AI Spam Killed Generic SEO Content — Here's What Google Rewards Now
AI SEO content just hit a hard reset. In July 2026, Google’s landscape looks very different from the low-effort AI boom that flooded the web. Thin AI-generated spam has dropped. Reddit, niche forums, and real-user discussions now show up more often in search results. And EEAT is no longer a nice-to-have. It is the filter. If your content lacks first-hand experience, original data, and clear brand trust signals, it is easier to ignore. That shift changes how teams should plan, write, review, and publish. In this update, we break down what changed, what Google appears to reward now, and what it means for marketers, founders, and lean content teams. We also share how we built our approach at MygomSEO to help teams produce AI-assisted content that still feels human, useful, and credible enough to compete in this new search environment.