Celebrating Members
Celebrating Our Roots: Legacy of Our Garden Members

Celebrating Our Roots: America’s 250th and Our Member’s Legacies

As America marks 250 years of history, the National Garden Bureau is proud to celebrate the people and companies who have helped shape the nation’s landscape from the very beginning: our members.

For two and a half centuries, breeders, growers, and gardeners have done more than cultivate plants — they’ve cultivated communities. They’ve transformed bare ground into flourishing gardens, woven color and life into neighborhoods, and inspired generations of Americans to dig in and grow something beautiful.

This milestone belongs to them.

As we honor America’s Semiquincentennial, we invite you to explore the legacies of the innovators, families, and businesses whose passion for horticulture has quietly — and profoundly — shaped the American story.

At the National Garden Bureau, we believe this milestone is about more than just national history; it is about the history of horticulture and gardening.

Join the Celebration!

NGB Members 150-200 Years Young

Breck’s is proud to be America’s largest direct-to-consumer Dutch bulb importer. However, its rich history began over two centuries ago with one man’s passion for horticulture.

Key Milestones:

  • Humble Beginnings (1818): Founded by Joseph Breck, the brand started as a single seed, lawn, and garden store in Boston, Massachusetts.
  • Five Generations of Family: For generations, the Breck family nurtured the business, eventually transitioning it into a successful catalog company as the product line evolved.
  • A Pioneering Founder: Joseph Breck was not just an entrepreneur, but a literary pioneer. He authored two books, including The Young Florist, which holds historical significance as only the second book about flowers ever published in America.

Takii & Co., Ltd. (Takii Seed) is one of the world’s oldest and largest seed companies, established in Kyoto, Japan, in 1835. It is globally renowned for pioneering F1 hybrid breeding and developing superior vegetable and flower varieties. 
Early Beginnings and Growth
    • 1835: The family business started in Kyoto when Omoriya Jiemon (the first generation of Jisaburō Takii) began selling high-quality seeds.
    • 1851: Takii shifted from merely selling to fully developing, producing, and distributing seeds.
    • 1905: The business adapted to the times by issuing its first mail-order catalog.
    • 1920 & 1926: The business was formally established as a corporate entity and eventually renamed Takii Seed Co., Ltd. 

Pioneering Agricultural Innovation
    • 1937: Takii expanded its reach and initiated its international export business.
    • 1950s: The company achieved a major agricultural milestone by introducing the world’s first Brassica F1 hybrid varieties, which revolutionized crop yields and uniformity.
    • Modern Breeding: Takii became synonymous with advancements in tomato, onion, sunflower, and lisianthus breeding, consistently developing disease-resistant, high-yielding varieties using advanced genomic technology. 

Global Expansion
To better serve international markets, the company expanded geographically through several key subsidiaries: 
    • 1982: Established American Takii, Inc. in Salinas, California, to supply the North American market.
    • 1990: Established Takii Europe B.V. in the Netherlands to supply the European, Middle Eastern, and African markets.
    • 2007: Takii Europe (a subsidiary of the Japanese seed breeder Takii & Co.) officially purchased the Dutch flower breeding company K. Sahin Zaden B.V. in September 2007
    • Expansion in the 1990s and 2000s: Continued setting up operations in rapidly growing agricultural regions, including Brazil, China, and Southeast Asia. 

Today, the family-owned company employs over 1,000 people globally and continues to operate internationally from its headquarters in Kyoto, focusing on high-performance seeds and sustainable agriculture. 

The Ernst Benary Seed Co. is the world’s oldest plant breeding company, founded in 1843 in Erfurt, Germany. Famous for introducing the first F1 hybrid commercial begonia, they have a rich 6-generation history that includes surviving world wars and providing seeds to the ill-fated Titanic. 
The German Roots & Rebuilding
Ernst Benary founded the company in Erfurt, which was once the floral center of Europe. By the early 1900s, it was an international powerhouse supplying seeds globally, including to Russian Tsars and to the father of genetics, Gregor Mendel, who used Benary’s pea seeds for his experiments. 
Following World War II, the company was disowned and lost everything. The second generation rebuilt the company from scratch. Today the company remains family-owned, exporting seeds to over 120 countries. 
Ernst Benary of America (EBA)
In 1984, the company formally expanded its footprint to North America by establishing Ernst Benary of America (EBA) to better serve the US and Canadian markets. 
    • Focus: EBA was established to develop and distribute premium, seed-raised bedding plants (such as begonias, pansies, and petunias) specifically tailored to North American climates and commercial growers.
    • Innovations: The American office helped launch highly successful and iconic lines like  Big Begonia, Success Petunia, and the Denver Daisy (bred for Denver, Colorado’s 150th anniversary).
    • Modern Operations: In 2017, the company expanded its presence by launching Benary+, a North American joint venture aimed at offering a more direct purchasing and fulfillment model for commercial growers. 

Seminis is a major vegetable seed brand, and Bayer is a global life sciences company. Their connection stems from a massive corporate acquisition in 2018 that combined decades of agricultural and pharmaceutical history. 
Bayer: A 150+ Year History
    • 1863: Founded as a dyestuffs business in Barmen, Germany, by Friedrich Bayer and Johann Weskott.
    • 1899: Launched Aspirin, revolutionizing the pharmaceutical industry and putting Bayer on the global map.
    • 2002: Bayer launched an independent Crop Science subgroup to focus on agriculture and environmental solutions.

Seminis: Seeds & Aggregation
    • 1994: Seminis was founded by Alfonso Romo (Savia Group) to consolidate the highly fragmented vegetable seed industry. It absorbed legacy seed companies like Asgrow, Petoseed, and Royal Sluis.
    • 2005: Monsanto acquired Seminis, significantly expanding its footprint in the global vegetable seed market.
    • 2018: Bayer acquired Monsanto. With this monumental buyout, Monsanto and all of its seed brands—including Seminis—became a part of Bayer’s massive Crop Science division. 

Seminis Today
Seminis operates as a key brand under Vegetables by Bayer. They specialize in breeding traditional vegetable seeds for the home garden, with a focus on open-field and greenhouse production across more than 150 countries. 

Gurney’s Seed and Nursery Company has a rich history rooted in expertise, family legacy, and innovation. Today, the brand remains dedicated to C.W. Gurney’s original vision, helping both beginner gardeners and home orchard enthusiasts find success.

Key Milestones & Growth

  • The Early Roots (1866): Founded by Civil War Lieutenant Colonel Charles W. Gurney, the nursery first opened its doors in Monticello, Iowa, spent several years in Dixon County, Nebraska and in 1882 settled in its permanent home in Yankton, South Dakota, in 1897.
  • Incorporation & Catalogs (1906–1910): Charles, along with his seven sons and a nephew, officially incorporated the business as Gurney’s Seed and Nursery Company. By 1910, they published their first seed and nursery catalog featuring a full-color cover.
  • Global Expansion (1919–1924): Under the leadership of Charles’ son, CEO Deloss Butler Gurney, the company diversified rapidly. By 1924, it had become one of the largest seed houses in the world, shipping orders to 46 states and multiple foreign countries.
  • The First “Shopping Center” (1930s): The Yankton storefront evolved into one of the city’s very first shopping centers, uniquely housing a retail greenhouse alongside a barber shop, grocery store, jeweler, medicine store, and a restaurant/hotel.

Syngenta Flowers is a global leader in the production of seeds, vegetative cuttings, and young plants for the floriculture market. Its history spans over a century, tracing back to the Dutch seed company Sluis en Groot (founded in 1867).
 
The brand’s evolution includes key milestones:
  • Seed Heritage: Sluis en Groot began actively breeding flowers in 1956. Over the following decades, they pioneered highly successful varieties like the Sprinter geranium and Rosamunde cyclamen.
  • Formation of Syngenta: In 2000, the agribusiness divisions of Novartis and AstraZeneca merged to officially establish Syngenta.
  • Industry Expansion: Syngenta expanded its floral footprint by acquiring key industry players, including Goldsmith Seeds and Fischer in 2007–2008.
  • Global Prominence: Today, Syngenta Flowers operates worldwide—with production hubs like the Alva, Florida facility—and is renowned for introducing signature varieties such as the Calliope interspecific geranium (including one variety as an AAS Winner), Sunfinity sunflower, and Imara impatiens. 


Park Seed Company was built on a simple passion for gardening and a deep commitment to customer success. Today, the company still proudly stands by its founder’s original motto: “Your success and pleasure are more to Park than your money.”

Key Milestones & History:

  • A Teenager’s Dream (1868): The company was founded at the kitchen table of 15-year-old George W. Park, who initially just wanted to sell seeds from his personal garden for a little pocket money.
  • Gardening as a Passion: Mr. Park viewed gardening not just as a practical chore, but as a “spiritual delight” and a deeply pleasant, joyful activity.
  • Building a Community: Long before modern social networks, Park used his early catalogs to unite gardeners in remote rural areas. He actively encouraged customers to form gardening clubs, swap seeds, and even printed nature poetry written by his readers.
  • Massive Growth (1918): Driven by this community-first approach, Park Seed Company rapidly expanded, reaching an impressive 180,000 customers by 1918.

 


W. Atlee Burpee transformed the American agricultural landscape by shifting the country’s reliance away from European seeds and establishing the nation’s first research-based seed enterprise. Today, Burpee remains a household name, delivering on its classic motto: “Burpee Seeds Grow.”

The Early Years & A Shift in Focus:

  • A Prodigy’s Passion (1872): Born in 1858 to a prominent family of Philadelphia physicians, 14-year-old Atlee bypassed the family trade to pursue poultry-breeding—designing experimental programs and writing scholarly articles.
  • The First Business (1876): After leaving medical school, Atlee launched a mail-order poultry and livestock company, breeding and selling chickens, dogs, and sheep.
  • The Pivot to Seeds (1877): When livestock customers expressed a desperate need for reliable, high-quality seeds, Atlee pivoted. In his second year of business, he began reshaping his enterprise into a dedicated seed company.

Revolutionizing Retail and Research:

  • The Mail-Order Boom: Recognizing that seeds were light, compact, and perfectly suited for shipping, Burpee capitalized on the mail-order catalog. The innovation allowed him to reach rural America and quickly build the world’s fastest-growing mail-order seed company.
  • American Seeds for American Soil: At the time, American companies relied heavily on European breeders. Burpee realized these foreign seeds were poorly suited for American climates. He took matters into his own hands, becoming the first in the U.S. to breed vegetables specifically adapted to local soil conditions.
  • Fordhook Farm (1888): Atlee purchased a several-hundred-acre farmstead in Bucks County, Pennsylvania. Dubbed Fordhook Farm, it quickly transformed into a world-famous, experimental showcase where groundbreaking new varieties were developed for farmers and home gardeners alike.

Burpee Today:

Today, they continue to innovate with incredible new vegetables, vibrant flowers, and supplies, all while delivering on that timeless, classic motto: “Burpee Seeds Grow.”


Based in the Dutch village of Hazerswoude-Dorp, Van Hemert & Co. has spent over a century evolving from a local vegetable seed supplier into a globally recognized leader in flower innovation.

Company Evolution & Milestones:

  • The Early Days (1876): Founded in the Netherlands, the company initially built its foundation by providing vegetable seeds to local growers.
  • A New Vision (1996): Rob van der Voort—who began his career growing trees and perennials—purchased the 120-year-old business to fulfill his dream of owning a company. He immediately began shifting the primary focus from vegetables to flowers.
  • Global Recognition: Since the pivot, the company has built an international reputation by releasing hundreds of innovative flower varieties. Most notably, their Verbena bonariensis ‘Vanity’ was honored as a 2023 All-America Selections (AAS) National Winner.

The Team and the Breeding Process:

  • A True Team Effort: Rob launched the breeding program in 1997, with his wife, Ingrid, joining the venture a few years later. Today, the operation has grown to a dedicated team of seven full-time employees.
  • The Trial Garden: The team grows, breeds, and tests a massive variety of flowers with the everyday home gardener in mind, using a vibrant trial garden located right near their production facility.
  • All-in-One Facility: To maintain quality control, the seed cleaning, packaging, and main corporate offices are all housed together in one central facility.

NGB Members 100-150 Years Young

Founded in 1879 by English immigrant Joseph Harris in Rochester, NY, Harris Seeds has a long-standing history of supplying high-quality vegetable and flower seeds to both professional growers and home gardeners.

Key Highlights & History

  • Founding and Roots: Established in 1879 in Rochester, New York, by English immigrant Joseph Harris. It began formal catalog operations that same year with a philosophy of offering quality products at fair prices.
  • Innovation in Quality Control: The company was a pioneer in early seed testing and was one of the first to label seed packets with germination information.
  • Acclaimed Breeding Program: Under family management, Harris Seeds became famous for its highly successful plant breeding program.
  • Modern Operations: Today, they maintain their strict standards of quality through an on-site quality control laboratory, serving both regional and national growers.

Founded in the Netherlands in 1882, DutchGrown is a fourth-generation, family-owned flower bulb exporter. The company is dedicated to providing premium products combined with personalized, service-oriented expertise.

Key Highlights & Operations

  • Deep Heritage: Established in 1882 in the Netherlands, carrying a rich legacy as a fourth-generation, family-owned business.
  • Product Specialization: Experts in supplying high-quality flower bulbs, roots, tubers, and perennials.
  • Leadership & Innovation: Currently managed by brothers Ben and Pete Rotteveel, who pioneered the direct shipping of flower bulbs from Holland to the United States.
  • Flexible Quantities: Cater to diverse customer needs by offering wholesale, bulk, and retail quantities.
  • Commitment to Quality: Focused on delivering the highest standard of product quality paired with deep, customer-focused expertise.

Founded in 1897 in West Grove, Pennsylvania, Star® Roses and Plants (originally the Conard-Pyle Co.) has a legendary history of revolutionizing the green industry through groundbreaking plant breeding and historic introductions.

Key Highlights & Historic Innovations

  • Patent & Licensing Pioneers: The company was among the very first to utilize the Plant Patent Act of 1930, pioneering the practice of plant patents and European partnerships.
  • The Historic Peace Rose: Famously introduced the iconic Peace rose to America in 1945, which was developed through a long-standing partnership with French hybridizer Meilland International.

  • The Knock Out® Revolution: In 2000, they completely transformed the industry by introducing the Knock Out® rose, setting a new standard for disease-resistant, low-maintenance roses.

  • Renowned Product Lines: Beyond the original Knock Out®, their famous portfolio includes:

    • Meilland International Introductions: Peace, Bonica®, and Eden Climber®.

    • Drift® Roses: A highly popular series of groundcover roses.

    • Bushel and Berry®: A unique collection of compact, edible berry plants tailored for home gardeners.

  • Acquisition & Modern Growth: Acquired by the Ball Horticultural Company in 2015, which significantly strengthened the brand’s research and distribution capabilities.

  • Current Focus: As part of the Ball Horticultural family, they continue to focus heavily on breeding and testing new varieties with a strict emphasis on disease resistance, ease of care, and lasting blooms.

Brent and Becky’s Bulbs is a renowned, family-owned bulb company based in Gloucester, Virginia, with a history spanning over 125 years. Founded by Brent Heath’s grandfather, Charles Heath, in 1900, the business originally thrived as a major daffodil producer before evolving under third-generation owner Brent Heath and his wife, Becky, into a premier mail-order source for bulbs, perennials and companion plants.  

A Legacy of Daffodils (1900–1970s) 
    • Origins: In 1900, Charles Heath, after visiting Virginia’s Middle Peninsula, recognized the area’s potential for growing daffodils, which were often called the “poor man’s rose” during the Depression.
    • The Daffodil Mart: The operation grew into one of the largest daffodil producers in the country, with Brent’s parents later establishing a retail mail-order company known as the “Daffodil Mart,” which offered 1,500 varieties.
    • Generational Transition: Although Brent grew up in the business, he briefly left to run a summer camp before returning to buy the company from his mother in 1972. 

The Era of Brent and Becky (1979–Present) 
    • Partnership: In 1979, Brent married Becky, who brought vital business expertise to the partnership, allowing Brent to focus on being a passionate “bulb guy” and plantsman.
    • Transformation: They transformed the business from the traditional “Daffodil Mart” to “Brent & Becky’s,” expanding their offerings to include a wide range of bulbs, tropicals, and perennials.
    • Growth: The business grew from a small operation to a 28-acre “Mom and Pop” farm, with a strong focus on education, sustainable, chemical-free practices, and customer care. 

Today’s Operation
    • The Bulb Shoppe & Gardens: Located in Gloucester, Virginia, the site includes 8 acres of Chesapeake Bay-friendly display gardens, a retail shop, and shipping facilities.
    • Fourth Generation: The legacy continues with their son Jay and his wife Denise, who have expanded the company’s reach through technology, social media, and online educational resources.

Brent and Becky have continued the family tradition of introducing new bulb varieties and educating gardeners across the country. 

Founded in 1905 in St. Paul, Minnesota, by John Vincent (J.V.) Bailey, Bailey Nurseries has grown from a small family fruit and vegetable farm into one of the largest wholesale nurseries in North America. Now in its fifth generation of family leadership, the company is renowned for introducing major brands like Endless Summer Hydrangeas and operating over 5,000 acres of production across Minnesota, Oregon, and Washington. The company maintains a “dual” growing strategy, with Midwest locations handling hardy perennials and shrubs, and Oregon/Washington locations focusing on trees and bare-root materials.

Founding and Early Years (1905–1940s) 
    • 1905: J.V. Bailey founded the company on “rocky bedrock” in St. Paul, initially growing vegetables and fruit for the local city market.
    • Expansion: Despite challenging soil, the nursery grew, and by 1911, it diversified into selling ornamental shrubs and evergreens, establishing its first catalogue.
    • Growth: By 1933, the holdings had expanded to over 300 acres. 

Shifting to Wholesale (1950s–1980s) 
    • 1956: Gordon and Vincent Bailey (J.V.’s sons) closed the retail operation to focus exclusively on wholesale distribution.
    • Oregon Branch: In the 1970s, the company expanded geographically, purchasing 360 acres in Oregon to utilize a longer growing season for warmer-climate plants.
    • Container Production: In 1989, Bailey Nurseries began producing container-grown trees, meeting a growing market demand. 

Innovation and Modern Era (1990s–Present)
    • Rose Breeding: In 1991, the company launched its proprietary rose breeding program at its Yamhill, Oregon site.
    • Brand Development: Bailey became more than a grower, moving into plant marketing with major successes like the Endless Summer Hydrangea series.
    • Leadership: Terri McEnaney, J.V. Bailey’s great-granddaughter, took over as president in 2001, guiding the company through its fifth generation.
    • Global Presence: Today, the company produces millions of plants, providing high-quality horticultural products to retailers, growers, and landscapers worldwide. 

Founded in 1905 by George J. Ball in Illinois, Ball Horticultural Company has grown from a local cut-flower operation into a global leader in plant breeding, production, and distribution. Still family-owned, it is renowned for introducing iconic varieties like the Wave® Petunia and PanAmerican Seed’s ‘Easy Wave’, and for publishing the industry-standard “Ball RedBook”. 

Key Historical Milestones
    • 1905: Foundations: George J. Ball founded the company in Glen Ellyn, Illinois, specializing in improved sweet peas, asters, and calendulas for the Chicago cut-flower market.
    • 1918: The company began selling mail-order seeds to growers nationwide.
    • 1927: Headquarters moved to West Chicago, which remains their main hub.
    • 1932: The first “Ball RedBook” was published, becoming the essential guide for the greenhouse industry.
    • 1949: Following the death of George J. Ball, his sons took over management.
    • 1962: Acquired PanAmerican Seed Company, expanding their seed breeding and introducing major cut-flower products.
    • 1970s: Under G. Carl Ball, the company expanded globally to 18 specialized breeding and distribution firms.
    • 1990s: The development of Ball FloraPlant accelerated the vegetative (cutting) market, and in 1995, Anna Caroline Ball (third generation) became president.
    • 2001: Acquired the English consortium Colegrave Group.
    • 2015: Acquired Star Roses and Plants. 

Industry Impact and Innovations
    • The “RedBook”: First published in 1932, this is the definitive technical guide for professional greenhouse growers.
    • Breeding Leadership: Ball is recognized for producing “unavoidably attractive” plants, including the widely popular Wave® petunia series, which revolutionized the home garden market.
    • Sustainability & Global Reach: Today, with leadership in its third and fourth generations, Ball operates on six continents, focusing on sustainable breeding for better home and commercial gardening. 

The company operates on the founding motto: “All the best and nothing else”. 

Founded in 1907 by John “J.W.” Jung in Randolph, Wisconsin, the J.W. Jung Seed Company grew from a farmhouse seed-selling hobby into a major mail-order business. Known for its high-quality seeds and annual catalogs, the family-owned company, now in its 4th generation, has survived over a century by adapting to modern online sales and garden centers. 

Origins and Early Years (Late 1800s–1910s)
    • The Founder’s Passion: J.W. Jung learned to save seeds on his family’s farm in the late 1800s, learning from his mother that the best fruit produced the best seeds.
    • 1907 Foundation: Following experience working for another seed company, J.W. Jung established his own business at his parents’ farmhouse in 1907.
    • Early Success: By 1909, he purchased a printing press and began printing 10,000 catalogs annually, promoting them in farm magazines.
    • Expansion: In 1913, the business moved to downtown Randolph to be near the railroad and post office. 

Growth and Development (1920s–1980s)
    • The Depression Era: Despite economic hardships, the company survived by diversifying, mailing 280,000 catalogs by 1935.
    • Family Business: J.W. Jung’s brothers and later his children joined the business, which specialized in farm and garden seeds.
    • 100-Year Milestone: J.W. Jung stayed active in the business until 1981 and passed away in 1988 at age 100, having kept the company in family hands. 

Modern Era (1990s–Present)
  • Restructuring: In 1997, the company split. The mail-order garden seed business was run by the Zondag family (J.W. Jung’s daughter’s family), while the farm seed division became “Jung Seed Genetics,” which was later sold to Monsanto.
  • Garden Centers: The company now operates five retail garden centers across Wisconsin.
  • Catalog & Online Presence: Today, the company prints millions of catalogs for brands like Totally Tomatoes, Vermont Bean Seed Company, and Edmunds Roses, while maintaining a strong online presence.
  • Legacy: As of 2026, the company continues to operate under the Zondag family (3rd and 4th generation) and is known for its “Safe Seed Pledge” (non-GMO). 

The Victory Seed Company is a family-owned operation dedicated to preserving threatened plant varieties, rare heirlooms and non-GMO seeds.  
  • Origins: The company’s agricultural roots trace back to 1909 when Victor H. Dunton established a multi-generational family farm in Oregon.
  • Founding: Inspired by genealogy, history, and the wartime “Victory Gardens” of the 20th century, Mike and Denise Dunton officially established the Victory Seed Company on the family farm in 1998.
  • Mission: The Duntons founded the company to combat the loss of agricultural biodiversity driven by industry consolidation, the rise of GMOs, and the disappearance of unstable, open-pollinated plant varieties.
  • Ownership Change: In June 2022, ownership of the company was transferred to the Whitinger family. While the Whitingers are based in Texas, the company continues its independent, mission-driven work.
  • Offerings: Today, it supplies gardeners with rare family heirlooms, specialty vegetables (like dwarf tomatoes), and select non-GMO hybrids. 

Colorblends is a third-generation, family-owned wholesale flower bulb company with roots tracing back to 1912 in the Netherlands. Founded by the Schipper family, it transitioned from a Dutch company to a US-based supplier after World War II, specializing in high-quality, pre-blended, and single-variety bulbs for landscape professionals and avid gardeners. 

Roots and Early History
    • 1912: Schipper & Company was founded in the Netherlands by Cornelis Schipper.
    • Post-WWII: Cornelis brought the company to the US, initially delivering bulbs directly to customers from his coupe.
    • Evolution: The firm established itself as a reliable, high-quality supplier, and today remains family-owned, serving some of the same clients from decades ago. 

The Rise of Colorblends
    • 1984/1986: Tim Schipper, a third-generation merchant, formally established the modern, mail-order focus of Colorblends to sell directly to gardeners.
    • Specialty: The company pioneered curated “blends”—carefully choreographed mixes of tulips, daffodils, and other bulbs that create a tapestry effect, rather than a single-color block.
    • Innovation: In 2010, the company celebrated the introduction of its 200th original tulip blend, cementing its reputation as an innovator in garden design. 

Modern Operations and Presence
    • Bridgeport Headquarters: Based in Bridgeport, Connecticut, the company operates out of a historic 1879 factory building.
    • Colorblends House & Spring Garden: Colorblends owns a 1903 Colonial Revival house and garden on Clinton Avenue in Bridgeport, designed by Dutch designer Jacqueline van der Kloet to showcase their bulbs in the spring.
    • Distribution: They supply landscaping professionals and home gardeners nationwide, transitioning from mail-order roots (starting in 1986) to online and telephone orders. 

The company prides itself on offering “top-size” bulbs and in-depth, multi-year testing of their blends to ensure quality.

Sakata Seed Corporation was founded in 1913 in Japan by Takeo Sakata and has evolved from a small local exporter into a global leader in vegetable and flower breeding. Key milestones include inventing the world’s first double petunia in 1934, pioneering commercial F1 hybrid pansies, and expanding globally with a major US presence in 1977. 

Early History and Foundations (1913–1940s)
    • 1913: Takeo Sakata founded Sakata Noen in Yokohama, Japan, initially focusing on exporting lily bulbs and seeds to the West.
    • 1921: Established the first private germination laboratory in Japan.
    • 1930: Opened the Chigasaki Breeding Station, signaling a shift toward specialized research and development.
    • 1934: Created the world’s first all-double petunia, “Victorious Mix,” winning an All-America Selections award, which established Sakata’s reputation in flower breeding. 

Expansion and Innovation (1950s–1980s) 
    • 1951: Opened the Sakata Garden Center in Yokohama.
    • 1966: Released the world’s first commercial hybrid pansy, “Majestic Giants,” another breakthrough that earned top industry awards.
    • 1977: Established Sakata Seed America in California to serve the North American market.
    • 1985: Opened the Salinas Research Station in California, strengthening its vegetable breeding, especially for crops like broccoli. 

Global Growth and Modern Era (1990s–Present) 
    • 1990s: Expanded into new markets, including Mexico and South America. In 1999, acquired MayFord Seeds in South Africa.
    • 2006: Launched SunPatiens®, a popular, innovative, and robust new hybrid series.
    • 2013: Celebrated 100 years of operation, reinforcing a focus on global R&D to address climate change and sustainable agriculture. 

Key Breeding Contributions
Sakata is known for significant, market-changing varieties, including the Profusion zinnia series, SunPatiens impatiens, and disease-resistant vegetables like Sweet Hearts grape tomatoes. The company operates in 170 countries, focusing on the core principles of quality, reliability, and service. 

Founded in 1918 by Bonnie and Livingston Paulk in Union Springs, Alabama with just $50 and two pounds of cabbage seeds, Bonnie Plants has grown from a humble backyard operation into the largest producer of vegetable and herb plants for home gardeners in the US. Known for delivering fresh plants to major retailers, the company celebrated its 100th anniversary in 2018 and now operates over 80 greenhouse facilities across 42 states. 

Key Milestones
    • 1918: Livingston and Bonnie Paulk start the business in Alabama, selling cabbage plants from a buggy.
    • Early 1920s: The company expands its product line to include onions, strawberries, potatoes, tomatoes, peppers, and eggplants.
    • 1936: The first of many greenhouses is built.
    • Mid-1900s: Introduction of the first delivery trucks and the transition from selling bare-root plants to potted plants.
    • 1983–1995: Distribution expands from 13 states to nationwide coverage (except Alaska and Hawaii).
    • 2016: The Scotts Miracle-Gro Company and Alabama Farmers Cooperative enter a partnership, jointly acquiring Bonnie Plants.
    • 2021: The Bonnie Plants Foundation is established to give back to communities. 

Today, the company operates over 85 greenhouse locations and partners with retailers such as The Home Depot, Lowe’s, Walmart, Tractor Supply, and Amazon, offering over 300 varieties of plants.

Hem Zaden and Hem Genetics are interconnected Dutch seed companies based in Hem, the Netherlands. While Hem Zaden is an established global supplier for the amateur/home garden market, Hem Genetics focuses on professional pot and bedding plants.

Hem Zaden: Over a Century of Seed
    • Founding: Founded in March 1918 by Jan Singer, the company originally started in vegetable seeds before shifting focus to flower seeds.

Hem Genetics: Innovation for Professional Growers
    • Founding: As consumer demand shifted toward buying pre-grown plants at supermarkets and garden centers rather than seeds, the company wanted to expand its reach into the professional greenhouse market. To achieve this, Hem Zaden established its sister company, Hem Genetics, in April 1998.
    • Genetic Dwarfs: Hem Genetics entered a crowded market by carving out a niche in natural “genetical compact” dwarf varieties of bedding plants. This breakthrough eliminated—or greatly reduced—the need for professional growers to use synthetic plant growth regulators (PGRs).
    • Success: Their “Low Grow Approved” product lines—such as Petunia series Limbo and Mambo, Geranium Nano, and Salvia Reddy—have won many All America Selections awards. 

To keep innovating, the corporate group later established Hem Technologies, an in-house venture focused on optimizing seed performance, priming, and pelleting for automated sowing. Together, the three companies operate as a family-owned, sustainability-driven group serving both amateur gardeners and the professional horticulture industry.

Founded in 1919 in Shenandoah, Iowa by Earl E. May, Earl May Seed & Nursery grew from a struggling mail-order business into a regional retail powerhouse. Known for its early radio marketing on KMA (founded in 1925) and high-quality Midwestern plants, the family-owned company now operates 28+ garden centers across four states.

Origins and Growth (1919–1920s)
    • Founder: Earl E. May, a lawyer and seed salesman, married Gertrude Welch, daughter of E.S. Welch, owner of the established Mount Arbor Nurseries in Shenandoah, Iowa.
    • Establishment: In 1919, Earl founded his own company, focusing on seeds and nursery stock, initially selling items like baby chickens, clothing, and tires via mail order.
    • The Radio Catalyst: To boost sales, May built radio station KMA in 1925, using it for daily weather, farm reports, and promotions, becoming a trusted name throughout the Midwest. 
Expansion and Evolution (1930s–Present)
    • Retail Shift: During the 1930s, the company expanded beyond mail orders and opened its first physical retail locations, including a store in Lincoln, Nebraska.
    • Family Legacy: Following Earl May’s death in 1946, the company continued to be managed by his family, including his brother Ed May and later his granddaughter, Betty Jane Shaw.
    • Modern Era: The company ceased its mail-order catalog in 1991 to focus entirely on its retail nursery and garden center stores.
    • Today: Still family-owned, the company operates in Iowa, Nebraska, Missouri, and Kansas, focusing on plants, garden accessories, and expert advice. 

Founded in 1919 by P.L. Rohrer in Lancaster Country, PA, Rohrer Seeds is a fourth-generation family business that has evolved from a mail-order farm seed company into a major wholesale and retail supplier. Located in Smoketown, PA, since 1923, they specialize in vegetable, flower, lawn, and farm seeds. 

Key Historical Milestones
    • 1919 Founding: P.L. Rohrer, previously of Glick’s Seed Farms, began the company and released its first mail-order catalog.
    • 1923 Expansion: The company purchased its enduring headquarters and retail location in Smoketown, PA, along Route 340, expanding to include truck deliveries and a physical store.
    • Growth and Transition: Initially focused on farm seeds, the business grew through the Great Depression and World Wars, with P.L.’s son, Willis, eventually taking over and involving the next generation.
    • 4th Generation Leadership: Today, the company is led by President Doug Rohrer, P.L.’s great-grandson, who joined the company in 1995.
    • 100-Year Anniversary: In 2019, the company celebrated its 100th anniversary, marking a century of operation under the same family. 

Adaptability and Current Operations
  • Shift in Focus: Originally focused on agricultural products (90%), the company pivoted to roughly 90% lawn and garden products due to changing market conditions.
  • Operations: They sell to homeowners, farmers, and landscapers, supplying over 600 stores.
  • Legacy Practices: The company still produces an annual catalog, a tradition continued since 1919.
  • Quality Control: They maintain on-site trial gardens to test seed varieties for taste and appearance.
  • “The Machine”: The firm still utilizes an antique 1880s-designed Ballard seed packing machine to fill paper seed packets. 

Willhite Seed Inc., based in Poolville, Texas, began when T.A. Willhite started selling watermelon seeds following the success of his local crops. Originally known for high-quality melons, the family-owned company expanded into general garden seeds, became incorporated in 1994, and is now a well-regarded source for non-GMO seeds, particularly for Southern gardens. 

Key Historical Milestones
    • Early 1900s: T.A. Willhite began growing melons near Poolville, TX, gaining recognition after the 1904 World’s Fair in St. Louis.
    • Founding: Following the 1904 success, friends encouraged him to sell seeds, starting with 77 pounds in the first year, and he originally established the business at his home before moving into a former bank building.
    • Expansion & Management: In the 1940s, his daughter, Miss Clara Lee Willhite, took over, expanding the company’s reputation and reach nationwide and worldwide until her death in the 1960s.
    • Evolution: In 1970, Dr. Lee Coffey took over, expanding the product line to include a wider range of garden vegetables and introducing a hybrid breeding program, changing the name to Willhite Seed Company.
    • Incorporation: On September 1, 1994, it officially became Willhite Seed Inc. but maintained its status as a family-owned business.
    • Modern Era: The company continues under the leadership of Dr. Coffey’s daughter, Robyn. It is known for its annual catalogs and as a staple supplier for southern, heat-tolerant, and heirloom vegetable varieties. The company focuses heavily on traditional and heirloom seeds, with a firm commitment to selling only Non-GMO seeds.

Founded in 1920 by James H. Burdett, National Garden Bureau (NGB) is a non-profit organization established to promote home gardening through education and media at NGB.org. Originating after WWI to assist new suburban gardeners, it became vital for promoting Victory Gardens in WWII and now fosters gardening through marketing, the “Year of the” program, and therapeutic garden grants. 

Key Historical Milestones:
    • 1920: Founded by James H. Burdett, a journalist and seed company advertising manager who recognized the need to use media to teach home gardening.
    • 1940s: Played a key role in WWII by promoting Victory Gardens to encourage home food production.
    • 1980: Launched the Year of the program, identifying specific, tested plant varieties to promote to home gardeners.
    • 1986: Helped establish National Garden Week, signed by President Reagan.
    • 2014: Initiated a philanthropic program to provide grants for building therapeutic gardens across North America.
    • 2020: Celebrated 100 years of promoting gardening, which included launching a “Future of Gardening” survey to adapt to new, younger consumers.
    • 2024: Merged with All-America Selections (AAS) (a plant trial program) to create a single, more efficient organization for vetting and promoting garden materials. 

Key Initiatives & Focus:
  • Education and Promotion: As the marketing arm of the gardening industry, NGB distributes informative, tested content from horticultural experts.
  • Therapeutic Gardens: The Bureau actively supports the creation of gardens for therapy through annual grants.
  • New Varieties: NGB highlights new plant introductions, including flowers, vegetables, and shrubs, that are well-suited for home gardens. 

Rijk Zwaan has grown from a small Rotterdam seed shop into the world’s fourth-largest vegetable seed breeding company. The company is celebrated for its independent family-owned structure, global expansion, and pivotal innovations in crop varieties like year-round lettuce. 

History
  • The Early Years (1924–1963): Mr. Rijk Zwaan started his namesake company selling seeds in Rotterdam, Netherlands, in 1924. In 1932, the company began its own targeted breeding and production. For the first forty years, their focus was strictly on the Dutch horticultural market.
  • International Expansion (1964–1985): Rijk Zwaan opened its first international subsidiary in Germany in 1964. Expansion into France (1982) and Spain followed. During this time, they also pioneered breeding and developing seeds for indoor, greenhouse, and open-field cultivation.
  • Corporate Ownership and the Management Buyout (1986–1989): With no Zwaan family successor in place, the company was sold to BP Nutrition in 1986. However, in 1989, the management team, backed by three families, orchestrated a successful buyout to return Rijk Zwaan to an independent, family-owned business.
  • Global Reach (1990s–Present): Moving beyond Europe, Rijk Zwaan expanded globally into markets like the US (incorporated in 2000), Australia, and India. They are now active in over 100 countries.
  • Continuous Innovation: In recent decades, Rijk Zwaan has leveraged modern technologies like artificial intelligence and digital phenotyping to accelerate breeding. They have also expanded their breeding focus into tropical crops, berries, and regional African and Asian varieties. 

Founded in 1926 by Danish immigrant Harry E. Rosedale Sr. on 10 acres in Monrovia, California, Monrovia Nursery has grown into a premier grower of over 4,000 plant varieties and pioneered container-grown plants to improve quality. Known for its iconic green pot, the company revolutionized the industry through early containerization, dedicated in-house research, and nationwide shipping.

Founding and Early Innovations (1920s–1940s)
    • 1926: Harry Rosedale Sr. establishes the nursery, focused on improving plant quality for home gardeners.
    • 1930s-1940s: Rosedale pioneers growing plants in containers rather than in the ground, allowing for less shipping stress and year-round planting.
    • 1941: Monrovia becomes one of the first nurseries to trademark a plant (Rosedale Pyracantha). 

Expansion and Industry Standards (1950s–1970s) 
    • 1950s: The company introduces a dedicated research department for developing specialized soil mixes.
    • 1953/1956: Due to rapid growth, the nursery relocates its main growing grounds from Monrovia to a larger site in Azusa, CA.
    • 1950s: Monrovia begins shipping container plants nationwide.
    • 1970s: The nursery becomes an industry leader in sustainability by pioneering the recycling of irrigation runoff. 

Modern Era and Growth (1980s–Present) 
    • 1980s: Introduces the “Plant Finder” tool to assist consumers.
    • 1984: Expands operations with a new facility in the Willamette Valley near Portland, Oregon, for cold-hardy plants.
    • 2000s: Continues to grow, developing multiple locations in regions like Visalia, CA, and Georgia.
    • Today: Monrovia operates multiple, nationwide, eco-conscious nurseries, and in 2026, celebrates 100 years of operation. 

Throughout its history, Monrovia has maintained a focus on providing high-quality, often patented or proprietary, plants to garden centers. 

NGB Members 75-100 Years Young


Founded in 1929 as Western Peat Company Ltd. in Vancouver, Canada, Sun Gro Horticulture has grown from a peat manufacturer into North America’s largest producer of professional soilless growing mixes. The company expanded significantly through acquisitions, including purchasing Scotts’ professional growing business in 2004, and now supplies top commercial greenhouse growers while offering retail brands like Black Gold® and Fafard®.

Key Historical Milestones
    • 1929: Established as Western Peat Company Ltd. in Vancouver.
    • 1940s–1960s: Expanded production facilities across Canada, including Manitoba and New Brunswick.
    • 1980: Sold to Fisons PLC and renamed Fisons Western Peat Moss Ltd..
    • 1993: Acquired by Macluan Capital Inc. and rebranded as Sun Gro Horticulture Inc..
    • 2004: Acquired Lameque Quality Group and the Professional Growing Media business from The Scotts Company.
    • 2010s-Present: Reorganized as a corporation and heavily emphasized sustainable peatland management, achieving Veriflora® certification for Canadian production facilities. 

Sun Gro has cemented its position as a market leader by focusing on both professional and retail markets, producing over 70,000 truckloads of products annually. The company has focused heavily on sustainability, adopting strict bog restoration protocols and producing organic-certified mixes (OMRI Listed). Today, they are recognized as a premier provider of peat-based growing media to the top 100 commercial growers in North America. 

Schoneveld Breeding, based in the Netherlands, is an international breeding company with a long history dating back to 1930. The company specializes in seed-raised, flowering pot plants such as Cyclamen, Gerbera, Gaultheria, Primula, Ranunculus and Campanula. Known for its Super Serie Cyclamen, Schoneveld Breeding focuses on developing sustainable, climate-resilient and uniform plant varieties.

  • 1930: Founded in the Netherlands
  • 1980s: Patty Schoneveld began focusing on high-quality, select varieties, taking the first steps into breeding.
  • 1992: The company achieved a major success with a Cyclamen variety boasting 165 flowers, launching their reputation in breeding.
  • 2007: Peter van de Pol acquired Schoneveld Breeding from Patericus Schoneveld, shifting the focus towards specialized breeding and international expansion.
  • 2008: The company defined its distinct character, focusing on sustainability, and later opened a specialized breeding location, becoming part of the “Breeding Accel” alliance.
  • 2016: A discovery of a Blue Cyclamen led to the development of the first F1 Blue Cyclamen. Super Serie Dragon, the Blue patio collection, marketed as the first, truly blue, seed-raised Cyclamen.
  • 2020: Beekenkamp Plants acquired a minority share in Schoneveld, allowing both to exchange knowledge in breeding techniques.
  • 2023: The company rebranded, focusing on “Plant X-tra value” to emphasize sustainable, energy-efficient, and low-PGR (plant growth regulator) plants.
  • 2026: De Groot en Slot became the full owner of Schoneveld Breeding, aiming to strengthen their position in breeding, genetics, and sustainability.

Today, Schoneveld Breeding operates globally with over 170 employees and has a strong presence in the Netherlands and Tanzania, where the company has research and production locations.

Selecta one (formerly Selecta Klemm) is a leading German breeder, producer, and marketer of vegetatively propagated ornamental plants, founded in 1932. Renowned for innovation in bedding plants, poinsettias, and perennials, the family-owned company has grown into an international group with global production sites.

Key Historical Milestones
    • 1932: Company founded.
    • 1950: Commenced cut flower production for the local market.
    • 1964: Initiated breeding activities.
    • 1972: Expanded internationally with the first operation in Italy.
    • 1986: Established a production company in Tenerife.
    • 1999: Established a production company in Kenya.
    • 2000s–Present: Expanded global distribution to include the USA (2003), Colombia (2008), and Japan (2011).
    • 2021: Per Klemm became the sole shareholder following the retirement of his twin brother, Nils Klemm.
    • 2025: Acquired Wagagai Ltd in Uganda, a major production facility. 

Structure and Focus
    • Leadership: Headquartered in Stuttgart, Germany, the company is led by the third generation of the Klemm family.
    • Breeding & Production: Selecta focuses on breeding bedding and balcony plants, poinsettias, perennials, and cut flowers, with eleven production sites and distribution companies in Europe, Africa, Asia, and America.
    • Partnerships: In 2009, Selecta partnered with Ball Horticultural for North American distribution. 

The company is known for its “we love to grow” motto, focusing on sustainable and resource-efficient plant production. 

Founded in 1932 by W. Ray Hastings, All-America Selections (AAS) is the oldest independent, non-profit plant trialing organization in North America, designed to test new, unsold flower and vegetable varieties. It was created to provide unbiased, expert evaluations to consumers, ensuring garden-tested quality, and has announced annual winners since 1933. 

Origins and Purpose
    • Founder: W. Ray Hastings, then-president of the Southern Seedsmen’s Association, proposed the idea in 1932 to inform home gardeners about improved, reliable varieties.
    • Goal: To establish an impartial, rigorous, and nationwide trial system to test new, unsold cultivars before they hit the market.
    • Model: The organization was formed to replace misleading or insufficient information previously available to consumers and to assist with the growing “garden club” movement. 

The Trials and Judging Process
    • Independent Testing: AAS relies on a network of volunteer judges (professional horticulturists) located in geographically diverse areas across the USA and Canada.
    • Evaluation: Entries are grown side-by-side with comparison varieties to determine if the new variety is truly superior in performance, such as yield, disease resistance, or flower production.
    • Winner Designation: Top performers receive the AAS Winner designation, which informs consumers of a “proven” garden choice.
    • Gold Medal Awards: Reserved for significant, rare breeding breakthroughs. 

Key Historical Milestones
    • 1933: The first AAS Winners were announced.
    • 1934: A record 30 award-winning varieties were introduced, the highest number in a single year.
    • 1984: The AAS Board of Directors simplified the award system to the current format, focusing on top-performing winners.
    • Legacy: Many historic, award-winning varieties from the 1930s to the 1950s (such as Scarlet Gleam Nasturtium or Pink Queen Cleome) are still available today. 

Evolution and Modern Role
    • “Tested Nationally & Proven Locally™”: This tagline defines the current mission, ensuring plants thrive in local climates.
    • AAS Display Gardens: A network of nearly 200 public gardens, including universities and arboretums, showcasing current winners to the public.
    • Expanding Categories: While starting with vegetables and flowers, the trials now include herbaceous perennials, shrub-like perennials, and plants suitable for containers. 

Founded as “Illini Corn Hybrids,” Illinois Foundation Seeds Inc. (IFSI) has evolved from a regional cooperative into a global leader in seed genetics based in Tolono, IL. Achievements include a 1942 partnership with the University of Illinois for inbred lines and launching the “Illini Chief” supersweet corn in 1961, revolutionizing the industry.

Key Historical Milestones
    • 1937: Independent Illinois hybrid seed corn producers formed the company to centralize seedstock distribution.
    • 1942: A partnership with the University of Illinois was established, giving IFSI early access to new inbred lines and strengthening its research capabilities.
    • 1945: The company transitioned its focus to contract seedstock production to meet the rising demand for hybrid corn.
    • 1961: IFSI launched “Illini Chief,” the first widely recognized supersweet corn hybrid, developed from research by Dr. John R. Laughnan.
    • 1960s-Present: Expanded into vegetable seeds, launching a sweet corn program that now serves customers in over 60 countries.
    • 2021: Acquired D&D Seed Co. to add beet and Swiss chard to its vegetable seed portfolio.
    • 2025: Acquired by the EW Group GmbH. 

Enza Zaden is a leading global vegetable breeding company, and Vitalis Organic Seeds is its dedicated organic breeding division. Together, they form a powerhouse that supplies vegetable seeds worldwide. 

The Enza Zaden Story
  • 1938: The company was founded by Jacob Mazereeuw as De Enkhuizer Zaadwinkel, a small seed shop in the Netherlands.
  • 1944: Following World War II, the company pivoted to professional vegetable growers and changed its name to De Enkhuizer Zaadhandel.
  • 1962: Piet Mazereeuw (Jacob’s son) introduced the Extase tomato, a massive commercial breakthrough that allowed the company to fund large-scale breeding programs.
  • 1985–Present: Enza Zaden expanded globally, establishing research and sales hubs across Europe, Asia, Africa, and the Americas, while remaining family-owned. 

The Vitalis Story
  • 1994: Vitalis was established in the Netherlands by Dutch breeder Jan Velema with a vision to create high-quality vegetable seeds strictly for professional organic agriculture.
  • 1998: Recognizing a shared vision, Enza Zaden acquired a majority stake in Vitalis. This allowed Vitalis to scale its operations while retaining its organic focus.
  • Present Day: Vitalis is now 100% owned by Enza Zaden and operates as its organic division. It is one of the largest organic vegetable seed producers in Europe, utilizing Enza Zaden’s extensive research capabilities to create disease-resistant, resilient organic varieties. 

Founded in 1939 by Arthur Vesey in York, Prince Edward Island, Veseys Seeds began as a local market garden and has grown into one of Canada’s largest mail-order seed companies. Operating from the same location for over 85 years, the company is renowned for testing seeds in their own 40-acre trial gardens to suit Atlantic Canadian climates. Veseys trials hundreds of new varieties annually to ensure quality and performance for gardeners. 

Key Historical Points:
    • 1939: Arthur Vesey starts the business, originally selling vegetables to local Charlottetown grocery stores.
    • 1948: The company relocates to its present 40-acre site in York, PEI.
    • 1956: Current president Bev Simpson joins the company at age 17, eventually purchasing it.
    • 1996: Veseys becomes an early adopter of technology, launching an online store to complement its catalog.
    • Present Day: Veseys remains a family-owned business, offering a vast range of seeds, tools, and bulbs, with a strong focus on sustainable packaging, including biodegradable poly bags for seeds. 

Founded in 1942 by Roy Olson in Santaquin, Utah, Olsons Greenhouse began as a small backyard operation growing tomato plants for local farmers. It has grown over four generations into a major wholesale and retail operation, now headquartered in Salem, Utah, specializing in bedding plants across the Intermountain West. 

Key Historical Milestones
    • The 1940s–1950s: Roy Olson started growing tomato plants in hotbeds, later transitioning to using converted chicken coops for greenhouses.
    • 1963–1970s: Roy’s son, Jack, built new, larger greenhouses to grow tomatoes year-round, later shifting the focus entirely to bedding plants and Poinsettias by 1977.
    • 1980s Expansion: Jack and his sons (Brad, Bart, and Don) expanded to supply large regional garden centers and retail chains like Kmart.
    • 1987 Division: The business was split into wholesale (Olson’s Greenhouse Gardens, led by Jack and Bart) and retail (Olson’s Garden Shoppe, led by Brad).
    • 1990s-Present: Under fourth-generation owner Bart Olson and his wife Yvonne, the company expanded heavily, moving its main operation to a 68-acre facility in Salem, Utah, and expanding into Idaho and Colorado. 

As of 2026, the company operates millions of square feet of greenhouse space across Utah, Idaho, and Colorado, supplying over 400 retail locations. While the wholesale side has expanded, the family retains the original, smaller retail Olson’s Garden Shoppe in Payson. 

Wenke Greenhouses is a third-generation, family-owned business in Kalamazoo, Michigan, operating since 1942, that has grown into one of the nation’s largest bedding plant producers. The company now has four locations in Kalamazoo and a sister company, Sunbelt Greenhouses in Douglas, GA, and operates over 50 acres of production, serving Midwest landscapers and garden centers. 

Key Historical Highlights
    • Origins (1942–1950s): Founded by Chris and Effie Boven Wenke, the business started on what is now their retail site on Sprinkle Road in Kalamazoo, initially focusing on growing tomatoes and other crops.
    • Generational Growth: The business transitioned from the founders to the second generation and eventually to the third generation, with Lisa Wenke Ambrosio currently serving as president.
    • Wholesale Expansion (1986): The company expanded significantly by acquiring Sunbelt Greenhouses in 1986, growing their capacity to service large-scale wholesale customers.
    • Modern Expansion (2014): In 2014, Wenke Greenhouses acquired the former Elzinga & Hoeksema “New Millennium” facility in Western Michigan to expand their production capabilities.
    • Community Tradition: For many years, the company has maintained the tradition of giving a free tray of flowers to children, a practice started by Effie Boven. 
    • Sustainability & Operations: While focusing on traditional growing, they incorporated the modern “New Millennium” greenhouse into their operations, which features geothermal and solar technology. 

Founded in Paonia, Colorado by Claude Hope, Charlie Weddle and Bob Holley, PanAmerican Seed is a premier breeder and producer of F1 hybrid and open-pollinated flower and vegetable seeds. Acquired by Ball Horticultural Company in 1962, it is known for industry-changing innovations like Super Elfin® Impatiens, Wave® Petunias, and disease-resistant Beacon® Impatiens. 

Founding and Early Years (1940s–1950s)
    • The Founders: Claude Hope, Charlie Weddle, and Bob Holley formed the company to pioneer new breeding techniques, specifically targeting superior hybrid flower varieties.
    • Early Focus: Initial products focused on double petunias, begonias, and snapdragons.
    • Key Development: In the 1950s, the company shifted toward hybrid breeding, and Claude Hope established a crucial production facility in Costa Rica. 

Expansion and Innovation (1960s–1980s) 
    • Ball Merger: In 1962, PanAmerican Seed was acquired by the Ball Horticultural Company, a partnership that allowed for major expansion.
    • Super Elfin Impatiens: The introduction of Elfin Impatiens in 1969, followed by the improved Super Elfin® series in 1980, revolutionized the bedding plant industry.
    • Facility Growth: The 1970s and 1980s saw the opening of their Elburn, Illinois, facility. 

Industry Milestones (1990s–Present)
    • Iconic Introductions: The 1990s brought breakthrough products such as Wave® Petunias (the first of which was an AAS Winner) and Dragon Wing® Begonias.
    • Diversification: The company expanded into perennials by acquiring Kieft Seed™ in 2009 and added the HandPicked Vegetables® collection in 2015.
    • Disease Resistance: In 2019, Beacon® Impatiens were introduced, offering resistance to Impatiens downy mildew. 

PanAmerican Seed celebrated its 75th anniversary in 2022, maintaining its reputation for developing high-quality, reliable genetics for growers and home gardeners.

Founded in 1946 in Zeeland, Michigan by Dennis and Harriet Walters, Walters Gardens has grown from a 5-acre perennial farm into a premier multimillion-dollar wholesale perennial producer. Renowned as a leader in hybridizing and tissue culture, the family-owned company now manages 1,500 acres and extensive greenhouses, serving as the exclusive supplier for Proven Winners Perennials. 

Origins and Growth (1940s–1970s)
    • Founding: In 1942, Dennis Walters began working for Dena Knoll, who ran a small perennial business with her daughter, Harriet. Dennis and Harriet married, taking over the operation in 1946 as Knoll and Walters Perennials, eventually rebranding as Walters Gardens.
    • Expansion: Dennis was a visionary who built custom greenhouses and was among the first in the industry to use a color catalog to market plants.
    • Innovation: In the mid-1970s, the company built one of the industry’s first tissue culture labs to ensure clean, high-quality plant production. 

Industry Leadership and Modern Era (1980s–Present)
    • Specialization: The company grew to specialize in bare root, potted, and tray liners (young plants) for retailers and wholesalers.
    • Proven Winners: In 2011, Walters Gardens became the exclusive perennial licensee for Proven Winners, aligning with a major brand to distribute new genetics.
    • Modern Operations: Still family-owned and operated in Zeeland, the company is managed by the second and third generations and specializes in plant breeding and sustainable growing practices.
    • Recognition: In 2008, the company was named Michigan Agriculture Exporter of the Year. 
Pure Line Seeds is a long-standing, family-owned company with roots in breeding and producing non-GMO pea varieties for processing and fresh markets. Originally based near Moscow, Idaho, the company later moved its operations to Warden, Washington, and was acquired by Ethan and Torey Rosen in 2019. 
Key Historical and Operational Milestones:
    • Establishment (1948): Founded as a regional supplier of garden pea seeds, serving Northern Idaho, the Pacific Northwest, and Canada.
    • Expansion: Moved operations to the Columbia Basin in Warden, Washington, to utilize its premier seed-producing environment.
    • Expansion (Olathe, CO): Purchased a seed operation in Olathe, Colorado, to broaden production capabilities.
    • Acquisition (2019): Ethan and Torey Rosen took ownership
    • 75th Anniversary (2023-2024): Celebrated 75 years in the seed industry.
    • Partnership (2026): Collaborating with Proven Winners to supply vegetable and herb varieties for their Proven Harvest line. 

“Induce variation and make selection” – this is the principle of plant breeding on which Pure Line Seed’s breeding program stands today. They use traditional, non-GMO practices to induce variation, followed by intensive selection processes in the field and in various places.
Edmunds’ Roses was founded by Fred Edmunds Jr. in Wilsonville, Oregon, establishing itself as a premier mail-order supplier of high-quality hybrid tea, grandiflora, and floribunda roses, often favored by exhibition growers. Phil Edmunds, Fred’s son, took over in 1992 before selling the family business to Jung Seed Company of Wisconsin in 2005. 
History and Evolution
    • Founding (1949): Fred Edmunds Jr. established the nursery, specializing in exhibition-quality roses.
    • Family Legacy: Phil Edmunds grew up in the business and later took ownership in 1992, managing it with his wife, Kathy.
    • Specialization: The company became renowned for supplying exhibition-type roses, particularly hybrid teas with elegant, long-stemmed flowers, as well as grandifloras and floribundas.
    • Transition (2005): The nursery was sold to the Jung Seed Company of Wisconsin.

Legacy and Reputation
    • Edmunds’ Roses is known for providing high-quality bareroot roses to gardeners across the U.S..
    • Many of their products are grafted onto Dr. Huey rootstock.
    • The company is often cited as a leading source for popular, fragrant varieties like ‘Delish’ and other disease-resistant types. 

Today, the brand continues as an online retailer, Edmunds’ Roses, maintaining its reputation for a wide selection of roses. 
Founded by Govert Beekenkamp in Maasdijk, Netherlands,  Beekenkamp Group has grown from a 1.3-hectare vegetable nursery into a global horticultural leader. Celebrating its 75th anniversary in 2026, the family-owned company specializes in young vegetable plants, ornamentals, chrysanthemums, and sustainable packaging. 
Key Historical Milestones
    • 1951: Govert Beekenkamp starts a small-scale vegetable plant nursery.
    • 1980s-90s: Expansion through acquisitions (Lyraflor, Leen de Mos Tropica, Fred Blokker) and the launch of Beekenkamp Verpakkingen (packaging) in 1982.
    • 1995-2005: International production sites established in Kenya, Uganda, and Ethiopia.
    • 1998: Collaboration with Hoek Breeding leads to the creation of Deliflor Chrysanten, now a world leader in chrysanthemum breeding.
    • 2000: Ownership transfers to the second generation, daughters An and Margriet Beekenkamp. 

Beekenkamp Today
    • Structure: Comprised of Beekenkamp Plants (Vegetables & Ornamentals), Beekenkamp Verpakkingen, and Deliflor.
    • Scale: Over 95 hectares of greenhouses producing >2 billion young plants annually.
    • Global Presence: Active in over 45 countries with locations across Europe, Africa, North/South America, and Asia. 

The company, currently led by An and Margriet Beekenkamp, focuses on innovation, quality, and sustainable, long-term growth in the horticultural sector. 

NGB Members 50-75 Years Young

Danziger, founded in 1953 by Ernest and Zehava Danziger in Mishmar Hashiva, Isarael, has grown from a small family farm into a global leader in floriculture, breeding and producing hundreds of millions of cuttings annually. Known for pioneering tissue culture in the 1970s and releasing groundbreaking varieties like Million Stars® Gypsophila, the company now operates major R&D and production facilities across Israel, Guatemala, Kenya, and Colombia.
Origins and Early Years (1950s-1960s)
    • Establishment (1953): Ernest and Zehava Danziger founded the company in Israel, initially growing traditional crops like corn and strawberries before shifting to flowers.
    • The “Step Ahead” Motto: By planting corn earlier than recommended, the founders adopted a strategy of innovation, leading to their reputation for being “one step ahead.”
    • Flower Export (1960s): Encouraged by Israel’s Ministry of Agriculture, they began exporting Gladiolus and, in 1965, shipped their first chrysanthemum cuttings to Holland.

Growth and Technological Advancements (1970s-1990s)
    • Greenhouse Pioneering: Danziger was among the first in Israel to use advanced greenhouses for production.
    • Tissue Culture: In the 1970s, they became early adopters of tissue culture technology to produce clean, high-quality plant materials.
    • Breeding Efforts: By the late 1980s, the company started actively breeding its own varieties, focusing on Asters, New Guinea impatiens, and cut gypsophila.
    • Breakthrough (1990s): The launch of Million Stars Gypsophila in 1997 became a global breakthrough, setting new standards for the flower industry.

Global Expansion and Modern Era (2000s-Present)
    • Global Reach: Today, Danziger supplies over 500 million cuttings to more than 60 countries, operating massive R&D facilities
    • Key Products: Beyond cut flowers, Danziger is a major force in bedding plants, including the popular Amore™ Petunia and Vanessa™ Verbena series.
    • Milestones: In 2023, founder Ernest Danziger celebrated his 100th birthday, marking a legacy of seven decades of innovation in floriculture.

Danziger continues to produce, propagate, and market a vast range of cut flowers, annuals, and perennials, with a focus on delivering high-quality, disease-resistant plant genetics to growers worldwide.
Jelitto Perennial Seeds, founded by Klaus R. Jelitto in 1957, grew from a small German nursery into a global market leader offering over 3,700 perennial, alpine, and herb varieties. Known for innovation, Jelitto developed “Gold Nugget Seed” (1970s) for easier germination of cold-dependent seeds and JET® seed technology (2000s) for superior seed preparation. 
Early Beginnings
    • 1957: Klaus R. Jelitto became self-employed, representing German nursery products in Sweden.
    • 1960s-1970s: The business grew from a hobby into a principal focus, moving offices multiple times.
    • 1992: Settled in a permanent, large-scale facility in Schwarmstedt, Germany. 

Key Developments & Innovations
    • Gold Nugget Seed: Developed by Klaus R. Jelitto between 1972-1977, this treatment eliminated the need for cold-wet stratification for many difficult seeds, with patents granted in 1979-1980.
    • JET® Technology (2000): Introduced to improve mechanical sowing, seed purification (rubbed free of chaff), and seed health.
    • Breeding and Introductions: The company has produced numerous introductions, including Echinacea ‘Green Twister’ and Rudbeckia ‘Little Goldstar’. 

While based in Germany, Jelitto established a North American office in 1995 to handle imports and distribution. Today, they serve a massive international wholesale market while allowing online orders for gardeners. 

 

Tennessee Wholesale Nursery (TN Nursery), established in 1959, has grown from a small family operation in McMinnville—the “Nursery Capital of the World”—into a major national online supplier of native plants. Founded by the Sons family, it specializes in direct-from-grower, field-grown trees, shrubs, and perennials, bridging the gap between traditional agricultural methods and modern e-commerce. 
Origins and Evolution
    • Foundation (1959): The nursery was founded in Middle Tennessee based on a, “strong, healthy plants grown in native soil” philosophy.
    • Early Methods: The early operation was a small family farm that used mules for plowing and hand-dug plants to sell to local, regional, and national clients.
    • Expansion: It grew from just a couple of acres into a large-scale operation under the guidance of the Sons family, eventually adopting modern technology like mechanical transplanters. 

The Shift to E-Commerce
    • Modernization (2009): In 2009, under leadership from Tammy Sons, the business transitioned to an e-commerce model, allowing them to sell directly to retail homeowners, landscaping professionals, and ecological restoration groups across the U.S..
    • Specialization: The nursery moved from solely wholesale mail-order specializing in native plants, to supplying products to high-profile clients like Arlington National Cemetery.
Founded in 1961 by Cuban immigrant Jose Costa Sr. in Homestead, Florida, Costa Farms began as a 30-acre tomato and citrus farm. It pivoted to foliage plants in the late 1960s, evolving into one of the world’s largest horticultural growers of indoor tropicals, perennials, and annuals, with over 5,200 acres of production. 
Key Historical Milestones
    • 1961: Jose Costa Sr. and his sons, Tony and Mike, started the nursery business in Miami, specializing initially in calamondin citrus and foliage.
    • 1970s: The company expanded rapidly, becoming a major player in the Florida indoor plant industry during the foliage revolution. In the 1970s, Costa Farms launched its farm in the Dominican Republic as a vertical integration play—to be able to provide its own cuttings of top foliage varieties, rather than having to rely on cuttings suppliers.
    • 1990s: Hurricane Andrew destroyed most of the nursery’s infrastructure. The family chose to rebuild, resulting in a more modern, efficient operation. The third-generation of the Costa family took leadership after Hurricane Andrew; the current president of Costa Farms is fourth-generation Joche Smith Jr.(his father, Joche Smith is still CEO).
    • 2000s: The firm expanded its footprint beyond Florida to include facilities in North Carolina, South Carolina, and international locations like the Dominican Republic.
    • 2017: Costa Farms was acquired by the Markel family, joining their portfolio of companies.
    • Present Day: Under leadership that has included third-generation family members, the company remains a top supplier to major retailers like Walmart, Home Depot, and Lowe’s. 

Evolution and Growth
    • From Crops to Foliage: The company transitioned from food crops to houseplants, then expanded into outdoor tropicals (hibiscus, mandevilla) and annual bedding plants.
    • Innovation & Plant Hunting: Costa Farms developed a reputation for identifying new plant trends, utilizing a full-time “Plant Hunter” to introduce rare varieties to the market.
    • Sustainability: The firm has focused on sustainable efforts, including using recycled plastics in containers and raising beneficial insects to manage pests. 

Costa Farms continues to supply a wide range of independent garden centers, as well as major retailers. The company is known for its wide variety of plants and its “Exotic Angel Plants” collection.

Founded in 1964 by Calvin Ernst in Pennsylvania, Ernst Conservation Seeds began as a family enterprise cultivating crownvetch for highway erosion control. Over 60 years, it grew into the largest producer of native seeds in the eastern U.S., specializing in native, naturalized, and pollinator-friendly seeds for ecological restoration. 
Founding and Early Years (1960s–1970s)
    • The Catalyst: In 1963, Calvin Ernst, while still in college, invested $1,000 in seed to grow crownvetch on five acres of his family’s farm.
    • Initial Success: By 1964, the enterprise—initially called Ernst Crownvetch Farms—sold its first major crop to Stanford Seed in Pennsylvania, allowing them to expand operations.
    • Commercial Focus: The company initially focused on supplying seed to stabilize steep slopes on Pennsylvania highway projects. 

Transition to Conservation and Native Species (1980s–1990s) 
    • Shifting Focus: As demand for highway stabilization eased, the company pivoted toward native species, capitalizing on a growing interest in wetland preservation and environmental restoration.
    • Diversification: By 1990, Calvin Ernst had expanded the company’s offerings to include a wide range of native plants, moving away from relying solely on non-native crownvetch. 

Modern Era (2000s–Present)
    • Growth and Reach: Today, the firm operates on over 10,000 acres in northwestern Pennsylvania, supplying hundreds of species of native seeds across the U.S. and internationally.
    • Industry Leadership: The company is a key supplier for projects involving pollinator habitats, solar site revegetation, and wetland restoration.
    • Family Tradition: The company remains a family-owned business, with Calvin and his family leading the company. 

Founded in 1965 by Gene and Dee Milstein in a Golden, Colorado basement, Applewood Seed Co. has grown into a premier wholesale supplier of wildflower, herb, and garden seeds. Originally focused on local, hand-collected wildflower seeds, the company expanded in the 1980s to serve national commercial, government, and landscape markets. 
Early Foundations (1960s–1970s)
    • 1965: Gene Milstein founded the company, initially offering traditional flower and vegetable seed packets.
    • 1967: The company shifted focus toward hand-collected wildflower seeds sold in unique, hand-drawn packets to gift and garden markets.
    • 1970s: A comprehensive research program was implemented to study wildflower cultivation, including germination, site preparation, and seed mixtures. 

Expansion and Commercial Growth (1980s–1990s) 
    • 1980s: Applewood began selling bulk wildflower seeds to highway, municipal, and commercial landscape markets.
    • 1997: The company sold its retail product division to focus entirely on wholesale, following 26 years of retail development by Dee Milstein. 

Modern Era (2000s–Present)
    • Operations: The company, now based in Arvada, CO, operates in a 18,000 sq. ft. facility with a state-of-the-art testing lab staffed by Registered Seed Technologists.
    • Growth: They work with over 100 professional seed growers worldwide, specializing in open-pollinated, native grasses, and pollinator-friendly mixes.
    • Succession: As of 2020, Applewood Seed Co. transitioned to an employee-owned organization (ESOP) to maintain its unique company culture and continue the founders’ legacy. 
Westhoff Vertriebsges. mbH, based in Südlohn, Germany, is a prominent European plant breeding company, known for developing high-quality, innovative genetics for petunias, calibrachoas, and other potted plants
Key Historical & Operational Milestones
    • Breeding Focus & Innovation: Westhoff is recognized for its innovative breeding programs, including the “Crazytunia” petunia series, featuring unique patterns, and the “Calitastic” calibrachoa series.
    • The “Orange Petunia” Petition: In 2021, Westhoff led a successful petition with the USDA and APHIS to deregulate genetically modified orange petunias in the United States, which had previously been subject to restrictions.
    • Expansion & Technology: The company operates a sophisticated, large-scale greenhouse facility in Germany, which includes automated, high-capacity rolling container systems implemented in partnership with Logiqs.
    • Partnerships & Breeding Focus: Known for its “Westflowers” brand, the company has expanded its portfolio to include, amongst other things, dianthus and coleus. While they have worked with distributors like Dümmen Orange in the past, they continue to build their own global supply networks.
    • Recent Introductions: As of 2025-2026, the company continues to highlight new introductions like the “DiscoBall” petunia series at industry events such as the California Spring Trials (CAST). 

Westhoff focuses on breeding plants that work for the grower, have strong retail sales potential, and provide enjoyment to the end consumer. Their breeding often focuses on heat tolerance, uniformity, and unique floral patterns. 
Known-You Seed Co., Ltd. was established in 1968 by Mr. Wun-Yu Chen, a former public official who specialized in crop breeding, particularly for heat-tolerant and disease-resistant watermelon varieties. Famous for pioneering Taiwan’s first-generation hybrid seeds, the company has grown into an international entity, with over 3,000 commercial varieties sold in more than 170 countries, with a primary focus on watermelons, melons, and papayas. 
Key Historical Milestones
    • Establishment (1968): Founded with the philosophy of “One seed, one responsibility,” focusing on breeding high-quality, innovative vegetable varieties.
    • Expansion (1990s-2000s): Expanded internationally with locations in Thailand, India, and Vietnam, and a U.S. branch to target diverse, high-yield vegetable markets.
    • Industry Leadership: Known-You created over 90% of watermelon varieties grown in Taiwan and has earned multiple awards from All-America Selections for, among others, their Tomato Sugary and Watermelon Shiny Boy varieties.
    • Global Reach & Impact: The company has played a major role in developing agricultural technology in Southeast Asia by promoting and lending hybrid seeds to farmers in developing regions.
    • Research & Development: Known-You is actively involved in creating disease-resistant and heat-tolerant seeds to combat climate change, with significant investments in R&D.
    • Corporate Social Responsibility: In 2001, founder Chen Wen-yu established the Known-You Seed Farmers’ Hospital in Myanmar to improve local farmers’ welfare. 

Today, the company remains a prominent name in global vegetable seed development with a focus on serving both smallholder farmers and modern, commercial horticultural industries.
David Austin Roses, founded by David C.H. Austin in Shropshire, England, revolutionized rose breeding by crossing old garden roses with modern hybrid teas to create the “English Rose“. Beginning with ‘Constance Spry’ in 1961, the family-run company has developed over 190 varieties, focusing on fragrance, form, repeat flowering, and disease resistance. 
Founding and Philosophy
    • Passion: David Austin Sr. (1926–2018) was inspired by the charm and scent of Old Roses but wanted to add the wide color palette and repeat-flowering capabilities of modern roses.
    • The First Rose: After initial attempts, his first commercial success was ‘Constance Spry‘ in 1961.
    • Early Challenges: Many nurserymen initially doubted the appeal of his “old-fashioned” hybrids, leading Austin to sell directly to gardeners from his kitchen table. 

Growth and Key Milestones
    • Breakthrough (1982–1983): Following a successful display at the RHS Chelsea Flower Show in 1982, his “English Roses”—notably varieties like ‘Graham Thomas’—gained immense popularity.
    • Breeding Approach: The company meticulously selects for health, fragrance, and beauty over a decade-long development process before introducing new varieties.
    • Family Tradition: Today, the business remains a family enterprise in Albrighton, employing skilled hand-budding techniques for over 60 years. 

David Austin Sr. passed away in 2018, but the company continues to release new varieties, having introduced nearly 200 during his lifetime. The firm’s commitment to creating the “ultimate rose” remains unchanged.
Founded in the early 1970s by Lyman White in Cambridge, New York, Cambridge Pacific is widely known as “The Folks Who Make The Packets”. It primarily manufactures and prints custom seed packets, pockets, and labels for organic farmers and seed companies. 
  • Early Days: Originally named Cambridge Seed Packet Company, Lyman White ran the small shop in a barn with his wife and children. It was a niche company, focused on short runs and stock packets, with Lyman often providing his own photography for packet imagery.
  • 1986 Acquisition: White sold the business to California-based Pacific Lithograph, which established the official name Cambridge Pacific.
  • 1995 to Present: Current owner Chris Belnap purchased the seed packet company in 1995 and merged it with his existing printing business. He moved operations to a repurposed, blue former chicken coop (formerly part of Owlkill Farms). Today, it is a high-tech, environmentally focused printing facility. 

Today, Cambridge Pacific is a world-class supplier of specialty packets, pockets, and labels.

Bluestone Perennials is a family-run, 2nd-generation nursery located in Northeast Ohio. It was started in 1972 with two small rented glass houses in Mentor, Ohio by Richard Boonstra.

Origins and Evolution

  • The Vision: Richard realized that emerging horticultural technologies—specifically plastic cell-packs and soil-less potting mediums—were perfectly suited for mail-order marketing.
  • A Family Effort: Alongside their two teenage children, the family launched the business from a makeshift office in the potting area, shipping 400 orders in their first year.
  • A Permanent Home: In 1975, the Boonstras purchased a 47-acre vegetable farm in Madison, Ohio, choosing the location for its excellent land despite a farmhouse in desperate need of repair.
  • Steady Expansion: Each passing year brought continued business growth and the construction of more greenhouses.
  • The Second Generation Returns: The family business evolved as the children returned to Madison to join the operation—son Bill arrived in 1983 with his wife, Sarah, followed later by daughter Jan and her family.Leadership Transition: By 1994, Bill officially took over the family business, supported by a strong family network that would eventually grow to include the third generation.

Founded by 22-year-old Rob Johnston, Jr. in a New Hampshire farmhouse attic, Johnny’s Selected Seeds was created to provide high-quality seeds to home gardeners and farmers. Originally called “Johnny Apple Seeds,” the company moved to Maine in 1975, became 100% employee-owned by 2012, and is known for its research farm and extensive seed trials. 
Key Historical Milestones
  • 1973: Founding: Rob Johnston, Jr. starts the company with $500 in savings in New Hampshire, shortly moving to Acton, Massachusetts.
  • 1974: Name Change & First Catalog: Renamed to “Johnny’s Selected Seeds” and issued the first catalog.
  • 1975: Move to Maine: The company moved to Albion, Maine, to a farm that serves as the center for research and production.
  • 1970s-80s: Growth & Focus: Focused on finding reliable, flavorful vegetable varieties, becoming a key supplier for small-scale, local, and organic market farmers.
  • 2003: Retail Store: Opened a retail store in Winslow, Maine.
  • 2006-2012: Employee Ownership: Transitioned to 100% employee ownership through an Employee Stock Ownership Plan (ESOP).
  • Present Day: Johnny’s is known for its high-quality standards, trial programs, and commitment to offering non-GMO seeds.  
True Leaf Market is a prominent, independent e-commerce seed company based in Salt Lake City, Utah, known for its massive selection of non-GMO heirloom, organic, and specialty microgreen seeds. 
Key Milestones
  • The Foundation (1974): Greek immigrant Demetrios Agathangelides founded Mountain Valley Seed Company, originally packing seeds by hand on his kitchen counter for local farmers in the Intermountain West.
  • E-Commerce Roots (2000): Sibling duo Parker Garlitz and Kaitlin Jones launched Wheatgrasskits.com, which expanded into the Handy Pantry brand to specialize in countertop gardening, sprouts, and wheatgrass.
  • The Merger (2014): Recognizing that their product lines perfectly complemented one another, Mountain Valley Seed Co. and Handy Pantry merged to officially form True Leaf Market Seed Company.
  • Brand Expansion: True Leaf Market consolidated several iconic niche seed brands under its umbrella, including Kitazawa Seed Co. (the oldest Asian vegetable seed company in America) and Sustainable Seeds.
  • Scale: The company has grown from a handful of founders into an operation with nearly 200 employees, supplying home gardeners and commercial growers worldwide. 

NGB Members 40-50 Years Young

Founded in 1977, Floragran is a small, family-owned seed production company based in Lochem, the Netherlands. Over the decades, the company has expanded its expertise across three core areas of production:

Core Specialties

  • F1 Hybrid Production: Since its founding, Floragran has specialized in producing F1 hybrids using customers’ stockseed. This remains a cornerstone of the business, featuring high-quality varieties such as Viola, Cyclamen, Begonia semperflorens, and Primula acaulis.
  • Packet & Wildflower Commodities: Introduced in the early 1980s, the company produces commodity seeds for the packet and wildflower trades using its own stockseed. Floragran is dedicated to maintaining and continuously improving these varieties, driven by the belief that even packet seeds deserve premium quality.
  • Greenhouse O.P. & Specialized Productions: Launched in the mid-1980s to meet customer demand, Floragran produces high-value Open Pollinated (O.P.) crops in its greenhouses, primarily for commercial growers. Today, the company offers a wide range of greenhouse items alongside isolated stockseed productions.

Bejo Zaden (headquartered in the Netherlands) is a globally recognized, family-owned leader in vegetable breeding and seed production. Bejo Seeds Inc. is its primary North American subsidiary, handling marketing, customer support, breeding, and production for the US and Canadian markets. 

History
    • Early 20th Century Pioneers: The origins of Bejo trace back to two separate Dutch family businesses: a grocery and seed business started by Jacob Jong in 1899, and a seed enterprise led by Cor Beemsterboer. Both men operated in the North Holland region, pioneering the selection and breeding of cabbage, carrots, and onions.
    • The 1960s Hybridization: In 1963, the Jong and Beemsterboer families made a joint investment in modern hybridization techniques, which led to highly successful new vegetable varieties.
    • The Formation of Bejo (1978): The shared success of their breeding ventures prompted the two firms to officially merge in 1978, establishing the globally recognized company Bejo Zaden.

Bejo Seeds Inc. (North America)

  • Incorporation (1991): Bejo Seeds Inc. was formally incorporated in 1991 to bring Bejo’s high-quality seed genetics directly to North American growers.
  • Organic Seed Production: Bejo was an early pioneer in sustainable agriculture, establishing organic seed production in the 1990s. Bejo Seeds in North America later earned USDA organic certification in 2005.
  • Locations: The US and Canada territory is serviced from their North American headquarters in Oceano, California, with staff and test sites located in major vegetable production regions across the continent. 

Today, Bejo produces over 1,100+ vegetable varieties across 40+ crops, specializing in carrots, cabbage, onions and red beets. Their researchers frequently work to improve disease resistance, yields, flavor, and consumer appeal (notably helping spark a boom in milder Brussels sprouts).

Founded by Steve Solomon, Territorial Seed Company was created to champion vegetable varieties best adapted to the tough, cool-climate growing conditions of the Pacific Northwest. 
History
    • The Early Years (1979–1985): Solomon started the company in Lorane, Oregon, writing the first catalog by hand. He prioritized organic, open-pollinated, and heirloom varieties, establishing deep trial gardens to test their hardiness in both summer and winter.
    • The Johns Era (1985–2022): In 1985, long-time customers Tom and Julie Johns purchased the company. Under their leadership, Territorial expanded significantly. In 1988, they launched the Winter Garden Catalog—which remains one of the only catalogs in the U.S. exclusively focused on cool-season, year-round gardening. They also acquired a 75-acre farm near Cottage Grove, Oregon, used exclusively for breeding, research, and rigorous seed trials.
    • Next Generation of Stewardship (2022–Present): Leadership of the family-owned company passed to the next generation, Jake and Farren, who continue to focus on soil health, non-GMO offerings, and year-round self-sufficiency for home gardeners. 

Today, the company remains known for its extensive in-house Vegetable Trial Evaluations, trialing roughly 2,000 varieties annually to test yield, taste, and resilience before offering them to the public. Territorial Seed is also an AAS Trial site.
American Meadows is a leading online retailer specializing in wildflower seeds, pre-planned perennial gardens, and eco-friendly lawn alternatives. Meadowscaping is their mission; they encourage gardeners to reimagine what they can do with their patch of earth.
History
    • The Founders: The company was founded by Ray and Chy Allen, who followed their dream and moved their family to the rolling hills of Vermont to start a wildflower farm.
    • The Seed Man: In 1987, a local high school freshman named Mike Lizotte took a seasonal job at the farm. He quickly developed an encyclopedic knowledge of wildflower seeds and earned the nickname “The Seed Man”. 

Digital Growth: 1998–Present
    • Birth of American Meadows: Capitalizing on the emerging internet boom, the Allens launched AmericanMeadows.com in 1998. Ray Allen became an early adopter of digital marketing, participating in some of the first internet retail conferences and being featured in early Google paid search marketing materials.
    • Transition of Leadership: In 2009, Ray and Chy retired. Mike Lizotte and Ethan Dropkin (an expert horticulturist) purchased the business, stepping up to lead the company’s evolution. 

American Meadows is widely credited with helping pioneer the “meadowscaping” movement—the practice of replacing traditional turf lawns with ecologically beneficial, native, and colorful wildflower meadows. Today, the Vermont-based company continues to expand its offerings, which now include seed mixtures for commercial landscaping, specialized regional seed blends, and organic bulbs. 

Founded in Grand Haven, Michigan by Dale and Liz Deppe, Spring Meadow Nursery began as a small contract-growing operation. Over the decades, it evolved into one of North America’s largest woody plant liner providers, revolutionizing the plant breeding and marketing industry. 
History
    • 1981: After Dale was laid off from a nursery job during the early-80s economic downturn, he and his wife Liz bootstrapped their own operation. They started with just 20 acres and a single 15×100-foot propagation greenhouse built from old telephone poles.
    • The 1990s: Spring Meadow transformed the industry by utilizing patented plant programs that set aside royalties specifically for marketing, a novel concept at the time. Dale Deppe and Tim Wood spearheaded the creation of the ColorChoice Shrubs brand, introducing iconic staples like ‘Limelight’ hydrangea and Wine & Roses® weigela.
    • 2004: The nursery partnered with Proven Winners, becoming the exclusive licensee for developing, introducing, and marketing shrubs under the Proven Winners® ColorChoice® name.

Now operating hundreds of acres of computerized greenhouses, stock fields, and specialized trial facilities, the company remains a family business. Dale and Liz’s son, Jeremy Deppe, now leads the nursery as general manager. 

Founded in 1982 in Oberlin, Ohio, Express Seed Company has grown into one of North America’s leading horticultural brokerage firms. Originally established by John van Wingerden and Ron Pierre to serve the core commercial grower market, the company provides seeds, young plants, cuttings, and technical support to the horticulture industry. 
Key Milestones & History
    • Early Innovation (1980s): The company pioneered selling seeds by exact count rather than by weight, allowing for much higher precision and efficiency in sowing.
    • Expansion & Leadership: David van Wingerden (John’s son) joined the family-run business in 1997 and became COO in 2006, guiding the company through immense technological and logistical growth. Dave Watt also served as CEO and General Manager, leading the company through decades of vendor innovations.
    • Executive Transition (2020): Scott Valentine stepped in as Chief Executive Officer, continuing the company’s focus on strategic team-building and vendor relations.
    • Major Acquisitions (2022): Express Seed significantly expanded its national footprint by taking over Syngenta’s unrooted poinsettia cuttings portfolio for the United States and Canada.
    • Indoor Floral Team (2024): The company launched the InBlume Indoor Floral division, partnering with European breeders like HiBreeding and Perlanova to bring premium indoor blooming potted plants, such as hydrangeas, to the North American market.
    • Legacy: The company suffered a major loss when COO and CIO David van Wingerden passed away in January 2024, but the business continues to operate as a major supply chain conduit for the North American nursery and greenhouse industry. 

As an independent broker, Express Seed Co. offers objective recommendations on the best genetics and varieties globally. They supply everything a commercial grower needs—including tissue cultures, bulbs, bare-root plants, and plugs—while also offering robust supply chain logistics and hands-on technical support.
Founded in 1982 by Christel and Wayne Osborne, Osborne Quality Seeds is a family-owned distributor providing high-quality vegetable, flower, and herb seeds to commercial growers and home gardeners across the U.S. and Canada. Today, they continue their decades-long legacy of agricultural innovation and customer-driven seed trials. 
History 
  • 1982: Christel and Wayne Osborne founded W. Osborne International Seed in Washington state’s Skagit Valley. Wayne’s background in the seed business, combined with their proximity to the Pacific Northwest’s fertile growing regions, inspired the launch.
  • 1994: After Wayne passed away, Christel Osborne took the helm and successfully carried on the business, facing challenges in an industry where women were then underrepresented.
  • 2018: The company joined forces with Gowan Seed Company, transforming into a full-service seed distributor supporting farmers of all sizes while retaining its dedication to customer service.

Currently headquartered in Mount Vernon, Washington, the company operates a two-acre field trial farm where they test and identify the best-performing hybrid, open-pollinated, and organic seed varieties. 

Berlin Seeds is a family-owned agricultural and gardening supply store located in the heart of Ohio’s Amish Country (Berlin, Ohio).  
The company is deeply intertwined with the local community, serving generations of gardeners and small-scale farmers. It was built on a philosophy of promoting healthy lifestyles, sustainable growing, and the belief that “seed is the currency of our planet”. 
History
    • Heirloom & Open-Pollinated Seeds: Berlin Seeds focuses heavily on biodiversity, offering a wide, time-tested variety of heirloom, open-pollinated, and hybrid vegetable and flower seeds.
    • Old-Fashioned & Modern Tools: Beyond seeds, they carry an assortment of essential gardening supplies, practical tools, and home goods tailored to help gardeners get from “seed to spoon”.
    • Soil Health & Amendments: Emphasizing that healthy soil is key to productive harvests, they offer an extensive catalog of organic fertilizers and soil amendments.
    • Family Ownership: Acquired and managed by Marcus Wengerd and his family, the business is operated with a strong emphasis on seed independence, personal stewardship, and passing traditional growing knowledge to the next generation. 
Founded in Burlington Vermont by Will Rapp and Alan Newman, Gardener’s Supply Company began as a mail-order catalog for organic gardening tools. It has grown into a 100% employee-owned, B Corp-certified company renowned for earth-friendly products. Following a pandemic-era boom, it faced financial challenges and filed for bankruptcy, leading to its acquisition by Gardens Alive! in 2025. 
History
  • 1983: Gardener’s Supply is established. Identifying a gap in the availability of organic and European-style gardening tools, the founders built the business on principles of environmental sustainability and community building.
  • 1987: The company embraces an Employee Stock Ownership Plan (ESOP) to foster a collaborative and shared-success corporate culture.
  • 1989: The flagship retail garden center opens in Burlington, Vermont. The company’s headquarters and operations also anchor the 350-acre Intervale, helping transform it into a major hub for sustainable farming and urban composting.
  • 2009: Will Raap sells his remaining stake, transitioning the business to become 100% employee-owned.
  • 2014: The company becomes a certified B Corporation, reflecting its commitment to social responsibility, transparency, and donating a portion of profits to gardening and environmental programs.
  • 2020-2022: The company experiences massive pandemic-era sales growth, but subsequent supply chain costs and shifts in consumer behavior lead to revenue declines.
  • 2025: After filing for Chapter 11 bankruptcy in mid-2025, Gardener’s Supply is acquired by competitor Gardens Alive!, allowing retail operations and the brand to continue under new ownership. 
West Coast Seeds was founded in Vancouver, British Columbia in 1983 by Mary Ballon, a nursing instructor and organic gardening pioneer. Frustrated by the lack of organic seeds in Canada, she created a mail-order catalog and supply store to help her community grow food locally. 
History
  • 1983 – Founding: Mary Ballon launched the company in Vancouver to advocate for local, organic food. She focused strictly on untreated, open-pollinated, and heirloom varieties.
  • 2014 – Ownership Change: The Diamond family purchased the company. Under their ownership, the company expanded its ecommerce reach while scaling its offerings to over 1,100 seed varieties.
  • Testing & Farm Operations: Operations were moved to a certified organic farm in South Delta, BC. This site serves as an extensive seed-trialing facility (including the AAS Trials), greenhouse, and pollinator garden.
  • Expansion & Sister Brands: Under the Diamond family, the company also acquired sister brands.

Today, the brand supplies untreated, non-GMO seeds, gardening tools, and growing supplies directly to consumers and garden centers nationwide. They remain heavily focused on education, sustainability, and supporting community gardens. 

Founded in Boulder, Colorado in 1985, Lake Valley Seed is a full-line garden seed company that supplies independent nurseries, hardware stores, and grocers nationwide. They are widely known for their oversized, colorful packets and their steadfast commitment to non-GMO, untreated, and USDA Certified Organic seeds. 
History
  • Founding Vision: Lake Valley Seed was created to serve local gardeners by sourcing high-quality garden seeds from growers around the world.
  • Strict Quality Standards: Since day one, the company has pledged to provide only non-GMO and untreated seeds. They do not use neonicotinoid pesticides, and all organic lines are certified by the USDA and the Colorado Department of Agriculture.
  • Seed Reliability: To ensure peak viability, the company conducts twice-yearly germination testing on their products.
  • Exclusive Italian Line: Lake Valley is the exclusive U.S. importer of seeds from Pagano Seed, an historic Italian company founded in 1925. This allows Lake Valley to offer more than 70 regional Mediterranean vegetable and herb varieties. [1, 2, 3, 4, 5]
Must Have Perennials was originally Blooms of Bressingham, a world-renowned horticulture and plant breeding enterprise originating from the Bloom family estate in Norfolk, UK. The brand has evolved into Must Have Perennials, an international plant trialing and marketing agency headquartered in Lancaster, Pennsylvania. 
History
    • The Origin: In 1946, nurseryman Alan Bloom acquired Bressingham Hall in Norfolk, England, where he began cultivating an extensive collection of hardy perennials.
    • Famous Introductions: The nursery became famous for introducing over 150 celebrated perennial varieties worldwide, including Achillea ‘Moonshine’, Crocosmia ‘Lucifer’, and the wildly popular Geranium ‘Rozanne’. 
    • Creating the Brand: In the early 1990s, Alan’s son Adrian Bloom and horticulturist Gary Doerr partnered with Ohio-based Yoder Brothers, Inc. to launch Blooms of Bressingham North America.
    • Marketing Innovation: This division successfully brought the UK’s proprietary, high-performance perennial varieties to the American gardening market using an innovative, color-coded marketing system and rigorous trialing programs. 

The Transition to Must Have Perennials
  • Acquisition: Yoder Brothers (which later evolved into the Aris organization/Green Leaf Plants) acquired the international rights and operations to the Blooms of Bressingham brand.
  • The Rebranding: Because the original UK retail and garden center operations shifted away from mass-market licensing, Aris rebranded the division as Must Have Perennials.
  • Modern Operations: In early 2025, the organization was purchased by the Ball Horticultural Company; located in West Chicago, IL. Under new leadership from Ball, Must Have Perennials continues to seek out the most exceptional plant material the industry has to offer.

NGB Members 30-40 Years Young

Select Seeds (formally known as Select Seeds – Antique Flowers) is a family-owned specialty seed company based in Union, Connecticut. Founded in 1987 by Marilyn Barlow, the company specializes in heirloom, open-pollinated, fragrant, and vintage flower varieties. 
History
  • The Beginning: Inspired by the lush, old-fashioned “grandmother gardens” of her childhood, Marilyn Barlow began collecting and preserving antique flowers. She started the business in 1987 by mailing out a small, black-and-white leaflet to about 50 customers.
  • Mission & Ethos: Barlow wanted to ensure that modern generations could grow and enjoy the blossoms, flowering vines, and fragrant herbs of the 1950s and earlier. The company focuses on preserving floral history, offering organic and open-pollinated varieties, and does not trade in genetically engineered seeds.
  • Evolution: What started as a small classified ad in the back of a gardening magazine grew into a much larger business. Today, the company operates out of 50 acres of gardens and woodlands in rural Connecticut and has expanded its catalog to include more than 500 varieties of seeds, as well as live plants grown via integrated pest management. 
The “Power Planter” is a patented, heavy-duty gardening auger bit invented in 1988 by Wayne Niewold in central Illinois. Designed to attach to standard cordless power drills, it eliminated the backbreaking labor of manual digging by mechanically boring uniform holes for bulbs, bedding plants, and small trees. 
History
  • 1988 (Invention): Wayne Niewold, a farmer and owner of the Hydra Fold Auger company, was asked by a university groundskeeper to design a faster way to plant flowers and shrubs. He used his agricultural engineering experience to invent the very first planting augers.
  • The Original Designs: The first models produced were the 3×7 and 3×12 (measuring 3 inches in diameter and 7 or 12 inches long, respectively). They featured a hand-welded steel shaft and a hex-shaped drive that locked securely into a drill without slipping.
  • Modern Expansion: In 2013, the business was passed down to Niewold’s grandson, Greg Niewold. Today, the third-generation, family-owned business—still based on the same Illinois farmland—produces over ten different models used globally by homeowners, landscapers, and commercial growers. 
Founded in 1998 in Millersburg, Oregon, Wild West Seed is a wholesale seed company that spans three generations of family farming. It specializes in open-pollinated vegetables, herbs, and wildflower mixes distributed to retailers worldwide. 
History
  • Origins: The company was founded by Ken Hilbert and later joined by John Wahlert, whose family had been in the wholesale seed business in eastern Oregon since the 1970s.
  • Focus on Heirlooms: Unlike many modern seed companies, Wild West Seed focuses heavily on open-pollinated and heirloom seeds rather than hybrids, prioritizing the preservation of varieties that have been viable for over 100 years.
  • Product Line: While it started primarily as a wildflower seed company—hence the “Wild” in its name—it has since expanded. Today, roughly 70% of its revenue comes from vegetable and herb seeds, with the remainder coming from flower seeds suited for both home gardening and pollinator habitats. 
Pro-Veg Seeds is an independent vegetable seed breeding and trading company based in Sawston, Cambridgeshire, UK. They focus on niche market varieties that larger commercial seed companies often overlook. 
History
  • Foundation (1989): The company was established to buy, sell, and develop vegetable and sunflower seeds for professional growers and retail packet seed companies worldwide.
  • Focus on Niche Markets: Rather than competing with industry giants, Pro-Veg specializes in unique varieties. They are one of the few remaining breeders of broad beans for the fresh market and have historically focused on innovative legumes and disease-resistant home-garden vegetables.
  • Award-Winning Breeding Programs: They run their own highly successful plant-breeding programs tailored for home gardeners. Their specialty patio tomato varieties—specifically those bred in conjunction with the Sarvari Trust for late blight resistance—have achieved three prestigious All-America Selections awards.
  • Global Partnerships: They established extensive international networks and an exclusive UK marketing arrangement to offer Syngenta’s garden and edible-podded peas. 
Ball FloraPlant is breeder and producer of vegetatively propagated flowers serving as a dedicated vegetative branch of the century-old Ball Horticultural Company. It specializes in providing growers with high-quality unrooted, callused, and advanced Autostix™ cuttings. 
History
    • The Parent Foundation (1905): The overarching Ball Horticultural Company was founded in 1905 by George J. Ball in West Chicago, Illinois, originally as a wholesale cut flower operation.
    • Shift to Vegetative Breeding: As the commercial market expanded rapidly in the late 20th century, Ball realized the growing need for specialized, cutting-grown (vegetative) annuals and perennials. Ball FloraPlant was established to focus entirely on vegetatively propagated genetics.
    • Global Infrastructure: To ensure a clean, reliable, and year-round supply of cuttings, Ball FloraPlant expanded its operations globally, notably building YecaFlora, a state-of-the-art production farm in Mexico.
    • Disease & Quality Management: Learning from strict industry quarantines, the company developed industry-leading protocols and forged close ties with the USDA and APHIS to ensure clean, virus-indexed stock.
    • Modern Innovation: Today, under the Ball Horticultural Company umbrella, Ball FloraPlant continues to release award-winning, resilient varieties. They are well known for pioneering plant lines with exceptional garden performance. 

Over the decades, their breeding teams have introduced industry-standard series that revolutionized retail markets, including:
  • Megacopa™ Bacopa: Known for large flower sizes and heat tolerance.
  • Titan™ Vinca: A massive upgrade to landscape Vinca with high disease resistance. 
  • Numerous AAS Winners such as SureShot and Bee’s Knees petunias.
Founded in 1992, Proven Winners was established by a collaborative group of horticultural experts who aimed to bring unique, rigorously tested annual plants to the North American market. The company pioneered the container gardening craze and introduced consumers to popular plant varieties that were previously little-known. 
History
  • 1992: The brand was launched by two premier U.S. plant propagators: Four Star Greenhouse in Carleton, Michigan, and Pleasant View Gardens in Loudon, New Hampshire.
  • Early Expansion: In partnership with Canadian licensees (Nordic Nurseries and Sobkowich Greenhouses), they began producing premium plant liners to sell to wholesale growers across North America.
  • Brand Expansion: The company expanded far beyond annuals, partnering with specialized industry experts to launch Proven Winners ColorChoice (flowering shrubs), Walters Gardens (perennials), Classic Caladiums, and leafjoy (houseplants).
  • Unified Structure: Operations were elevated when the founding companies combined into a single unified company alongside investment partners, solidifying their nationwide infrastructure. 
ABZ Seeds is a Dutch breeding company that revolutionized the strawberry industry by pioneering F1 hybrid strawberries that are propagated from seed rather than traditional plant runners. 
History:
    • 1976: The original F1 hybrid breeding program for strawberries was initiated.
    • 1993: ABZ Seeds was formally founded as an independent venture. The goal was to overcome the traditional diseases and viruses associated with propagating strawberries from cuttings by creating clean, vigorous seeds.
    • Late 1990s: The company introduced the first day-neutral F1 hybrid strawberry varieties, offering an entirely new approach for the commercial and home gardening markets.
    • 2000s–2020s: ABZ Seeds expanded its catalog to over 20 unique F1 hybrid varieties. They successfully bred strawberries that combine edible fruit with high ornamental value, such as the AAS award-winning Delizz.
    • 2025: The Planasa Group, a global leader in berry plant research, acquired ABZ Seeds. ABZ Seeds continues to operate as an independent standalone business unit in Andijk. 

Today, ABZ Seeds supplies strawberry seeds to more than 35 countries across six continents.

Plant Development Services, Inc. (PDSI) was founded in Loxley, Alabama by Greg Smith, a third-generation member of the family-owned Flowerwood Nursery, Inc.—one of the largest wholesale nurseries in the American Southeast.

History

  • The Mission: Created to fill a critical industry gap: providing a dedicated resource to market breakthrough plant advancements from global breeders.
  • A Pioneer in the Industry: PDSI was one of the very first companies to partner directly with top-tier breeders and establish massive grower networks capable of supplying major retail channels nationwide.
  • Industry Footprint Today: The company now owns and/or licenses more than 200 patented plant properties and manages a portfolio of five premier, top-ranking plant brands:
    • Encore® Azalea
    • Southern Living® Plant Collection
    • Sunset Plant Collection®
    • BetterBoxwood®
    • Butterfly Candy®

NGB Members 20-30 Years Young

PlantHaven International was founded by Geoff and Maureen Needham in Santa Barbara, California. Created in response to a growing demand from boutique plant breeders, the independent agency helps breeders worldwide bring new plant varieties to market. PlantHaven specializes in market research, performance trials, patent protection, and royalty administration. 
History
  • The Boutique Breeder’s Agent (Late 1990s): PlantHaven was established to connect independent botanical breeders with commercial wholesale growers to maximize the profitability of exclusive plant genetics.
  • Early Introductions & Patenting: The agency was heavily involved in bringing plant patenting and royalties to the forefront of the industry. Through the years, PlantHaven has helped introduce iconic cultivars like Ajuga ‘Black Scallop’, Abelia ‘Kaleidoscope’, Aruncus ‘Misty Lace’, and Hosta ‘Liberty’.
  • International Expansion (2000s): The agency partnered with international breeders to achieve simultaneous worldwide new variety testing. Robert and Jeanette Bett relocated from New Zealand to Santa Barbara in 2009 to take on leadership positions at the company.
  • Changing of the Guard (2021): After more than two decades at the helm, the Needhams sold PlantHaven to Robert and Jeanette Bett in August 2021. The Betts transitioned into the roles of CEO and president, leading the business into a modernized “PlantHaven 2.0,” while Geoff Needham stayed on as a consultant.
  • Recent Developments: PlantHaven continues to represent nearly 100 independent breeders, managing over 300 active patented plant portfolios. They have been deeply involved in partnerships to domesticate production and streamline accessibility for North American growers, such as bringing the premium Whetman Dianthus program under Green Fuse Botanicals. 
Crescent Garden was founded by Paula Douer and Harry Tchira, who combined their backgrounds in manufacturing and design with their passion for gardening. 
History
  • Target Audience: Initially focused on gardening enthusiasts, the brand has grown to be trusted by plant experts, independent nurseries, and commercial clients worldwide. The commercial sector, including resorts and theme parks, widely uses their planters to significantly reduce daily watering and manpower costs.
  • The TruDrop Innovation: The company developed its signature TruDrop self-watering system to make plant care easy and low-maintenance. This reservoir-based technology supplies moisture directly to plant roots, allowing containers to go up to weeks without watering.
  • Product Expansion: While best known for their durable planters, Crescent Garden also expanded their line to include outdoor/indoor living collections, such as their InOu furniture.
  • Sustainability & Warranty: The company emphasizes durability, with many of their products being fully recyclable and covered by a 10-year limited warranty. 
Oregon Wholesale Seed Company is a fifth-generation, family-owned agricultural business based in the Willamette Valley in Silverton, Oregon. Established by Angela Rose, the company grew out of her family’s multigenerational farming roots to market domestically grown bulk seeds in wholesale markets and to handle contract production. 
History
  • Family Roots: The family’s direct history in the seed business dates back over 75 years through their operation of Triangle Farms. The family farm spans about 1,700 acres, offering a wide variety of micro-climates ideal for diverse seed cultivation.
  • Formation: Angela Rose founded Oregon Wholesale Seed Co. in 2000 to directly market the production of the family farm, as well as to coordinate with selected regional farms and act as an agricultural broker.
  • Direct-to-Consumer Expansion: To educate the public about agriculture and sell smaller batches, Rose launched a sister company shortly after, Silver Falls Seed Co., it primarily focuses on selling pre-packaged Northwest native seeds, wildflower mixes, and custom packets directly to consumers and retailers.
  • Federal Restoration Contracts: Since 2002, the company has leveraged its expertise in native seed cultivation by securing federal contracts. They have worked alongside the USDA Forest Service and the Bureau of Land Management to grow, clean, and increase native plant seed stock for Pacific Northwest habitat restoration and reforestation initiatives. 
Pacific Plug & Liner (PP&L) is a Watsonville, California-based wholesale producer of perennial and specialty plant plugs. Originally a cut-rose farm, the 250,000-square-foot facility was acquired in 1999 by the prominent Washington-based operation Smith Gardens. This strategic acquisition vertically integrated Smith Gardens and established a prime coastal hub for young plant production. 
History
  • Strategic Location: The Watsonville site was chosen for the California Central Coast’s sunny winters and cool summers. This ideal climate allows PP&L to naturally “tone” and harden off young perennials outdoors from spring through fall.
  • Transition to Perennials: While PP&L initially produced a full line of annuals, the company soon shifted its focus to become a leading specialist in a wide array of perennials and select specialty crops.
  • Facility Upgrades: The company operates high-tech, 250,000-square-foot production greenhouses. To further take advantage of the mild California weather, PP&L added an acre of outdoor benching in 2008. Their automated greenhouses utilize state-of-the-art environmental controls, irrigation booms, and hydronic bottom heating to ensure consistent plant quality.
  • Industry Partnerships: PP&L built a strong reputation for offering unique varietals. They partner with global breeders to introduce and trial brand-new, cutting-edge plant series in the North American market (such as their proprietary Echibeckia and winter-blooming hellebore series).
  • Recent Acquisition: Smith Gardens (the parent company of PP&L) was acquired in 2026 by the agricultural division of the Hoffmann Family of Companies. 

Today, the nursery supplies premium, hardened young plants to brokers and commercial growers across the United States and Canada.

Outsidepride.com (operated as Outsidepride Seed Source, LLC) is a family-owned e-commerce business specializing in lawn, garden and agricultural seeds. Operating exclusively online, the company functions as an e-commerce retailer and aggregator that sources and packages seeds. To assist consumers, they provide extensive planting guides and resources on their website. 
History
    • Location: The company is based in the Willamette Valley in Oregon, a prime agricultural region known for producing high-quality cool-season grass seeds.
    • Offerings: They supply over 1,500 varieties of seeds, including pasture and forage seeds, clover, ground covers, and wildflower mixes.
    • Target Audience: The platform caters to both novice homeowners and serious do-it-yourself landscapers. 
CobraHead Tools was born when Wisconsin gardener Noel Valdes was using an antique five-tined cultivator and one of the tines broke off. He attached the single tine to a short piece of wood and realized it was an incredibly precise and versatile weeding and digging tool. Realizing he had accidentally created a masterpiece, Noel and his wife, Judy, formally launched CobraHead Tools in Cambridge, Wisconsin, in 2002. 
History
    • The Design: The signature curved steel “cobrahead” blade acts like a steel fingernail. It allows gardeners to pull, dig, cultivate, and scalp weeds. It is highly effective at removing long taproots intact and working in tight, precise spaces.
    • Local Manufacturing: Staying true to their Midwest roots, the Valdeses partnered with Green Bay Drop Forge to keep the manufacturing domestic, avoiding the overseas-outsourcing trend. The handle is an eco-friendly composite of recycled plastic and organic fibers, or North Carolina ash for the long-handled version.
    • Family Run: After running the business for two decades, Noel and Judy transitioned the company’s day-to-day management to their daughter, Anneliese Valdes, and her partner Andy Young, keeping it a family-owned operation. 

Today, the company produces a line of weeders, cultivators, and other gardening tools.
GardenGenetics LLC (often referred to as G2) is an independent commercial plant breeding company operating under the motto “The Breeding Behind Your Favorite Varieties.” They specialize in developing innovative ornamental, edible, and medicinal plants. 
History
    • 2006-2007: After successfully running and selling an analytical chemistry R&D laboratory, Dr. Grazzini (who holds a PhD in genetics from Penn State) launched GardenGenetics. The company initially performed fee-for-service contract breeding for major plant development companies while establishing its own genetics.
    • Early Operations: The company was historically based on a 20-acre research farm in central Pennsylvania, featuring 20,000 square feet of greenhouses and its own tissue culture lab.
    • Shift to Intellectual Property (IP): By 2016, GardenGenetics had completely phased out contract breeding. The company pivoted entirely to developing its own proprietary genetics, protecting them via US Plant Patents, Plant Variety Protection (PVP), and trademarks, and licensing them to growers worldwide.
    • 2023 Relocation: In 2023, Grazzini sold the Pennsylvania research farm to Penn State University and relocated the company’s headquarters to Columbus, Ohio. 
    • Edibles Expansion: Building on 15 years of culinary herb breeding, they developed the GardenZest culinary herb line, designed specifically for home and commercial growers seeking high fragrance, compact habits, disease tolerance, and extended harvest times. Treviso basil is a recent AAS Winner with resistance to basil downy mildew.
    • Ornamental Achievements: Dr. Grazzini was recognized with the Greenhouse Grower Industry Achievement Award in 2024 for his multi-disciplinary approach to floriculture and his mentorship of younger plant breeders globally. 

GardenGenetics has released approximately 110 vegetatively-propagated and seed-based plant varieties. Some of their notable achievements include popular cultivars across a variety of species, including Argyranthemum, Lantana, Lavandula, and Rudbeckia.

 

Global Plant Source is a horticultural import and logistics company based in Brooklyn, New York, serving as the exclusive North American representative for a network of elite Israeli agricultural breeders and propagators. The company specializes in navigating complex USDA regulations to supply growers with elite plant varieties. 
History
  • Founding and Leadership: Founded by Susan Liou, the company was established to bridge the gap between Middle Eastern plant breeders and the North American market.
  • Network Partners: Global Plant Source represents several prominent Israeli horticulture and propagation companies, including Cohen Propagation Nurseries, Hishtil, Jaldety, Saad Assaf Flower Bulbs, and Nir Nursery.
  • Logistics and Brokerage: The company handles the importation, consolidated logistics, and supply chain management for unrooted cuttings, tissue cultures, and bulbs. They specialize in consolidated shipments to streamline costs and ensure timely distribution.
  • Industry Presence: Global Plant Source is a fixture at major trade events. They exhibit at the California Spring Trials (CAST), where they provide North American growers, landscapers, and retailers with a sneak peek of upcoming plant varieties and agricultural trends. 

Newer NGB Members, Less Than 20 Years Old

Darwin Perennials is a breeder and producer of vegetative perennials for the greenhouse and nursery industries, acting as a specialized division of the Ball Horticultural Company. 
History
  • 2007: The Ball Horticultural Company acquired “Darwin Plants,” a Dutch bare-root export company renowned for scouting and finding unique perennial varieties. This acquisition served as Ball’s strategic entry point into the broader perennial market.
  • 2009: To formally structure and organize their growing perennial activities, Ball organized its North American and European operations into a dedicated division. Because of the innovative reputation surrounding the Darwin name, it was dubbed “Darwin Perennials,” shifting focus toward vegetative perennial breeding.
  • 2017: Ball sold the Dutch “Darwin Plants” bare-root distribution business to Kébol B.V.. This allowed Ball to exclusively focus its resources on developing and expanding the breeding, genetics, and production operations of Darwin Perennials.

Darwin Perennials continues to operate globally, supplying high-quality, innovative plant genetics. They source unrooted cuttings directly from their production farm in Colombia (Darwin Colombia) and partner with licensed young plant suppliers and growers. They also host the annual Darwin Perennials Day industry event at The Gardens at Ball in West Chicago, Illinois. 

Eden Brothers is a prominent seed and flower bulb e-commerce retailer based in Arden, North Carolina. Specializing in 100% pure, non-GMO, and heirloom seeds, the company has grown from a founder-led startup into a major e-commerce destination for gardening enthusiasts nationwide.

History
    • 2009: Eden Brothers was founded by Sabine Randon, a former luxury retail executive with a deep passion for flowers and gardening.
    • Business Model: Randon built the brand as a digitally native retailer with a focus on an extensive product catalog, including thousands of varieties of flower bulbs, vegetable and herb seeds, and custom-blended wildflowers.
    • Operations: The company gained a loyal following by prioritizing seed purity (no fillers), heirloom/organic varieties, and educational content—all hand-packed and shipped directly from their North Carolina facility. 
    • January 2025: Kian Capital Partners, a private investment firm, acquired Eden Brothers in partnership with its management team.
    • Leadership Transition: As part of the acquisition, Randon retained a significant ownership stake and transitioned to become the Chief Product Officer to focus on product selection, while Michael Hollenstein was brought on as CEO to lead operational and digital expansion.

The company continues to operate out of Arden, North Carolina, offering over 2,000 plant varieties and focusing heavily on expanding its online resources, digital presence, and strategic acquisitions. 

Green Fuse Botanicals, Inc. is a plant breeding and development company specializing in innovative annuals, first-year-flowering perennials, and ornamental potted plants. The company works with global breeders and operates internal breeding programs to bring high-performing, commercially successful genetics to the horticulture industry.

History
    • 2009: Company Launch: Steve Jones, the former sales and marketing director for Bodger Seeds, purchased the vegetative breeding division “Bodger Botanicals” to launch Green Fuse Botanicals in Southern California. The acquisition instantly provided the new company with a portfolio of popular genetics, such as Sweet Caroline ipomoeas and Cathedral salvias.
    • 2012: Expansion in Santa Paula, CA: Green Fuse relocated its Research & Development (R&D) and trialing facility to Santa Paula, California. This move significantly increased their greenhouse and trial space, allowing them to evaluate new product pipelines in various environmental conditions and replicate climates across North America and overseas.
    • 2017: Executive Appointment: Industry veteran Jim Devereux joined the company as Vice President to manage expanding production, sales, and strategic planning alongside Steve Jones.
    • 2021: Transition in Leadership: Jim Devereux was named Chief Executive Officer (CEO), allowing Steve Jones to focus on discovering new global breeding trends and continuous product development.
    • Present Growth & Partnerships: Green Fuse operates out of Somis, California, and maintains strong domestic and international operations. The company is widely known in the industry for its “First Light” perennial program, which develops daylength-neutral varieties that require no artificial chilling (vernalization) to bloom.
    • Major Plant Programs: Green Fuse has continuously introduced innovative genetics. Some of their notable plant series and highlights include:
      • Lupine Staircase & First Light Programs: Groundbreaking perennials that flower in their first year.
      • Pentas Phenom & Calibrachoas: Distinctive vegetation-bred series known for unique colors and heat tolerance.
      • Hydrangea Mountain Series: Day-neutral woody ornamentals that dramatically reduce grower production times.
      • Firefly Petunia: Produced via tissue culture at Green Fuse, this bioluminescent plant made TIME magazine’s list of Best Inventions in 2024. 

Founded in 2009 by Greg and Sheila Key in South Georgia, Grow Hoss (originally Hoss Tools) has grown from a local operation into a premier national brand. The company is dedicated to reviving high-quality, American-made gardening tools and offering premium, hand-packed seeds to backyard growers and market gardeners alike.

History

  • The Tool Era (2009–2018): Frustrated by flimsy modern garden equipment, the founders launched the company to manufacture their own durable, American-made Single Wheel Hoe. They quickly expanded their lineup to include walk-behind seeders, attachments, and drip irrigation systems.
  • The Seed Era (2019–2023): To complement their premium tools, the company branched out into high-germination vegetable seeds. They built a climate-controlled facility in Norman Park, Georgia, focusing on a personal, hand-packed approach to ensure maximum seed vitality.
  • Grow Hoss & Community (2023–Present): Reflecting their evolution into a full-scale gardening lifestyle brand, the company rebranded to Grow Hoss. Today, they run the highly popular Row by Row Garden Show on YouTube—hosted by Greg and his son Travis—and offer nationwide seed subscriptions across all 50 states.

Concept Plants is an international plant management company that bridges the gap between independent plant breeders and commercial growers. Founded by Gary Vanburen, Reinier van Rijssen, and Peter van Rijssen, it serves as the North American counterpart to the European agency Plantipp. Today, the company is a key player in the horticulture industry, managing the global trade of intellectual property and patented plant varieties.History

  • The Global Need for Plant Management: The company emerged to solve a critical challenge for independent breeders, taking over the complex legal, marketing, and royalty-collection processes required to protect their intellectual property.
  • Founding and Expansion: Operating as a sister company to the Netherlands-based Plantipp, Concept Plants established a seamless international pipeline. This allows European patented varieties to enter the North American market, while bringing US-bred plants to Europe and the UK.
  • Notable Introductions: The agency has successfully managed and launched several highly popular plant lines, including the ornamental and edible Treasure Island Sweet Potatoes, the cold-hardy Jewel of Desert Delosperma succulents, and the low-maintenance EverColor Carex grass.

 

A. P. Whaley LLC is a family-owned wholesale seed company in Mount Horeb, Wisconsin, specializing in heirloom, open-pollinated, and hybrid vegetable seeds.
History
    • Founding (2010): Aaron Whaley, whose parents co-founded Seed Savers Exchange, launched the company on a 175-acre former dairy farm ideal for organic production.
    • Infrastructure (2015–2020): Built greenhouses, offices, and an energy-efficient underground seed storage vault to protect seed viability.
    • Distribution: Sells 99% of its inventory wholesale to global seed companies, alongside a direct-to-consumer retail catalog.
    • Breeding & Awards: Partnered with Frogsleap Farm to breed award-winning, disease-resistant tomato varieties focused on flavor and shelf-life.
    • Philanthropy: Launched the SeedCycle Initiative to donate high-quality excess seeds to community gardens, schools, and nonprofits.

ProPlugger began as a DIY solution to a backyard weeding problem and evolved into a popular multi-purpose garden tool.
History
  • Invention (2000s): Bill Watson built a prototype tube tool to extract deep wild onion roots without damaging his Zoysia lawn.
  • Founding (2010): Realizing its market potential, the Watson family officially launched the company.
  • Manufacturing: Operations were established in Lancaster, South Carolina, keeping production in the USA.
  • Evolution: Originally a weed puller, it was rebranded as the 5-IN-1 Planting Tool for lawn plugging, bulb planting, weeding, and soil sampling.
  • Design: Built from carbon steel, it reduces back strain by allowing gardeners to work standing up.
HyR BRIX® is an Ohio-based fertilizer company that manufactures specialized, nutrient-dense soil amendments designed to maximize plant health, flavor, and crop yields.
History
  • Founding: Started in Sunbury, Ohio, by Dan and Jennifer Lane, a fourth-generation farming family looking to replenish depleted soils.
  • The Name: Named after Brix (°Bx), the scientific measurement of sugar, vitamin, and mineral density in a plant’s sap.
  • The Formula: Combines macro-nutrients (N-P-K) with organic biostimulants, humates, and ocean minerals to feed both the plant and the soil.
  • Application: Engineered as a single, slow-release application that feeds crops for an entire growing season.
  • Product Line: Includes targeted, mineral-rich granular blends for tomatoes, sweet corn, lawns, and pastures, plus an all-purpose liquid fertilizer.
Phyllom BioProducts Corp. is an American biotechnology company based in Oakland, California, that develops safe, non-chemical biological insect control products for crop protection, forestry, and animal health.
History
  • Founding (2012): Launched by leading Bacillus thuringiensis (Bt) scientists to develop organic alternatives to traditional neonicotinoid chemical pesticides.
  • Patented Breakthrough: Developed a proprietary, non-chemical strain of Bt that controls destructive beetles, weevils, and grubs only upon ingestion, leaving bees and butterflies completely unharmed.
  • EPA Approvals (2013): Secured critical EPA registrations for its core product lines, paving the way for commercial distribution.
  • Strategic Alliances: Partnered with the USDA Forest Service and prominent land-grant universities to field-test and expand biological controls across North America.
  • Core Product Line: Marketed nationwide under three major eco-friendly brands: grubGONE! (turf protection), beetleGONE! (organic crop and landscape protection), and boreGONE! (forestry management against the invasive emerald ash borer). 
Van Belle Nursery and its flagship consumer brand, Bloomin’ Easy®, represent a major multi-generational success story in the North American horticultural industry. 
History
  • Founding (1973): Bill and Grace Van Belle founded Van Belle Nursery in Abbotsford, British Columbia, growing flowering shrub liners in a backyard greenhouse.
  • Expansion (1994): Acquired its first major “Youngplants” facility, establishing itself as a commercial supplier of starter plants to growers and major retail centers across North America.
  • Leadership Transition (2007): Dave Van Belle became company president, ushering in modern production systems and international award-winning growth.
  • Bloomin’ Easy Conception (2012): Created by DeVonne Friesen and the Van Belle team, the Bloomin’ Easy Plants brand was born to supply low-maintenance, compact, and disease-resistant flowering shrubs to young, time-strapped homeowners.
  • Tech Innovation (2022–2024): Launched the BE Care+ App, an augmented reality tool for lawn visualization, and an AI-powered chatbot helper named Daisy Digs.
  • Consortium Partnership (2025): Bloomin’ Easy officially joined the GardenChoice™ alliance, expanding its reach to bring cutting-edge genetics from independent breeders to the global market. 
Epic Gardening is a prominent digital media and direct-to-consumer gardening brand that transitioned from a personal hobby blog into a leading content-to-commerce enterprise. 
History
  • Founding (2013): Self-taught gardener Kevin Espiritu launched Epic Gardening in San Diego as a simple blog to log his DIY hydroponic experiments.
  • Video Expansion (2016): Shifted focus heavily to YouTube and multi-platform social media, growing a massive following through accessible, science-backed gardening tutorials.
  • The E-Commerce Shift (2019–2021): Transformed into a retail business by selling premium gardening gear. Fueled by a pandemic-era home gardening boom, revenues surged from $500,000 to over $7 million.
  • Venture Funding (2022): Bootstrapped for nearly a decade, the company secured a $17.5 million Series A investment from The Chernin Group (TCG) to aggressively scale operations.
  • Strategic Acquisitions (2023–2025): Transformed into an industry powerhouse by acquiring legacy seed packet company Botanical Interests (gaining retail placement in 4,500+ stores), the content site All About Gardening, and agricultural media outlet Modern Farmer. 
Evanthia is a prominent Dutch plant breeding and seed optimization company based in Monster, Netherlands, that supplies high-quality starting material, seeds, and young plants to the global professional horticultural industry. 
History
  • Founding (2013): Evanthia was launched in the Westland region of the Netherlands as a specialized spin-off from a company called Combinations, focusing entirely on ornamental breeding and seed enhancement.
  • Global Expansion: The company scaled its international logistics rapidly, developing an export footprint to supply growers and distributors in more than 60 countries.
  • Signature Genetics: Gained worldwide recognition for developing top-tier floral series, including their flagship Helianthus Sunsation® potted sunflowers, Celosia Act, and Campanula Big Ben.
  • The Strategic Split (2025): To manage rapid growth, the company restructured into two independent, highly specialized entities: Evanthia Flowers B.V. (cut flowers and bedding plants) and Evanthia Tropical B.V. (tropical foliage and exotics).
Seeds ‘n Such is a family-owned, mail-order seed company based in Augusta, Georgia, that specializes in providing affordable, high-quality seeds to home gardeners. 
History
  • Founding (2013): The company was launched by J. Wayne Hilton, a veteran seedsman with decades of prior experience managing major catalog operations like R.H. Shumway and the HPS wholesale catalog.
  • Core Philosophy: Hilton founded the brand on the principle that “seeds and shipping don’t have to cost so much”. The company intentionally focused on value pricing, multi-packet savings, and lower shipping rates than competitors.
  • Safe Seed Pledge: From its inception, the company has committed to selling only non-GMO and untreated seeds.
  • Seasonal Innovation (2017): While most mail-order companies only print spring catalogs, Hilton launched a dedicated Fall & Winter Gardening Catalog to help gardeners grow cold-tolerant root crops and leafy greens year-round. 
GardenChoice™ is a strategic horticultural consortium and plant brand that delivers elite, independently bred plant genetics to commercial growers and retailers across North America. 
History
  • Conception (2015): The idea spark occurred during conversations at the California Spring Trials. Industry leaders Ko Klaver, Rick Grazzini, Jim Eason, and Arjen Vriend realized independent plant breeders lacked a clear mechanism to commercialize creative new varieties.
  • The Alliance Structure: To resolve supply chain gaps, four specialized companies combined forces: GardenGenetics® (breeding), Pioneer Gardens (perennial liner production), Botanical Trading Company, and Eason Horticultural Resources (distribution/brokerage).
  • Official Launch (2019): GardenChoice formally launched its collective brand at the industry’s Cultivate ’19 trade show. It instituted rigorous multi-season trial standards to ensure all introduced selections feature peak hardiness and performance.
  • Signature Introduction: Achieved commercial success with standout varieties like the MiniBeckia™ Flame Rudbeckia, known for its heavy bee attraction and symmetrical, fiery-colored blooms.
  • Corporate Restructuring (2025): At Cultivate ’25, consumer powerhouse Bloomin’ Easy® Plants officially purchased Eason Horticultural Resources’ stake to become a full partner. This combined GardenChoice’s independent breeding pool with a dominant retail brand aimed at young homeowners. 
ThinkPlants™ is a prominent marketing initiative and supply chain alliance in the commercial horticulture industry designed to streamline the distribution of perennial genetics in North America. 
History
  • Founding (2018): Established as a collaborative partnership between three major industry forces—Danziger, Syngenta Flowers, and Express Seed Company.
  • The Concept: Created to co-market and promote the perennial lines of competing breeders under a unified brand name, helping growers easily navigate plant sourcing.
  • Network Expansion: Rapidly grew by inviting other independent, global breeding and production companies into the fold to diversify its portfolio. Notable members include Kapiteyn (bringing premium Calla Lilies to the network) and Knox Horticulture.
  • The Mission: Connects independent plant breeders directly to large-scale commercial growers by offering a highly efficient, simplified perennial supply chain with top-tier logistical support. 

Flowerbulb.eu is a European promotional and educational marketing alliance funded by the European Union and managed in partnership with Royal Anthos, a major Dutch trade organization representing global flower-bulb and nursery-stock companies.

History
  • The Mission: Established as a non-commercial promotional agency, the organization does not sell bulbs directly; instead, it is designed to market and foster public interest in Dutch and European flower bulbs worldwide.
  • Educational Outreach: Serves as a massive centralized knowledge base—operating the digital platform Flowerbulb.eu—offering tips on soil care, planting depths, and flowering timelines to both novice and master gardeners.
  • North American Public Relations: Partnered with the boutique public relations firm Garden Media Group to aggressively expand its consumer campaign across the United States under the banner “Fall… in Love with Spring Bulbs”.
  • Media & Digital Evolution: Scaled its modern presence through heavy social media marketing partnering with horticultural influencers to broadcast educational gardening videos.
Silver Circle Products (SCP) is an American consumer products company that designs and manufactures innovative indoor micro-gardening and educational terrarium kits. 
History
  • Founding and Expertise: Backed by decades of combined horticultural experience in sprouting exotic, rare, and unusual seeds, the domestic company established a warehouse operation to ship product lines across North America.
  • Core Mission: Founded on the concept that “once a person cares for a plant, they care about plants,” SCP designs vibrant, eye-catching packaging engineered to spark an early, screen-free interest in the natural world for children and adults.
  • The Dual-Brand Strategy: The company captures market share through two distinct consumer labels—Unique Gardener (focused on tranquil botanical themes, culinary collections, and aquascaping) and Toys By Nature (geared toward playful kid-friendly kits like “Fanciful Fairy” or dinosaur-themed carnivorous bogs).
  • Signature Innovations: The brand rose to major retail prominence by producing “Guaranteed to Grow” self-contained biosphere systems. Popular products include their Carnivorous Growarium (Venus flytraps/sundews), localized seed squares, and low-maintenance moss sanctuaries.
  • Industry Acclaim (2026): Led by executive Grant Cleveland, the company achieved a critical milestone at the Tropical Plant International Expo (#TPIE) when Unique Gardener won the prestigious National Garden Bureau Green Thumb Award for its Water Plants kit—a breakthrough system bringing effortless indoor aquascaping to mainstream consumers. 
HilverdaFlorist is a prominent global breeding and propagation company specializing in cut flowers, houseplants, and garden plants. Headquartered in De Kwakel, the Netherlands, the company traces its roots back over a century through the horticultural legacies of two major Dutch companies.
History
    • 2020 Merger: HilverdaFlorist was officially formed in 2020 through the merger of two prominent industry peers: HilverdaKooij and Florist Holland.
    • The Hilverda Lineage: The Hilverda side of the business began over 110 years ago as a horticultural enterprise. In 2008, the propagation branch of Hilverda merged with industry peer P. Kooij to form HilverdaKooij, specializing heavily in carnations, alstroemerias, and other potted plants.
    • The Florist Holland Lineage: The Florist side traces its heritage to Florist De Kwakel B.V., which was founded in 1982. They were known for pioneering the breeding and propagation of gerberas from plant tissue culture.
    • Global Expansion: Throughout the late 20th and early 21st centuries, the company expanded its footprint globally, establishing propagation branches and laboratories in countries like India, Kenya, and Colombia. 

Today, the unified company supplies starting material for commercial production in over 70 countries, with a diverse portfolio that includes Alstroemeria, Dianthus (carnations), Gerbera, Echinacea, and Helleborus.