Web Development and Hosting with Musato Technologies
How to build a website for your business?
In a few short years, the Internet has become indispensable for business. Today, a website is a vital tool for many companies. Musato Technologies provides affordable web development and hosting.
Your website is one of the most crucial sources of information about your business. It needs to stay open 24 hours a day. Contact Musato Technologies today to help you come up with a winning website design, one that attracts visitors and turns them into customers.
The first thing a potential customer sees is your website. Think of it as your house. If it is appealing and inviting, they’ll want to come in and see more—and do business with you.
Why should my business have a website?
In today’s business world, your website is like your storefront. It could be the main way customers are finding you and form an impression about you. So, investing in an online presence by having a well-designed website can help you become and remain competitive and successful.
5 steps for tracking the effectiveness of your website
Your website is one of your most important sales tools. But could you say for sure how effective it is at generating leads and converting them to sales?
If you answered no, you’re not alone. Many businesses set up a website without thinking about tracking their results. Second, it’s never too late to start tracking visitors, and doing so will have concrete benefits for the future growth of your business. Musato Technologies will assist you in optimizing your website for great ROI ( Return On Investment)
Any interaction with your site that moves a customer one step closer to making a purchase is called a conversion. We recommend five steps you can take to start tracking your online conversions.
1. Know what you want your site to achieve
There are two kinds of conversions:
Micro conversions are small events like somebody clicking on a video, downloading a brochure, or engaging with a specific piece of content.
Macro conversions mark the completion of bigger goals, like someone submitting a quote request form or completing an e-commerce transaction.
Before you start tracking, figure out which macro conversions are most important for your business. Then work back from those to the micro conversions that will show a customer is on the right path toward those bigger macro goals.
“We will help you understand the support tools and marketing collateral used that we use at each stage of the sales funnel, and then focus on a single, easily digestible metric for each one. This will enable us to optimize your website and take action accordingly.”
2. Setup a tracking platform
Musato Technologies uses Google Tag Manager, a tool that allows tags addition to a website—snippets of JavaScript code that collect data on clicks, downloads, and other activity. That data is then sent to Google Analytics, where we can analyze it in all kinds of ways including user location, gender, how someone arrived at your site, and more, and then generate reports for you.
This can easily be done by a client. You don’t need to be a web developer to use Google Tag Manager or Google Analytics—everything is done through a user-friendly interface. But if you want to take advantage of more in-depth functionality, such as tracking how far people scroll down a page, you might consider bringing on a JavaScript developer to customize the code and a technical marketer to make sense of the data. If you are unsure about how Google Tag Manager works, contact us today and we will gladly assist you.
3. Score your conversions
Once you start tracking your website performance, you’ll see that certain channels are better than others at contributing to conversions. Google Analytics lets you assign a value to each conversion, and you can base this value on your average customer acquisition cost and the lifetime value of a customer. This shows you the value of the traffic coming in through social media, mobile, search and email so you can focus on the best-performing channels.
If you’re seeing that your Instagram content is doing more conversions than LinkedIn, you can adjust your budget to focus on that channel.
4. Be iterative
There is no silver bullet for growing your business. You need to constantly test, measure, and optimize your online strategies, experimenting with different channels and solutions to find the ones that work best for you. It’s a process of constant iteration and continuous improvement. For a monthly minimal fee, we will help you achieve this goal.
5. Take ownership of your site.
Given how important your website is to your overall sales and marketing process, you can’t afford to treat it like an afterthought. With many small businesses underestimating the amount of time it takes to keep their sites relevant, we strongly recommend having somebody internal to your company “own” the website and be responsible for its upkeep.