Whitney gets a once in lifetime chance to show her line at New York Fashion Week, but only has a week to pull the whole thing off. Joe Zee settles the dispute between Erin and Olivia.
Whitney has no time to rest after her first big fashion show, when Kelly pushes her to market her line. Olivia refuses to support Whitney's line at ELLE Magazine, but Erin goes over her head to Joe Zee.
Whitney and Olivia go head-to-head after Olivia decides to interview her friend for ELLE, instead of covering Whitney's line. Roxy goes out with Zach, and realizes their relationship may become more than just professional.
Olivia and Erin have very different ideas of how to dress Fergie for an ELLE cover shoot, leaving Joe Zee in the middle. A French photographer shows an interest in Whitney.
Whitney doesn't follow Kelly's advice and brings Roxy along to a Glamour magazine shoot, and it almost ends in disaster. Erin and Olivia compete to be featured in New York's biggest gossip column.
Forced to work with Olivia, Erin invites Whitney & Roxy to a Guess event. Joe offers to help Whit. Olivia tries to sabotage Whitney's opportunity but blows her own interview and gets a scolding from Joe. Erin decides to get rid of Olivia.
Olivia's flubs during Fashion Week leave an opening that Erin quickly tries to fill with a new fashion reporter. Roxy impresses Kelly by helping to produce a huge fashion show. Whitney fights for a spot in an emerging designer show in Miami.
Whitney and Roxy fly to Miami to put on a fashion show for Whitney's clothing line, for the first time without Kelly's help. Olivia fights for her job by scoring an interview with Zac Posen.
Whitney presents her line with Roxy at the Fashion Coterie 2010 and gets some buyers. Olivia uses Louise's idea in Ke$ha's photo-shoot and claims it as her own, but Erin sees through her lies. The cold war between them heats up.
Olivia gets a chance to shine when she is tasked to find one additional designer for Robbie's appearance in Martha Stewart's show. Roxy gets to try to get Lights to wear a Whitney Eve outfit to a concert.
After her fight with Whitney, Roxy decides to move out. Erin runs into Whitney and offers to take some Whitney Eve outfits to Ashley Greene's photoshoot and elle.com interview, and again Olivia tries to sabotage Whitney's opportunity.
Olivia goes to Elle Japan, so Erin brings in Louise as the substitute face of elle.com. She suggests to Joe that he hire Louise permanently. Whitney's attempt to further her career has unexpected, severe consequences.
