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The chic, direct-to-consumer brand AYR is already known for its super-soft stretch jeans. But when design director Jac Cameron discovered a brand-new Lycra-infused denim weave that has 80 percent stretch recovery (most stretch denim has 30 percent stretch)—so your skinnies don't get unflatteringly baggy—she was bent on showing the world just what that unheard of level of elastic can do. And so, AYR partnered with modelFIT, New York's go-to gym for models such as Karlie Kloss and Irina Shayk…

Fashion photography often captivates with its striking visuals and glamorous appeal, but there’s a lot more to it than meets the eye. In this article, we unveil 11 insider secrets that reveal the reality behind creating those breathtaking fashion images. From behind-the-scenes techniques to professional tips, you’ll learn how photographers and models collaborate to achieve...