Marvel Comics, The American Cancer Society and the Story So Nice, They Told it Twice!

Actually, it wasn't a "nice" tale, but we wanted an alliterative title...

In 1982, Marvel and the American Cancer Society co-produced a giveaway comic against under-21 smoking starring Spider-Man, Storm of The X-Men and Luke Cage: Power Man vs the villain called...SmokeScreen!
In 1998, they reprinted the comic, but the response from medical offices was poor, with kids not interested in the "old-fashioned" artwork!
So it was decided to keep the script (almost verbatim) and redraw it, start to finish!

Here are both versions for you to "compare and contrast"!

Part 1

Part 2

Part 1

Part 2

Which do you prefer?

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IRON MAN AND THE HABIT HEROES "City Under Siege!" Conclusion

We Have Already Seen...

...when faced with an imminent alien threat against the city, Tony Stark finds he can't summon the energy to battle it!

But it's not due to a defect in his Iron Man armor!

It's what he's fueling his body with!

The Habit Heroes advise him about healthier food choices and...

Well, unlike the Captain America/Asthma Monster comic, there was never a sequel!

The rest of the comic features a couple of game pages as well as these full-page splash panels featuring the Habit Heroes and their adult supervisor.

I suspect they were also provided to medical offices as 11x17" (or larger) posters!

Next Week: DC's Medical Tie-In Comics are Coming!

IRON MAN AND THE HABIT HEROES "City Under Siege!" Part 1

Who Are the "Habit Heroes"...

...and what is Tony Stark/The Invincible Iron Man's connection to them?
This never-reprinted giveaway from Marvel and Anthem Blue Cross/Blue Shield has the answer!

To Be Concluded Next Friday!

Various comic publishers have licensed their characters to organizations and corporations for health-related causes!

Our recent multi-post focus on a Marvel comic revealing Steve Rogers/Captain America had asthma as a kid was one such example!
Other comics covered diseases like cancer, the amazing contributions to public safety by nurses and EMTs during the Covid epidemic, and health-related situations like teen pregnancy and smoking!

You'll be seeing more of them in the future.

CAPTAIN AMERICA "Attack of the Asthma Monster" Conclusion

When Last We Left the Star-Spangled Avenger and His New-Found Friends...

...the Asthma Monster attacked a school, using a spray to cause almost everybody to display symptoms of the medical condition!

The only two people unaffected are two asthmatic students, John and Ruth, who had just taken their meds when the villain attacked!

Captain America, who has yet to encounter the fiend, takes the two eyewitnesses along as he tries to figure out where the criminal will strike next...

HE DID???

Read on, True Believer...

Written by Louise Simonson, penciled by Alex Saviuk, and inked by Fred Fredricks (except the cover which Al Milgrom inked), this never-reprinted 1985 one-shot promotional comic by Marvel and the pharmaceutical company Glaxo spawned a sequel after the Asthma Monster escaped from custody!

You'll See That Next Friday!

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CAPTAIN AMERICA "Attack of the Asthma Monster" Part 1

You knew Steve Rogers was a scrawny guy before he was given the Super-Soldier serum...

...but did you know what disease he had?

You'll learn that today!

He did???

Officially, this isn't canon, but it's not an unreasonable concept...

Technically, asthma isn't a disease, but a "medical condition" brought on by a number of causes, but this never-reprinted Marvel/Glaxo 1985 one-shot giveaway was so interesting, we decided to run it anyway!

You'll see the conclusion to this titanic tale...

Next Friday!

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