Snax
protein bar brand
SNAX is a protein bar brand designed to redefine the fitness snack category. Developed by MarkaWorks, the brand breaks away from cliché aesthetics through bold geometry, vibrant energy, and a modular visual system that bridges performance and design precision.
Research & Strategy
The strategy for SNAX began with a clear mission: redefine the protein bar category by breaking away from the cliché “fitness snack” aesthetic. Market analysis revealed that most competitors relied on dark, hyper-masculine visuals or generic “healthy” looks that failed to connect emotionally with active, design-aware consumers. SNAX was designed to speak to a new generation – people who value style, energy, and functionality in equal measure.
Three strategic pillars guided the development:
Bold & Minimal – a confident design language built on strong geometry and whitespace.
Energetic & Playful – a modular color system reflecting flavor, movement, and personality.
Tech-Inspired & Scalable – ensuring seamless translation from packaging to digital environments.
Visual Identity
The SNAX wordmark was custom-drawn to express both motion and structure, combining sharp industrial forms with soft curves. The extended “X” element became the brand’s core symbol – a visual metaphor for balance, energy, and expansion. The color palette was developed as a modular grid of flavors, using vibrant tones contrasted with sterile neutrals to create visual freshness. Each variant stands on its own while maintaining harmony across the system. Typography embraces a bold, technical monospaced style, emphasizing clarity and rhythm – bridging the gap between performance and design precision.
Packaging Design
Packaging for SNAX was designed to feel bold, modular, and instantly shelf-commanding. Each flavor uses a dedicated color block combined with sharp typography and geometric patterns. The extended “X” monogram anchors every design, while matte finishes and foil accents add tactile premium feel. The system is structured for expansion – allowing for endless flavor variants without losing brand recognition or design coherence.
Digital Presence
The digital and social experience translates SNAX’s modular world into motion. The website emphasizes grid-based navigation, crisp typography, and layered animations that mimic packaging geometry. Social media templates adopt a vibrant, rhythmic structure – using repetition, color, and movement to create visual memorability across every post and story.