Jacinta Rassan Creative on Instagram: "Savaari - This custom logotype is inspired by western, rustic type characteristics using serifs, yet with a Hindi twist. The serif forms are emphasised with the horizontal lines running across the ‘meanline’ and baseline, ensuring that every letter feels interconnected, reflecting the nature of the Devanagari script. Additionally, the conjunct, a feature in Devanagari anatomy, is used to link the double ‘A’s as a ligature, maintaining cohesion…
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