness.' But there's more going on here. Anni's 'tragic flaw' is not the hunger itself, but her willingness to give up honesty, morality and even true love. This distinction becomes almost subliminal, but it's there, and gives the film a slightly sharper edge. Anni is a character we can identify with and possibly admire, even when she's doing something despicable.

    If you're in the mood for a traditional, old-style Hollywood entertainment, you won't go wrong with The Bride Wore Red. This is one of the good ones, a film I'd gladly watch again any time.
    5utgard14

    You don't dance like a debutante

    I had high hopes for this one. The plot sounded good. Eccentric Count Armalia (George Zucco) believes that luck of birth is all that separates the rich from the poor. To prove his point, he sets up dive singer Anni (Joan Crawford) as a fake socialite to fool his rich friends. This works but snobbish Robert Young falls for her and wants to marry her. Anni sees the chance to get out of poverty by marrying a rich guy but, at the same time, she has started to fall for poor Franchot Tone. So it becomes a question of whether Anni will choose love or money. Glossy MGM soaper with a nice cast but somehow just misses the mark. It was nice seeing George Zucco in a different kind of role. Also Billie Burke is sort of evil, which is interesting. See it for the cast or out of curiosity. You might enjoy it more than me.
    7ReganRebecca

    A wonderful trifle

    The Bride Wore Red is a ridiculous but fun film. A drunken count, slumming it for the night, runs into a cynical and hungry young woman, Anni Pavlovitch (Joan Crawford). He decides to send her on a luxury vacation to prove his drunken point that the poor and the rich aren't so different after all and buys her new clothes and arranges for her to stay in a luxury resort. Anni, who obviously thinks the whole thing is crazy, decides to go threw with it anyway. Arriving in the alps she meets Giulio (Crawford's real life husband, Franchot Tone) a very pert mail employee who immediately takes a shine to her. The two have sparks aplenty, but when she arrives at the hotel Anni quickly realizes that she would rather always have food on her table than the love of a good man, and quickly sets about seducing Rudi, a flighty engaged man who is very taken with her.

    As with most romcoms the real test is if the chemistry works and here it does perfectly. Crawford and Tone have excellent chemistry here and he is very sweet and naive, persistently wearing down the jaded and bitter singer.

    It's a lovely sweet film.
    wrk6539

    Underrated and deserves better than it got...

    Well, you can't blame Joan for trying. Always wanting to go beyond that glamorous clothes-horse/shopgirl-makes-good mold in which MGM so successfully cast her throughout the 1930's, she was always attempting to outreach her grasp. When Metro's Austrian star Luise Rainer backed out of making a film of Molnar's THE GIRL FROM TRIESTE, a dark photoplay about a prostitute sent on a masquerade in the Tyrolean Alps, Crawford grabbed it, hoping to get her teeth into a meaty role. Imagine her chagrin when Metro executives "improved" the piece to be more suitable for Crawford's image, taking the meat and guts with it. What emerged was an uncomfortable picture built on compromises in an attempt to graft a typical Crawford/Cinderella plot onto what is basically a nasty, mean little story. Registering far below the Crawford usual at the paybox, THE BRIDE WORE RED started her career to skid.

    A closer look, however, reveals that not all of the edge has been softened from the piece. I wholeheartedly agree with the reviewer who calls this Joan's most underrated performance, and there is a reason we do not sympathize with this Cinderella. Crawford's Anni is cold and snappish, and has the potential to do real harm to some nice, decent folk. The film plays like the dark side of all of those rags-to-Adrian gown stories Crawford played in the Metro phase of her career, and CRAWFORD IS FULLY AWARE OF THIS. Although seemingly played straight, there is an irony underneath that tells us Crawford herself isn't crazy about Anni either. It's understandable that 1937 audiences did not warm to a Joan they couldn't root for (even her hair is cut into a severe, but stunning, pageboy), but it deserves real recognition now that we are removed from the era and have seen ALL the phases of Crawford's career. In many ways, it's a harbinger of the darker, icier roles she was to play at Warner Bros. and throughout the 1950's.

    The performances are uniformly good, with George Zucco strong as the decadent, evil Machiavelli who sends Anni on her masquerade, but Crawford, for the most part, is the standout. Only in the early scenes of the film, when she attempts to portray Anni as a world-weary honky tonk singer (in what must have been the cleanest, most glamorous "dive" in all of Trieste!!) does she fail to convince.

    (Ironically, Crawford's next film, MANNEQUIN, released early in 1938 and co-starring Spencer Tracy, was a strictly paint by the numbers Rags-to-Adrian tale, inferior to this, that found great favor with the movie-going public.)

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    Related interests

    Will Ferrell in Anchorman: The Legend of Ron Burgundy (2004)
    Comedy
    Mahershala Ali and Alex R. Hibbert in Moonlight (2016)
    Drama
    Ingrid Bergman and Humphrey Bogart in Casablanca (1942)
    Romance

    Storyline

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    Did you know

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    • Trivia
      During filming, an electrician fell from the catwalk high above the set, narrowly missing the film's star, Joan Crawford. Shooting was temporarily halted while the man was rushed to hospital. Crawford refused to resume production until she was assured that the man would be fully cared for, that he would remain on salary, and that his family would be provided for. Crawford also called the hospital each day afterwards for reports on his condition.
    • Quotes

      Rudolph 'Rudi' Pal: In my opinion, most people prefer sardines to caviar because most people haven't tried caviar.

    • Crazy credits
      During the opening credits, a music box is shown playing a tune in the background.
    • Connections
      Featured in The Romance of Celluloid (1937)
    • Soundtracks
      Who Wants Love?
      (1937)

      Music by Franz Waxman

      Lyrics by Gus Kahn

      Sung by Joan Crawford (uncredited) at the Cordellera Bar

      Played throughout as part of the score

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    FAQ15

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    Details

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    • Release date
      • October 8, 1937 (United States)
    • Country of origin
      • United States
    • Language
      • English
    • Also known as
      • Once There Was a Lady
    • Filming locations
      • Austria(Alpine exteriors)
    • Production company
      • Metro-Goldwyn-Mayer (MGM)
    • See more company credits at IMDbPro

    Box office

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    • Budget
      • $960,000 (estimated)
    See detailed box office info on IMDbPro

    Tech specs

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    • Runtime
      • 1h 43m(103 min)
    • Color
      • Black and White
    • Aspect ratio
      • 1.37 : 1

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