AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

Prof. Christoph Trattner in Khrono: We require pedagogical competence. Why not leadership competence?

Aug 13, 2026

Good academic leadership requires both disciplinary legitimacy and practical preparation. Universities should develop their leaders before they are given responsibility for staff, budgets, and institutional direction.

MediaFutures introduces VITAL: Using AI to help citizens navigate health information

Aug 10, 2026

Every day, millions of people encounter health claims online—from news articles and social media posts to blogs and commercial websites. While access to health information has never been greater, distinguishing trustworthy advice from misleading or unsupported claims is becoming increasingly difficult.

Prof. Christoph Trattner in TU: Innovation stops at the transitions

Aug 7, 2026

Norway is good at bringing researchers and industry together, yet many promising results never progress from prototype to lasting use. In a new opinion piece in Teknisk Ukeblad, Prof. Christoph Trattner argues that innovation often fails in the transitions and calls for shared ownership, continuous testing and collaboration from the very beginning.

Prof. Christoph Trattner in M24: AI makes content cheaper, but trust more costly

Aug 5, 2026

SFI MediaFutures Director Christoph Trattner has published a new opinion piece in M24 titled “KI gjør innhold billigere – og tillit dyrere” (“AI makes content cheaper, but trust more costly”).