Courtesy of the National Paint, Varnish and Lacquer Association, this helpful short shows you how good housekeeping and fresh paint can protect you and your family from the worst of an atomi... Read allCourtesy of the National Paint, Varnish and Lacquer Association, this helpful short shows you how good housekeeping and fresh paint can protect you and your family from the worst of an atomic blast.Courtesy of the National Paint, Varnish and Lacquer Association, this helpful short shows you how good housekeeping and fresh paint can protect you and your family from the worst of an atomic blast.
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Alright, so this was not supposed to be funny but was a real film created by the government to help prepare people for nuclear war. We know now (2016) that nuclear war never happened, and seems less likely now that it ever will (keeping in mind that America is protected by two large oceans). This film in unintentionally funny, because who could really believe a clean house was less likely to be destroyed? That makes even less sense than "duck and cover".
It seems like the US govt. would have been a little more realistic in their messages to the public by telling them to kiss their asses goodbye if an atomic bomb was detonated in their town, rather than wasting money on a film telling them their property would be spared if it was clean and well maintained. Of course this from a government who would later develop the neutron bomb which preserves property but kills everyone more quickly.
Good for a few chuckles with horrible production values and (as mentioned by another reviewer) the same narrator (seemingly) as some other classic government propaganda films. Enjoy!
In retrospect this industrial film looks like a parody of itself -- will a semi-gloss or a latex best resist the end of the world and should I use a white undercoating? Or would wallpaper do a better job? Maybe one of the Morris prints which uses lots of green arsenic for the nursery. In the meantime, you'd better throw out those old newspapers because when they drop the Bomb next door, they will burst into flames and lower real estate values.
Yet, in many ways, B movies and industrial films provide us with the best view of contemporary thought from an era. For a major picture, you have many bright people laboring intensively to make every choice. For something like this, it's a matter of getting it today, not right, and so the casual, easy choice that reveals the habits of the era is the one taken.
So while you're busy laughing your head off at the stupidity of people more than half a century ago -- and trying hard not to think of what people will think about us in another half century -- consider this from a sociological viewpoint, if you would.
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- Quotes
[first lines]
Narrator: Five, four, three, two, one...
[atomic explosion]
Narrator: ... One American town looks like any other, when you see it from an airplane window. Trees line the quiet residential streets, and there's usually a highway running through to an industrial area where many-a town people work. But in every town, you'll find houses like this: run down, neglected. Trash and litter disfigure the house and yard. An eyesore, yes; and as you'll see, much more! A house that's neglected is the house that may be *doomed* in the atomic age.
- ConnectionsEdited into Panorama Ephemera (2004)