Umri

Research & Strategy

The process started with a market and audience study focused on health-conscious women seeking natural alternatives to synthetic supplements. Most competitors communicated with overly clinical or generic visuals, missing emotional connection. Umri’s strategy centered around warmth, softness, and renewal — positioning the brand as both trustworthy and uplifting.

Three strategic pillars guided the process:

Natural & Premium — celebrating ingredients with a refined visual system.

Feminine & Confident — embracing modern womanhood through calm strength.

Balanced & Scalable — ensuring the identity works seamlessly across packaging, print, and digital environments.

Visual Identity

The logotype was custom-drawn to express movement and care, with gentle curves symbolizing the rhythm of life. The color palette draws from fruit pigments — pomegranate, peach, jasmine, and clover — blending energy and serenity. Typography and composition follow a clean, timeless structure that balances sophistication with approachability.

Packaging Design

Packaging was developed to communicate both purity and indulgence. Each flavor has a distinct hue while maintaining a unified layout system. Metallic accents, minimal labeling, and clear hierarchy enhance shelf presence. Photography direction focused on natural light, texture, and tactile freshness, aligning with the brand’s sensory tone.

Digital Presence

The e-commerce and web experience translate Umri’s elegance into digital form. The interface highlights clarity, organic motion, and storytelling — allowing users to explore each flavor visually and emotionally. The result is a seamless connection between physical packaging and digital experience.

Outcome

Umri’s brand system merges emotional warmth with contemporary aesthetics. It redefines how wellness brands can look — sophisticated, grounded in nature, and designed to celebrate life in all its stages.