Plans designed to give you peace of mind

Start for free, scale up as your networks grow, and never pay a penny more than you need to.

With you every step of the way

EUR USD
  • Free

    €0/month

    • Manage 1 brand

    • Manage all your brands’ social networks (except LinkedIn and Twitter)

    • Schedule up to 20 posts per month

    • Analyze 5 competitor profiles

    • Access 30 days of analytics

    • AI social media assistant

  • Starter

    From €14/month

    Includes everything in the FREE plan, plus:

    • Manage up to 10 brands

    • Unlimited content publishing*

    • Analyze up to 100 competitors

    • Access to Twitter/X add-on**

    • LinkedIn connection

    • PDF and PPT reports

    • Multiple link-in-bio

    • Analytics with unlimited history

    • Google Drive and Canva integration

  • Advanced

    From €39/month

    Includes everything in FREE and STARTER plans, plus:

    • Manage up to 50 brands

    • Team and client management

    • Role management

    • Post approval system

    • Full Twitter/X analytics**

    • Customizable report templates

    • Looker Studio connector

    • Metricool API (Zapier, Make, and MCP)

  • Custom

    Let’s talk!

    Includes everything in FREE, STARTER, and ADVANCED plans, plus:

    • Custom number of brands

    • Metricool integration in your business

    • White Label

    • Dedicated account manager

    • Custom AI assistant credits

  • Free

    $0/month

    • Manage 1 brand

    • Manage all your brands’ social networks (except LinkedIn and Twitter)

    • Schedule up to 20 posts per month

    • Analyze 5 competitor profiles

    • Access 30 days of analytics

    • AI social media assistant

  • Starter

    From $18/month

    Includes everything in the FREE plan, plus:

    • Manage up to 10 brands

    • Unlimited content publishing*

    • Analyze up to 100 competitors

    • Access to Twitter/X add-on**

    • LinkedIn connection

    • PDF and PPT reports

    • Multiple link-in-bio

    • Analytics with unlimited history

    • Google Drive and Canva integration

  • Advanced

    From $45/month

    Includes everything in FREE and STARTER plans, plus:

    • Manage up to 50 brands

    • Team and client management

    • Role management

    • Post approval system

    • Full Twitter/X analytics**

    • Customizable report templates

    • Looker Studio connector

    • Metricool API (Zapier, Make, and MCP)

  • Custom

    Let’s talk!

    Includes everything in FREE, STARTER, and ADVANCED plans, plus:

    • Custom number of brands

    • Metricool integration in your business

    • White Label

    • Dedicated account manager

    • Custom AI assistant credits

EUR USD
  • Free

    €0/month

    • Manage 1 brand

    • Manage all your brands’ social networks (except LinkedIn and Twitter)

    • Schedule up to 20 posts per month

    • Analyze 5 competitor profiles

    • Access 30 days of analytics

    • AI social media assistant

  • Starter

    From €18/month

    Includes everything in the FREE plan, plus:

    • Manage up to 10 brands

    • Unlimited content publishing*

    • Analyze up to 100 competitors

    • Access to Twitter/X add-on**

    • LinkedIn connection

    • PDF and PPT reports

    • Multiple link-in-bio

    • Analytics with unlimited history

    • Google Drive and Canva integration

  • Advanced

    From €49/month

    Includes everything in FREE and STARTER plans, plus:

    • Manage up to 50 brands

    • Team and client management

    • Role management

    • Post approval system

    • Full Twitter/X analytics**

    • Customizable report templates

    • Looker Studio connector

    • Metricool API (Zapier, Make, and MCP)

  • Custom

    Let’s talk!

    Includes everything in FREE, STARTER, and ADVANCED plans, plus:

    • Custom number of brands

    • Metricool integration in your business

    • White Label

    • Dedicated account manager

    • Custom AI assistant credits

  • Free

    $0/month

    • Manage 1 brand

    • Manage all your brands’ social networks (except LinkedIn and Twitter)

    • Schedule up to 20 posts per month

    • Analyze 5 competitor profiles

    • Access 30 days of analytics

    • AI social media assistant

  • Starter

    From $22/month

    Includes everything in the FREE plan, plus:

    • Manage up to 10 brands

    • Unlimited content publishing*

    • Analyze up to 100 competitors

    • Access to Twitter/X add-on**

    • LinkedIn connection

    • PDF and PPT reports

    • Multiple link-in-bio

    • Analytics with unlimited history

    • Google Drive and Canva integration

  • Advanced

    From $54/month

    Includes everything in FREE and STARTER plans, plus:

    • Manage up to 50 brands

    • Team and client management

    • Role management

    • Post approval system

    • Full Twitter/X analytics**

    • Customizable report templates

    • Looker Studio connector

    • Metricool API (Zapier, Make, and MCP)

  • Custom

    Let’s talk!

    Includes everything in FREE, STARTER, and ADVANCED plans, plus:

    • Custom number of brands

    • Metricool integration in your business

    • White Label

    • Dedicated account manager

    • Custom AI assistant credits

The prices indicated do not include any applicable VAT.
The corresponding VAT will be calculated before signing.
* Unlimited scheduling may be limited by our Fair Use Policy.
**Cost of add-on +$5 per connected account

Products

Advanced search

Select a plan
Select feature

Planner

Much more than a calendar

Planner
Best Times
Post Limit per month
20
Unlimited*
Unlimited*
Unlimited*
Post approval system
Autolists
Auto publication
Social Calendar
Repurpose posts in-between brands
Post library
Image and Video Bank
Image and Video Editor
Hashtag Search Engine
Schedule PDFs
Schedule polls
RSS Feed
Unlimited
Unlimited
Unlimited
Unlimited
Post Promotion
AI Social Media Assistant
5 credits per brand/month
20 credits per brand/month
35 credits per brand/month
Adjust instructions
Custom
AI-powered scheduling
Included in your plan (no credits needed)
Included in your plan (no credits needed)
AI Alt Text Generator
Uses AI credits
Uses AI credits
Included in your plan (no credits needed)
Included in your plan (no credits needed)
Google Drive Integration
Canva Integration
Adobe Express Integration

* Unlimited scheduling may be limited by our Fair Use Policy.

Analytics

Measure and make better decisions

Metrics Storage
30 days
Unlimited*
Unlimited*
Unlimited*
Reels & Stories Analytics
Competitor Analysis
5
100
100
100
Competitor Analysis
10
10
10
Competitor Analysis
100**
100**
100**
Twitter Analytics
Reduced**
Complete**
Complete**
Web/blog real-time analytics
Hashtag Analysis
Advanced Reels Analytics

*30-day metric storage limit for Twitter/X
**Twitter/X add-on required

Reports

Ready in less than 5 minutes

Reports
CSV downloads
Custom templates
Looker Studio Connector

Inbox

All your messages in one place

Instagram
Facebook
Twitter
*
*
*
Google Business Profile
TikTok
YouTube
LinkedIn

* Twitter/X add-on required

Team and integrations

Optimize processes and work faster

API access
Team Members
Ilimitado
Unlimited
White Label
MetriLAB AI
Zapier
Make.com
Drive
Canva
Adobe Express
Wordpress
Shopify
Joomly
Google Tag Manager
Wix
Square Space
SitioSimple

Add-ons

Twitter/X Add-on
$5/month per connected account
$5/month per connected account
$5/month per connected account
Canva Add-on

Hashtag Tracker

Track Twitter/X
$25/day
$25/day
$25/day
Track Instagram
$25/day
$25/day
$25/day
$25/day

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Metricool’s best-kept secret

When you need a hand, just reach out. We’re here, right on the other side of the screen. Real people helping real people.

FREQUENTLY ASKED QUESTIONS

Can I cancel my paid subscription at any time?

Yes. You can cancel your plan at any time. You can continue to enjoy your payment plan until the end of the current billing cycle. Once it is terminated, your account will become free.

Can the plan be extended at any time?

If you want to upgrade your plan, you can do so anytime. The paid and unused portion of the previous plan will be deducted from the price of the new plan.

Is it possible to connect several Google Business Profiles under the same brand?

Each Metricool brand corresponds to a single location, so you’ll need a separate brand for each Google Business Profile. This allows you to schedule tailored content and track performance independently for each location. If you want combined reports across multiple brands, you can do this using the Looker Studio Connector (available on the Advanced Plan), which lets you include data from several brands in a single custom report.

What is a brand in Metricool?

Each brand in Metricool represents a business, brand, or customer. Under each brand, you can manage 1 profile for each social network or ad platform.

What are the main differences between a STARTER and ADVANCED plan?

The ADVANCED plan offers everything in the Starter plan, plus additional features to manage more brands and streamline your workflow:
Collaborators: Give clients or team members access to a specific brand without exposing data from others.
Looker Studio & API access: Create in-depth, customized reports and connect Metricool with other tools.
Custom report templates: Design reports that fit your needs and branding.
Zapier integration: Automate processes and save time on repetitive tasks.

Is Metricool free?

Yes! You can use Metricool for free, forever. With our Free plan, you can connect 1 brand associated to a profile for each social network, plan your content, publish content automatically, manage messages from your networks, and more.

Can I downgrade my current subscription?

Yes. You can switch to a lower plan at any time, and the change will take effect at the end of your current billing period.

Where can I download my invoices?

Invoices are automatically generated once payment by card or PayPal has been made. They can be downloaded from your account settings. It can also be set up to automatically, so you receive them in your email.

Ask us anything

Tell us about your situation and we’ll help you find the perfect plan.