Startup.com

I have friends who either work for or own a Dotcom company. So many fail, but they keep going at it. For those who make it, life can be sweet. It use to be a world where everyone can make it until the NASDAC fell apart.

This film by former MTVers, is a slick and glossy look at a rise and fall of a Dotcom company. We follow two high school buddies (Kaleil and Tom) from their coming up with a name and idea for their site to their breakup and demise. The emotions are all there, from elation to despair. You are there for everything. Though the film has no narration you can still tell what is going on if you pay attention.

This is an interesting piece of life in the late 20th century. You'll think about these guys the next time you go cruising through the internet. If you see it, rent it.

This is one of the most compelling and heart-wrenching films of the new millennium. The real-life struggle of two men trying to capitalize on the "Internet Boom" shows how mistaken everyone was that the Internet was the premiere way to get rich quickly and live happily ever after. But aside from the expose that formulating and operating an Internet business is far less glamorous than potential dollar signs would have one to believe, "Startup.com" is a perfect example of how the lure of riches and the good life can leave behind friendships made along the way; greed demoralizes oneself for the sake of material ownership that may ultimately cease and desist anyway. Filled with many subtleties and slight flourishes of (in)humanity, and telling signs of deteriorating personal relationships on the road to obtaining power and capital, this film contains far more juicy, resonating-with-truth moments than one could find (or even believe) in fiction. Perhaps most importantly, one realizes that with every little company with a numerical representation that he sees in the trade market one day that then disappears the next, there are real people like Kaleil and Tom whose lives are at stake and whom are suffering from the harsh reality that in the "real world," the American dream does not always come to fruition. Final Grade: A

Actually, to correct the plot outline above this movie does NOT "trace the birth and success...of new media company govWorks.com." Rather, it douments the rise and fall of a company whose fortunes seem to accurately reflect the demise of 1000s of similar dotcom start-ups. I saw the video on tape and not in a theater and thought the lack of art and panache in the news-like cinema verite photography was disappointing, but the story does deliver. The relationship between the protagonists--then antagonists--who founded and ran govWorks.com makes for compelling viewing and substantial response even weeks after the story-telling. The docu relies on the screen-filling charisma and intelligence of Kaleil Tuzman, CEO of the start-up company guarantees to drive the narrative. His former roommate Jehane Noujaim produced, directed and shot the feature doc with veteran Chris Hegedus, but it would not have been possible w/out Noujaim's access to the primary subject, Tuzman.

Interestingly, feature stories and reviews in the NY media describe Tuzmnan as both Hindu and as a "Latino Jew." It's exactly the type of detail missing in a doc that does not rely on narration to fill in the blanks.

On the whole, a solid, respectable fairly fulfilling though uninsightful piece of journalism.

I think the greatest thing about this film is how it really shows the audience the future while the people in the film have no idea what is coming around the corner.

We get a real sense of what is to come early on when Tuzman comes back from a meeting trying to raise capital. He bitches about how he got ripped to shreds by one investor (you have no project experience etc... etc..). It's a very telling sign.

and it is amazing to watch how Tuzman was duplicated over and over again by several people who just threw money at a phenomenon without understanding it. It was an amazing thing to witness and Startup.Com captures it like nothing I have ever seen before.

Add in some dramatic moments, an office break in, a missing lawyer, a ruthless competitor, and a telling firing.. and startup.com is one documentary that will engage you.

Rating 8 out of 10

Those who are commenting on the mediocrity of the craftmanship of this movie are missing the point. The rise and fall of the dot-coms have become a meaningful part of American history and lore. Stock tickers, balance sheets and bankruptcy sales tell part of the story, but there's a difference between arriving at the scene of a train wreck and actually watching it happen.

The value of this movie is that, in spite of all of its flaws, you get to watch the train wreck knowing full well what's going to come, you can see why the principals didn't see the things that seem so obvious to us watching the film now, and you can see how their hubris, lack of technical understanding and lack of focus lead to their downfall.

I'm sure that it could been a better movie, but it's the only behind the scenes account we have of what must have happened hundreds of times all over the country. Like the Zapruder film and Hanlon & Naudet's account of 9/11, it's value comes from the fact that the cameras were there, catching history as it happened.

This movie should be required viewing for all B-School students, sort of like making student drivers watch Red Asphalt.