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Mad Men
S4.E13
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Tomorrowland

  • Episode aired Oct 17, 2010
  • TV-14
  • 48m
IMDb RATING
9.0/10
3.3K
YOUR RATING
Jon Hamm in Mad Men (2007)
Drama

Don takes the kids to California and comes back with a surprise announcement. Meanwhile, Betty fires the kids' nanny before they move out of the old house over one questionable incident, and... Read allDon takes the kids to California and comes back with a surprise announcement. Meanwhile, Betty fires the kids' nanny before they move out of the old house over one questionable incident, and Peggy gets a shot at a new account.Don takes the kids to California and comes back with a surprise announcement. Meanwhile, Betty fires the kids' nanny before they move out of the old house over one questionable incident, and Peggy gets a shot at a new account.

  • Director
    • Matthew Weiner
  • Writers
    • Jonathan Igla
    • Matthew Weiner
    • Brett Johnson
  • Stars
    • Jon Hamm
    • Elisabeth Moss
    • Vincent Kartheiser
  • See production info at IMDbPro
  • IMDb RATING
    9.0/10
    3.3K
    YOUR RATING
    • Director
      • Matthew Weiner
    • Writers
      • Jonathan Igla
      • Matthew Weiner
      • Brett Johnson
    • Stars
      • Jon Hamm
      • Elisabeth Moss
      • Vincent Kartheiser
    • 8User reviews
    • 9Critic reviews
  • See production info at IMDbPro
  • See production info at IMDbPro
  • Photos20

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    Top Cast31

    Edit
    Jon Hamm
    Jon Hamm
    • Don Draper
    Elisabeth Moss
    Elisabeth Moss
    • Peggy Olson
    Vincent Kartheiser
    Vincent Kartheiser
    • Pete Campbell
    January Jones
    January Jones
    • Betty Francis
    Christina Hendricks
    Christina Hendricks
    • Joan Harris
    Jared Harris
    Jared Harris
    • Lane Pryce
    Aaron Staton
    Aaron Staton
    • Ken Cosgrove
    Rich Sommer
    Rich Sommer
    • Harry Crane
    Kiernan Shipka
    Kiernan Shipka
    • Sally Draper
    Robert Morse
    Robert Morse
    • Bertram Cooper
    • (credit only)
    John Slattery
    John Slattery
    • Roger Sterling
    Christopher Stanley
    Christopher Stanley
    • Henry Francis
    Deborah Lacey
    Deborah Lacey
    • Carla
    Sam Page
    Sam Page
    • Greg Harris
    Lawrence Pressman
    Lawrence Pressman
    • Henry Sloan
    Jessica Paré
    Jessica Paré
    • Megan Calvet
    Cara Buono
    Cara Buono
    • Faye Miller
    Zosia Mamet
    Zosia Mamet
    • Joyce Ramsay
    • Director
      • Matthew Weiner
    • Writers
      • Jonathan Igla
      • Matthew Weiner
      • Brett Johnson
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews8

    9.03.2K
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    Featured reviews

    7TheFearmakers

    Slowburn Anti-Finale Finale

    The scenes with Megan right after the proposal back at the office from the Disneyland trip... it's eerie, like in a horror movie when an innocent girl walks into a house she doesn't know is haunted, and that will eventually kill her... well, not literally, but...

    Good episode, and personally I think Megan is a good choice for the next wife... she has the innocence and vulnerability down, and what's weird is she's a dead-ringer for a character who went nowhere, that being Roger's own trophy wife... god, I even forget her name... Jane, that's it...

    The best scene takes place between Peggy and Joan, finally bonding and sharing a moment after all these seasons, and jealous about the secretary that married the boss, very realistic...

    Betty goes through changes that makes fans hate her like they hated Skylar from Breaking Bad, but I totally am behind her for doing anything possible to keep Sally away from the bad-acting freak-boy, Glen, who simply stops time whenever he's on screen... almost ruins the show...

    Anyhow, a great season, this one, but I still think the first was the best.
    Red_Identity

    The Destruction of Morality

    Whenever one is about to watch the season finale of Mad Men, one cannot even begin to predict what is going to happen. Mad Men is such a one-way show that every episode is completely unpredictable, and this season especially has shown that. Tomorrowland was another excellent end to another great season.

    Over the course of the season, we have been forced to really watch and understand these characters and their flaws, and this episode particularly wanted us to do that with the Don and Betty. Betty has become unlikeable and cold-hearted over the series, and this season especially enforced that. The reasons were because of her disturbed relationship with her own mother, and because of the events that Don put her through. Again here, Betty shows us just how evil she can truly be, but it also shows us just how sullen she is. She is unhappy, and her husband is too. She wonders if she will be left again, or cheated on, and for now this is where she is. We will have to wait until we see where she is and in what progress she has made in the next season.

    Don Draper. The show's lead, and while he is certainly more charming with his kids than Betty is, his root flaw is the fact that he cannot keep himself away from women. He has had at least one affair in each season, and again in this episode he sees himself 'falling' for his secretary, despite having a girlfriend back home. The reason? Because he is in another city, he feels the love and passion and... well, not much. One would like to be as happy as Don is right now with his fiancée, but how can we? We say to ourselves 'Maybe this IS Don's true love, just maybe', yet we know underneath that he is doing what he does best. His girlfriend back home said it best, Faye, 'You only like the beginning of things'. She got this one spot on. Pity too, since I really liked Faye, and along with being a well rounded character, she also accepted Don's most personal secret. We can hope for the best in Don, but despite having high hopes earlier in the season that he was finally going to realize his past mistakes, it is so heartbreaking to see him once again step into his own trap. The sad thing is, he also knows it. In a scene with him and his new love, he says that while sometimes people try to change, it is not enough. That line right there pretty much sums up the whole season.

    The great thing about the episode is that while Don and Megan may be as happy as can be, others know best, particularly Joan and Peggy. In a great scene in Joan's office, both talk about how pointless their engagement is, and it roots back to how both of their jobs will be affected, which points back to another point of the season. Throughout the season, we have seen how Peggy is successfully breaking herself out from the majority of women in jobs like these, and how Joan is much more old-fashioned in her approach. Whereas Joan tries to be successful in her persona life, Peggy has focused primarily on her business life, which comes back to her problem here. She is now worried about how this new relationship will cause Megan's job to be elevated, and how she might be decreased in importance, which in turn is when Joan tells her that's why she finds other things to be happy about. Who knows, in this case maybe Joan is right.

    Overall, there are many wonderful things in this episode, and it already seems like I am missing Mad Men. The continuing wheel in Don's life also seems to never stop, and one can wonder when will the wheel finally come to a stop.
    9fernandoschiavi

    A brilliant, cynical end to the season that invites the viewer to reflect on their own tendencies to seek "fresh starts" instead of authentic resolutions

    "Tomorrowland," the season four finale of Mad Men, written and directed by series creator Matthew Weiner, is a polarizing masterpiece that subverts four years of character development in a single, impulsive stroke of narrative lightning. The episode serves as a profound meditation on the American obsession with the "fresh start" and the seductive danger of choosing a convenient fantasy over a difficult reality. Following the professional "hail mary" of the anti-tobacco letter in the previous episode, Don Draper finds himself in a state of existential exhaustion. A business trip to California with his children and his secretary, Megan Calvet, intended to secure the Sunkist account, instead becomes the staging ground for a life-altering personal pivot. Weiner masterfully utilizes the contrast between the cold, frantic energy of New York and the sprawling, sun-drenched optimism of Disneyland's Tomorrowland to frame Don's sudden proposal to Megan. This act is not merely a romantic gesture but a desperate corporate rebranding of his soul, an attempt to bypass the arduous emotional work he began in "The Suitcase" by simply "buying" a new, untainted identity in the form of a younger, more adaptable partner.

    The episode's middle act in California functions as a cinematic homage to the mid-century "road movie," utilizing the bright, saturated palette of 1965 Technicolor to emphasize the allure of the West. In California, Don is physically and psychologically removed from the suffocating history of the East Coast. The "Tomorrowland" of the title is a literal location within Disneyland, but figuratively, it represents the futurist promise of the 1960s-the belief that technology and a positive attitude can erase the scars of the past. Megan Calvet is presented as the perfect catalyst for this transformation; she is patient, maternal with the children, and seemingly untainted by the "Dick Whitman" secrets that define Don's relationship with Betty or Faye Miller. However, the direction subtly critiques this bliss. Weiner uses wide, sweeping shots of the California landscape to suggest an emptiness that mirrors Don's own internal void. His decision to propose to Megan after she successfully manages a spilled milkshake is a devastating commentary on Don's commodification of intimacy, showing that he values a partner primarily for their ability to maintain the "account" of his domestic life without friction.

    The most significant negative space in the episode is occupied by Dr. Faye Miller, the professional, intellectually rigorous woman who actually knew the truth about Don's identity and challenged him to grow. Her unceremonious dismissal-over the phone, no less-is one of the most brutal moments in the series and serves as a sharp critique of Don's cowardice. Faye represents the "hard road" of authenticity, while Megan represents the "easy road" of a fresh facade. By choosing Megan, Don is effectively firing the only person who could help him integrate his fractured selves. This storyline engages with Feminist Film Theory, particularly the way male protagonists often discard "difficult" women who demand equality in favor of "compliant" women who facilitate their narcissism. Faye's parting shot-"I hope she knows you only like the beginnings of things"-is the episode's thematic anchor, a prophetic warning that Don's "Tomorrowland" is just another temporary campaign designed to distract from his inability to sustain a middle or an end.

    While Don is upending his personal life, the agency of Sterling Cooper Draper Pryce (SCDP) is undergoing its own desperate metamorphosis. The Sunkist pitch in California is successful, but it is overshadowed by the looming threat of bankruptcy and the partners' realization that they are no longer the industry's darlings. The episode portrays the agency as a survivor of corporate trauma, trying to find its footing in a world that has moved past the "gentlemanly" era of the 1950s. The scenes back in New York, particularly the interaction between Peggy Olson and Joan Harris, provide a necessary groundedness to the California fantasy. Peggy's professional triumph in landing the Topaz account is treated with indifference by the partners, who are far more interested in Don's engagement news. This juxtaposition highlights the persistent gender bias of the era, where a woman's professional genius is consistently devalued in favor of a man's domestic spectacle. The "Tomorrowland" SCDP is building is one where the internal politics are just as regressive as the old world they supposedly dismantled.

    Technically, "Tomorrowland" is one of the most polished episodes of the series. Matthew Weiner's direction is patient and deliberate, utilizing long takes that allow the emotional weight of Don's decision to settle over the audience like a heavy fog. The cinematography by Chris Manley brilliantly differentiates the two coasts: New York is rendered in sharp, vertical lines and cool, fluorescent tones, while California is all horizontal expanses and golden, warm light. This visual language reinforces the theme of geographical cure, the mistaken belief that moving through space can resolve internal conflict. The sound design is equally crucial; the frantic, overlapping chatter of the New York office is replaced by the eerie, synthesized "futurist" music of Disneyland, which feels both hopeful and artificial. The editing during the proposal scene is intentionally slow, forcing the viewer to confront the impulsive, almost manic nature of Don's commitment, making the audience feel the same unease that Peggy and Joan express in the episode's closing moments.

    Contextually, the episode captures the exact moment when the post-war nuclear family ideal was beginning to collapse under the weight of the 1960s' nascent individualism. Don's engagement is a desperate attempt to reconstruct a 1950s household in a 1965 world that is already moving toward communalism, civil rights, and radical self-expression. The episode references the Kennedy assassination's lingering shadow and the brewing unrest in the streets, suggesting that Don is building a fortress of domesticity to protect himself from a cultural revolution he doesn't understand. His choice of Megan-a French-Canadian "outsider"-is a nod to the era's growing globalization, yet he uses her to reinforce the most traditional American structures. The episode functions as a sophisticated critique of American nostalgia, showing how the "Future", we imagine is often just a repackaged version of the past we are too afraid to let go of, a cycle of repetition that Mad Men so effectively deconstructs.

    "Tomorrowland" concludes with a haunting image of Don and Megan in bed, framed by the cold reality of their New York apartment, while the song "I Got You Babe" by Sonny & Cher plays-a tune that suggests domestic bliss but would soon become a cultural cliché of the mid-sixties. The creators' ultimate synthesis is that Don Draper is an addict of the "New," incapable of navigating the complexity of a sustained identity. The proposal is his ultimate creative pitch, a way to sell himself a future that doesn't exist. The concluding idea is that the "Tomorrowland" we seek is often a mirage designed to hide the wreckage of our todays, and that true change requires the courage to sit in the darkness of who we are, rather than constantly reaching for the light of who we wish to be seen as. It is a brilliant, cynical end to the season that invites the viewer to reflect on their own tendencies to seek "fresh starts" instead of authentic resolutions.
    bob the moo

    Season 4: Another very strong and enjoyable season

    A few episodes into this season I had to wonder to myself why I had taken so long to get around to watching it. It had been on the BBC months prior and had sat waiting for me to watch my recordings but yet I always found a different show to watch when it came time to pick one. I don't know if it is season 1's impressions lingering in my mind but the show was in my head as dry, a little slow and perhaps a bit stiff – this was the feeling I had even though the previous two seasons have been nothing of the sort. Anyway, when I eventually did start the show it took almost no time for this lingering doubt to be dispelled and to be replaced by a season that is yet again engaging, interesting, character-driven, comedic and entertaining.

    We pick up some time after the end of the third season and the new company, although still in infancy, is in proper offices, mostly off the back of the Lucky Strike business. Don's marriage has long been dissolved and while his focus is on getting business good, his personal life is full of messy interactions, frustrations and poor judgement. The decision to skip forward a year (give or take) is a good one as I had worried that the fourth season would be focused on the business as they struggled to get off the ground, the skip forward means that the firm is still a focal point but it is not so overpowering that it pushes out other aspects. As with the third season the show does a really good job of spreading out the plots to have lots going on with the other characters – and not just lots going on, but lots going on that is of interest and value. I never really felt that there were threads where I was longing for it to move back to the characters I prefer, everything seemed to work pretty much as well as everything else.

    Of course Don is still the lead character and he is really well written – all at once sharp, desirable and professional while also demonstrating terrible judgement, nagging demons and frankly a real inability to build a relationship that goes beyond the "new" stage. He is fascinating this season and he has grown on me as a character very much over the last few seasons. He is not alone though and indeed almost everyone has more meat on them in terms of character and, in some cases, plot threads. This also helps the show develop a sense of time and place – I'm not old enough (or American enough) to say whether it is accurate or not but everyone seems to say it is, but where real or not, it works for me because the show gives you a feeling of time/place but without ramming it down your throat. Likewise this fourth season is for me the one that handles cultural change the best because it doesn't wear it on its sleeve but rather shows it through its characters. OK we have people and places and events that are part of times changing but they are no more important than behaviour and interactions that say the same (eg the final exchange between Joan and Peggy).

    The cast respond well to the material and are yet again excellent throughout. Hamm leads well but support is just as good from Moss, Kartheiser, Jones and others. The one thing I struggled with a little was the reintroduction of Staton to the cast; I had no problem with his performance but having his work in LA Noire so fresh in my mind I did find that I was constantly waiting for him to suddenly and erratically shout and threaten during normal conversation! As always the design is great – from sets to costumes it is a retro-design head's dream come true.

    Overall I may have come to this season with an unjustified reluctance but the season quickly puts me right on that, delivering an engaging and entertaining show that mixes social change with personal plots and comedy with drama. Very well done and very much worth watching. Unfortunately this is the last season that will be available in the UK without subscribing to Sky to get access to the new channel they created.
    10zkonedog

    Season Four (8.5/10 stars): The First Steps Towards True Greatness

    Though the first three seasons of Mad Men are largely beloved, I hold a little bit different of an opinion. Though incredibly well-made and as good of period pieces as one will ever find, those campaigns are "solid but not spectacular" for me--mainly because of the intense character (over any plot) focus and a tendency towards Sterling-Cooper naval-gazing. In this fourth season, however, is where I feel the series starts making a push towards "great".

    Trying to quickly summarize any Mad Men season--with all its various tangents--is an exercise in futility, but I felt the overriding theme in S4 was a breaking away from usual behavior patterns and showing how these characters act "when the chips are down". A few examples...

    -Don (Jon Hamm) finally being single and free to sow his wild oats--yet now without the alluring "married man" appeal. This is true whether pursuing the sophisticated psychologist Dr. Faye Miller (Cara Buono), back-in-town old fling Midge (Rosmarie DeWitt), or new secretary Megan (Jessica Pare). Plus, he misses the family lifestyle--at least its image--a bit more than potentially realized.

    -Betty (January Jones) is free from Don and with Henry Francis (Christopher Stanley)--yet her behavior towards her children is reprehensible and she's no better with the new beau than the old one. Her petulant true colors show through without Don's masculine identity pulling her in line.

    -Peggy (Elisabeth Moss), usually the straight-down-the-middle hard worker, has her eyes opened by a confrontation with Don and begins entering the 1960s counter-culture scene--including a lesbian friendship and a new boyfriend.

    -Roger (John Slattery), the usually-lovable cad, now wears his prejudices on his sleeve and struggles with relevancy issues as the company moves away from him. His tremendous misstep towards season's end sets in motion the slate's endgame.

    This is of course all framed in the building of the new Sterling-Cooper-Draper-Pryce company from the S3 finale. Most of the individual plot lines focus on how the new firm can grow business without looking desperate and stay afloat without the traditional backings of the old Sterling-Cooper.

    But perhaps the biggest reason for my upward appraisal? A branching-out from the ad business offices, dinners, and drinks. This is the season in which Sally (Kieran Shipka) becomes as key a player as anyone in this series. I believe this to be a much-needed aspect to include in the show, as it is essential a series where it is hard to truly root for anyone. But an innocent child? That opens up entirely new emotional doors.

    Even aside from Don's family, other plots take us outside the office more than ever: Pete (Vincent Kartheiser) and Trudy's (Alison Brie) baby arrives, Joan (Christina Hendricks) has a very personal situation to deal with, and Lane (Jared Harris) struggles to adapt to full-time American life with his family languishing back in the U. K. While the ad business of it all is still of course the primary focus, these excursions are nice respites from the smoke-filled rooms.

    All told, this is pretty clearly my favorite Mad Men season thus far, even if not quite to elite levels yet (still a few too many drawn-out 7-star episodes). But installments like The Suitcase, The Beautiful Girls, Blowing Smoke, and the incredible finale Tomorrowland are amongst the best the series has to offer.

    Related interests

    Naomie Harris, Mahershala Ali, Janelle Monáe, André Holland, Herman Caheej McGloun, Edson Jean, Alex R. Hibbert, and Tanisha Cidel in Moonlight (2016)
    Drama

    Storyline

    Edit

    Did you know

    Edit
    • Trivia
      This episode takes place in October 1965.
    • Goofs
      When Don announces his engagement he says it has been a long time secret romance, but the truth is he had a romance with Dr. Miller until his sexual fling in California where he proposed. There was no long secret romance, the engagement was spur of the moment.
    • Quotes

      Joan Harris: Whatever could be on your mind?

      Peggy Olson: Can you believe it?

      Joan Harris: Happens all the time. They're all just between marriages, you know that. He'll probably make her a copywriter. He's not going to wanna be married to his secretary.

      Peggy Olson: Really? Is that what he meant? "She admires you." Jesus.

      Joan Harris: That's the way it works for some.

      Peggy Olson: You know, I just saved this company. I signed the first new business since Lucky Strike left. But it's not as important as getting married. Again.

      Joan Harris: Well, I was just made Director of Agency Operations. A title, no money of course. And if they poured champagne it must have been while I was pushing the mail cart.

      Peggy Olson: A pretty face comes along and everything goes out the window.

      Joan Harris: Well, I learned a long time ago to not get all my satisfaction from this job.

      Peggy Olson: That's bullshit.

      [They both laugh]

    • Connections
      Referenced in Special Collector's Edition: Matilda (2011)
    • Soundtracks
      Hot Dog, Here He Comes
      (uncredited)

      Written by Alonzo B. Willie and Nick Stokes

      Performed by The Tri-Lites

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    Details

    Edit
    • Release date
      • October 17, 2010 (United States)
    • Country of origin
      • United States
    • Official sites
      • Official Facebook
      • Official site
    • Languages
      • English
      • French
    • Filming locations
      • Johnie's Broiler - 7447 Firestone Blvd., Downey, California, USA(Southern California restaurant scene with Don, Megan, and his kids.)
    • Production companies
      • Lionsgate Television
      • Weiner Bros.
      • American Movie Classics (AMC)
    • See more company credits at IMDbPro

    Tech specs

    Edit
    • Runtime
      • 48m
    • Color
      • Color
    • Sound mix
      • Dolby Digital
    • Aspect ratio
      • 1.78 : 1
      • 16:9 HD

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