Cover Girl

It took a loan out film to Columbia for Gene Kelly's home studio MGM to realize his creative talent and give him some control over what he did in his own films. Cover Girl also became Rita Hayworth's signature film for the GIs and their pinup fantasies during World War II.

Kelly plays the owner of a small nightclub in Brooklyn where Rita is a featured dancer and Phil Silvers the comic. Of course Kelly does a bit of hoofing himself there.

Hayworth comes to the attention of millionaire Otto Kruger when it turns out that Kruger had loved and lost Hayworth's grandmother. In some flashback sequences from the gaslight era, Hayworth also plays her own grandmother with Jess Barker playing the young Kruger. You might remember Jess Barker was the husband of that other legendary screen redhead, Susan Hayward.

Broadway producer Lee Bowman also is attracted to Hayward, but he's not interested in nostalgia. He wants her for his Ziegfeld Follies revue and in fact the biggest number of Cover Girl is the title song of the film. It's nicely done in Follies style.

Hayworth also gets to sing A Sure Thing in a gaslight era number and in the only song in the show not written by Jerome Kern and Ira Gershwin, Hayworth also does an old English music hall number Poor John. When I say sing, as everyone knows Rita mouths words. Singing here is done by Nan Wynn.

The biggest hit of the show is Long Ago and Far Away which is introduced by Gene Kelly. It was one of the biggest hits of the World War II era and one of the biggest sellers Jerome Kern ever wrote. It happens in fact to be a favorite of an aunt of mine who with my uncle will be celebrating 60 years of marriage this September. Long Ago and Far Away was nominated for Best Song, but lost to Swinging on a Star.

What really sets Cover Girl apart and what makes it a milestone film for Gene Kelly is the two numbers Put Me to the Test and the Alter Ego number. Harry Cohn decided to do what Louis B. Mayer had refused at MGM, to give Kelly creative control of his own material. Kelly later said the alter ego number was one of the hardest things he ever attempted in his career. In it he dances with a pale reflection of himself and the choreography is dazzling and intricate.

In fact after one more loan out film, Christmas Holiday at Universal, Louis B. Mayer never loaned out Gene Kelly for the rest of the time he was at MGM. And he did get creative control from then on.

With that dazzling technicolor cinematography and Rita's red hair and Gene Kelly's boundless creativity, Cover Girl was and is a classic and will forever be so.

Cover Girl's importance lies not in its originality as a book (it's a standard backstage Cinderella story), as much as it does in what happened to each of its stars. Gene Kelly was "loaned out" to do it when MGM boss L.B. Mayer didn't have much use for him at his own studio. His performance in this film, coupled with the ground-breaking 'Alter Ego' dance solo (duo?) was so successful that it made MGM take him seriously at last (he was never loaned out again) and allowed him to flourish with the soon-to-come hits of "Anchors Aweigh," "On The Town," and "An American In Paris." Likewise for Rita Hayworth; Columbia had been grooming her for years, but she had done mostly B-level films. CG showed her off as a lead in glorious Technicolor, and paved the way for GILDA, her signature (and much more adult) role. Here she and Kelly make a sweet couple, and dance well in "Put Me To The Test" and the fresh, energetic "Make Way For Tomorrow." They are at their most poignant in "Long Ago And Far Away," but the number (played on piano by Phil Silvers and sung as they both stack up nightclub chairs) seems to beg for a dance number, then doesn't have one. Another good number is the title tune, which pays tribute to the famous American magazines/cover girl models of the day. Hayworth appears as the last model, running down a curved runway in a gold dress with her flaming mane flying behind her. A dream in Technicolor!!

Rusty's a popular singer-dancer for small-timer Mcguire's club, but gets her head turned by fancy impresario Wheaton who wants her to leave her friends and take her talents to his swanky uptown stage show.

Talk about eye candy. There's enough glamour here to send guys into a sugar overload. I hope they didn't show this WWII production overseas, otherwise a million GI's would be swimming home. I've seen a sexier Hayworth, but never a more sparkling one. She's obviously enjoying herself, and why not, she's got Kelly as a partner and a goofy Silvers to keep her in stitches. And get a load of the hats the gals wear. Some look like they're getting messages from Mars.

Okay, except for "Long Ago and Far Away", the tunes are pretty forgettable, while that set-up in the trooper cattle car should have been seriously re-thought. Still, I thought that dancing threesome down the city street was utterly charming, and reminded me of Kelly's signature number in Singin' in the Rain (1952). Then too, actor Bowman (Wheaton) makes a perfect Manhattan lounge lizard.

For younger folks, there were a lot of references to Brooklyn during the war. That's because the New York borough came to symbolize the common man and the American melting pot-- in short, the kind of national unity that winning the war would need. So, naturally, good guy McGuire (Kelly) has his stage show there, while slickster Wheaton has his in more snobbish uptown Manhattan. So Rusty (Hayworth) has to learn it's more fun to crack oysters in a Brooklyn bar than sip martinis in an swanky lounge.

Anyhow, it's hard to think of a brighter, more colorful production than this line-up of Hollywood glamour that keeps "comin' at yuh", one pretty face after another.

Cover Girl (1944)

The war is on, and this musical covered two fronts--escapist entertainment, and good old leggy girls for the guys in uniform (those who got to see it). Betty Grable may have been the unofficial pin up actress in wartime, but Rita Hayworth was one of the real hotties of the 1940s, and another G.I. staple, and she is the visible star of this very colorful musical.

The other star, secondary except in name, is Gene Kelly, who is actually a relief in his scenes, adding some stability to a sometimes frivolous and girly musical. Hayworth is great as a presence, too, for sure, and she does do her own dancing, but her singing voice is dubbed by another vocalist. Third in importance is Eve Arden (for me) playing her usual world-weary wit, in this case in the center of the cover girl search.

An interesting if minor trick to the plot early on is the way they create two plots in two time periods, the present (1944) and forty years earlier. So the musical numbers (and lavish costumes) vary from one period to the other, with Hayworth providing the link. Most of the time, thought, it's the early 1940s with the usual competing romances, and a striving for glory takes off. This was Hayworth's biggest success to date, and she was married to Orson Welles at the time. The movie was a hit, both with audiences and with critics. It even won an Oscar (for the music).

How does it compare to other musicals? Well, for one thing it has totally vivid color, I mean vivid, true three-strip Technicolor (the ultimate), and it helps. The dance numbers are on obvious sets, carefully and beautifully designed. Kelly was instrumental in making the dance numbers work, even dominating the director (Charles Vidor) on this score. You might even see hints of his later more famous musicals (a street scene has echoes of "Singing in the Rain" in set design, without the rain--a cop even ends the scene in both cases). The dancing is something of an evolution from the 1930s Astaire-Rogers dancing which was heavily tap and ballroom kinds of couple numbers. Here we see more choreographed integration with the plot and the scenes.

The story, as the title suggests, has a great theme. Rita's character, Rusty Parker (she has reddish hair, which is common in these Technicolor affairs) is trying to be a cover girl for a magazine contest. Of course, so is everyone else in the country. And they bring it to an amazing climax by presenting "covers" designed for all the major magazines, the real thing from Cosmopolitan to Look. The actual magazines around the country got on board with the movie while it was being made and had their own contests for their covers. One dance number features each of the winning covers, seen through a giant camera lens, and each of the winning girls--so the cover models got a small dose of Hollywood stardom, too. It's fun, and clever, and it sold the film big time.

There is an odd mistake in the movie--when the original Variety cover with Rusty Parker on it is pinned up by her dance friends and rivals, it shows a picture of her looking at the camera. When the camera pulls back for a wider view, it shows a different cover! Parker is looking to one side. Pretty ridiculous boo-boo.

I can't over emphasize how much the production values of the film support it. The color, the photography, the set design, and the editing are all really fabulous. There are two photographers listed, and one is Rudolph Mate who has a number of great Hollywood films to his name (as well as a true legend, the German/Danish "Vampyr" from 1932). Technicolor consultant Natalie Kalmus is in top form (she insisted on certain colors and color pairings that worked best with the film stock).

Kelly was loaned from MGM (to Columbia) for the movie, and he was given liberties in production, making his career jump two notches. The choreography is his, and MGM began to pay attention to him at this point. The great number where he plays against his ghost on the streets is inventive and fun. The production is high here, with true Technicolor, but it lacks the high standards of MGM (see "Singin' in the Rain" for some better echoes). There are lots Broadway based visuals, with sets and contrivances. It only goes so far, and it's so infected by the "cover girl" mentality it drives any normal person not to boredom but to disappointment. I know if I say it's sexist many people think I'm just not getting it, or I'm applying a 21st Century filter to a normal situation back then. But it's an objectifying movie with all the worst stereotyping clichés you can write into a script. And the fact remains that neither Kelly nor Hayworth are what you would call great actors. Likable (and pretty) but limited in their range. It's a musical, yes, and it gets around to real music eventually, and it's no less than Kern and Gershwin. The great song is a quiet number between them, Long Ago and Far Away. Some of the other songs are formula stuff, and you have to hang in there. In fact, you start to realize you are being patient a lot, waiting for the movie to rise up.

Good things about "Cover Girl" - Gene Kelly dancing with his own reflection; the luminous Rita Hayworth; the street dance; "Long Ago and Far Away", the cover girls sequence. Bad things - "Poor John", an unbelievable by-plot about Hayworth's grandmother, and perhaps too much Phil Silvers. But when it is good, it certainly is good. I'd say it passes the time but nothing too mind-boggling in musical terms (although for Columbia it was probably one of the studio's peaks in the genre).