Release calendarTop 250 moviesMost popular moviesBrowse movies by genreTop box officeShowtimes & ticketsMovie newsIndia movie spotlight
    What's on TV & streamingTop 250 TV showsMost popular TV showsBrowse TV shows by genreTV news
    What to watchLatest trailersIMDb OriginalsIMDb PicksIMDb SpotlightFamily entertainment guideIMDb Podcasts
    OscarsEmmysToronto Int'l Film FestivalHispanic Heritage MonthIMDb Stars to WatchSTARmeter AwardsAwards CentralFestival CentralAll events
    Born todayMost popular celebsCelebrity news
    Help centerContributor zonePolls
For industry professionals
  • Language
  • Fully supported
  • English (United States)
    Partially supported
  • Français (Canada)
  • Français (France)
  • Deutsch (Deutschland)
  • हिंदी (भारत)
  • Italiano (Italia)
  • Português (Brasil)
  • Español (España)
  • Español (México)
Watchlist
Sign in
  • Fully supported
  • English (United States)
    Partially supported
  • Français (Canada)
  • Français (France)
  • Deutsch (Deutschland)
  • हिंदी (भारत)
  • Italiano (Italia)
  • Português (Brasil)
  • Español (España)
  • Español (México)
Use app
I Love Lucy
S3.E13
All episodesAll
  • Cast & crew
  • User reviews
  • Trivia
IMDbPro

The Million Dollar Idea

  • Episode aired Jan 11, 1954
  • TV-Y
  • 30m
IMDb RATING
8.5/10
417
YOUR RATING
William Frawley and Vivian Vance in I Love Lucy (1951)
Comedy

Lucy and Ethel go into business making salad dressing based on Lucy's Aunt Martha's recipe. Their advertising on a local TV show looks like a success, but when Ricky finds that they're losin... Read allLucy and Ethel go into business making salad dressing based on Lucy's Aunt Martha's recipe. Their advertising on a local TV show looks like a success, but when Ricky finds that they're losing money on each jar, the girls have to find a way to get their customers to cancel their o... Read allLucy and Ethel go into business making salad dressing based on Lucy's Aunt Martha's recipe. Their advertising on a local TV show looks like a success, but when Ricky finds that they're losing money on each jar, the girls have to find a way to get their customers to cancel their orders.

  • Director
    • William Asher
  • Writers
    • Jess Oppenheimer
    • Madelyn Davis
    • Bob Carroll Jr.
  • Stars
    • Lucille Ball
    • Desi Arnaz
    • Vivian Vance
  • See production info at IMDbPro
  • IMDb RATING
    8.5/10
    417
    YOUR RATING
    • Director
      • William Asher
    • Writers
      • Jess Oppenheimer
      • Madelyn Davis
      • Bob Carroll Jr.
    • Stars
      • Lucille Ball
      • Desi Arnaz
      • Vivian Vance
    • 3User reviews
  • See production info at IMDbPro
  • See production info at IMDbPro
  • Photos1

    View Poster

    Top cast5

    Edit
    Lucille Ball
    Lucille Ball
    • Lucy Ricardo
    Desi Arnaz
    Desi Arnaz
    • Ricky Ricardo
    Vivian Vance
    Vivian Vance
    • Ethel Mertz
    William Frawley
    William Frawley
    • Fred Mertz
    Frank Nelson
    Frank Nelson
    • Dickie Davis
    • Director
      • William Asher
    • Writers
      • Jess Oppenheimer
      • Madelyn Davis
      • Bob Carroll Jr.
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews3

    8.5417
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10

    Featured reviews

    8angelahptrio

    Cancel! Cancel! And do it now!

    Such a gem episode I imitate Lucy as a rug get housewife. Ethel and Lucy making the salad with unions and crying, funny. Ricky starts to cry when he's figuring out their profits. It's one of the classics.
    9gasket360

    Salad Dressing Dilemma

    After finding a recipe as given by Rick Nineg taken from the I Love Lucy cookbook I tried making AMOFSD. First of all, both in colorized and B&W, the salad dressing is a dead ringer for Miracle Whip. The consistency that is poured from the bottle into the bowl is more liquid than MW. Lucy's comment that "it's a mighty pretty color" could hardly describe the color seen gushing from the container.

    And...the point is? Based upon the recipe from the I Love Lucy Cookbook, Aunt Martha's Old Fashioned Salad Dressing is a "boiled dressing." Although a foodie, I had no idea that a salad dressing could be boiled. Well, come to find out the base is fundamentally a simple syrup which by its very nature requires bringing the 1 cup of water and 7/8 cup of sugar up to 230 degrees. Then into the syrup goes a few herbs and spices by which the syrup is "flavored." It sits for a while on very low heat then the syrup is cooled enough to be strained leaving a flavored base without leaving a lumpy texture. The final step is adding catsup and vegetable oil in a very small stream using a handheld mixer with a wire whip attachment (one could use a blender on lowest speed possible). The result is an indescribably rich and beautiful color akin to burnt sienna. Then into the fridge.

    There are several things about the recipe as originally given in which a lot of steps are left out, requiring a "cooking sense". The first couple of times making this I was in the "huh?" reaction. I finally put all of the steps in for those with less than stellar kitchen skills and to serve as a reminder each time I make it.

    Even so, there are a lot of variables and every batch comes out slightly different--still the same character fundamentally. The sizes and types of onions varies and one has to consider the sizes of onions in the 1950s. And while the recipe calls for ketchup, I use my own homemade catsup and that also makes a big difference. BUT WITHOUT FAIL, UNCOACHED COMMENTS FROM MY GUESTS: "THIS IS THE BEST SALAD DRESSING I'VE EVER TASTED." And it's true. There is nothing in a bottle that comes even remotely close. As well, you know all the ingredients rather than all of the stabilizers and flavor enhancers that commercial dressing manufacturers use to lengthen shelf life and allow for year-round viability of their product.

    THIS SALAD DRESSING IS AN ABSOLUTE KEEPER AND THE OOHs AND AHHs FROM YOUR GUESTS IS THE PAYOFF OF SUCCESS FOR THIS COMPLETELY UNIQUE DRESSING.

    Related interests

    Will Ferrell in Anchorman: The Legend of Ron Burgundy (2004)
    Comedy

    Storyline

    Edit

    Did you know

    Edit
    • Trivia
      The Ricardos' telephone number in this episode changes to CIrcle 7-2099. The number changes due to New York Telephone advising the show's producers of telephone numbers that are not in use.
    • Goofs
      At the end when Lucy and Ethel have their shopping carts loaded up with salad dressing they forgot one thing, the stairs! It would be incredibly difficult, if not impossible, to get the loaded up shopping carts down the stairs of their apartment building, especially while wearing roller skates.
    • Quotes

      Lucy Ricardo: [disguised as Lucille McGillicuddy, trying to stop the TV audience about buying the salad dressing] What's Aunt Martha trying to do, poison me?

    • Connections
      References I Love Lucy: The Girls Go Into Business (1953)
    • Soundtracks
      Theme From 'I Love Lucy' (Instrumental)
      Written by Eliot Daniel

      Performed by Wilbur Hatch and the Desi Arnaz Orchestra

    Top picks

    Sign in to rate and Watchlist for personalized recommendations
    Sign in

    Details

    Edit
    • Release date
      • January 11, 1954 (United States)
    • Country of origin
      • United States
    • Language
      • English
    • Filming locations
      • Stage 9, Motion Picture Center Studios - 846 N. Cahuenga Blvd., Hollywood, Los Angeles, California, USA(Seasons 3 - 6)
    • Production company
      • Desilu Productions
    • See more company credits at IMDbPro

    Tech specs

    Edit
    • Runtime
      • 30m
    • Color
      • Black and White
    • Sound mix
      • Mono
    • Aspect ratio
      • 1.33 : 1

    Contribute to this page

    Suggest an edit or add missing content
    • Learn more about contributing
    Edit page

    More to explore

    Recently viewed

    Please enable browser cookies to use this feature. Learn more.
    Get the IMDb App
    Sign in for more accessSign in for more access
    Follow IMDb on social
    Get the IMDb App
    For Android and iOS
    Get the IMDb App
    • Help
    • Site Index
    • IMDbPro
    • Box Office Mojo
    • License IMDb Data
    • Press Room
    • Advertising
    • Jobs
    • Conditions of Use
    • Privacy Policy
    • Your Ads Privacy Choices
    IMDb, an Amazon company

    © 1990-2025 by IMDb.com, Inc.