Elevated
health supplement brand
Elevated is a health supplement brand focused on modern wellness consumers seeking trusted, science-backed health solutions. Developed by MarkaWorks, the brand bridges science and lifestyle through a visual and verbal system that feels clean, confident, and human.
Research & Strategy
The process began with an in-depth market and audience study focusing on modern wellness consumers seeking trusted, science-backed health solutions. Most competitors leaned toward sterile, overly clinical aesthetics that lacked emotional connection.Elevated’s strategy centered on bridging science and lifestyle creating a visual and verbal system that felt clean, confident, and human.
Three strategic pillars guided the brand’s foundation:
Clinical & Trustworthy – inspired by pharmaceutical precision but softened through approachable design.
Balanced & Energizing – merging vitality and calm through controlled color gradients and minimal structure.
Scalable & Modern – ensuring a unified brand presence across packaging, print, and digital platforms.
Visual Identity
The custom logotype expresses balance and flow through geometric precision and rounded forms. The lowercase typography reinforces calm confidence, while the “e” monogram creates a distinct, memorable icon.The color palette blends grounded greens and soft neutrals symbolizing growth, clarity, and trust evoking both a clinical and rejuvenating feel.Photography and compositions emphasize natural light, smooth textures, and transparency, aligning with the brand’s ethos of honesty and clarity.
Packaging Design
Packaging was designed to express purity, trust, and high-end accessibility. Minimal labeling systems, subtle metallic caps, and layered transparency create a sense of clinical elegance. Each vial and supplement form integrates seamlessly with the brand’s visual system, ensuring consistency and recognition across product categories.
Digital Presence
Elevated’s digital ecosystem translates its identity into an intuitive, confident online experience. The website and e-commerce flow highlight trust signals, product education, and personalized wellness journeys.UI elements use green gradients, structured spacing, and fluid animations to reflect clarity, vitality, and innovation. The tone of voice across all digital touchpoints is informative yet reassuring speaking to users as partners in their health progress.
What our clients say
“High quality work”
Our experience with MarkaWorks has been excellent. From the start, their team guided us through every step with the right mix of creativity and professionalism. What stood out most was their genuine care for our success and the attention to detail they brought to every stage. They didn’t just deliver high-quality work; they elevated our brand and helped us stand out in our industry.