Google New Zealand Blog: August 2012

New Zealand Blog

Google Apps domain registration has gone global

Friday, August 17, 2012

[Cross posted from the Google Enterprise Blog]
A country code top-level domain (ccTLD) such as .co.uk or .jp helps companies build a local footprint on the web, and ccTLD support is one of the most-requested features for Google Apps. We’re delighted to announce that today – thanks to a partnership with domaindiscount24.com – that we now offer 30 top-level domain (TLD) options, including 22 ccTLDs, with prices starting at $8 per year.

Now, businesses that wish to sign up for Google Apps but don’t yet have a domain name have plenty of local options to choose from during sign-up. Your new domain comes configured with all Google Apps services, including Gmail for your custom email addresses (@yourcompany.com). Your domain will be registered with domaindiscount24.com.

Here is the full list of TLDs now available when you sign up for Google Apps:

Global	Asia-Pacific	Latin America	Europe
.com	.in	.co	.be
.info	.co.in	.com.co	.ch
.org	.org.in	.com.mx	.cz
.net	.net.in	.mx	.de
.mobi	.co.nz		.es
.biz	.com.tw		.com.es
.name	.jp		.me
.cc			.nl
.tv			.pl

We hope this gives new Google Apps more flexibility in their domain registration to help them boost their local presence on the web.

Editor’s note: domaindiscount24.com is a member of the KeyDrive Group. All registrars of the KeyDrive Group manage together more than 6 million domains for more than 300,000 customers worldwide.

Posted by: Hugues Vincent, Google Apps team

Google

Introducing the Knowledge Graph: things, not strings

Friday, August 10, 2012

Editor's note: Originally cross-posted on the Inside Search Blog on May 17, 2012. Knowledge Graph results are now available in New Zealand for English language searches. Try a search like [Richie McCaw] or [Auckland Sky Tower].
Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily. Take a query like [taj mahal]. For more than four decades, search has essentially been about matching keywords to queries. To a search engine the words [taj mahal] have been just that—two words.But we all know that [taj mahal] has a much richer meaning. You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant. It’s why we’ve been working on an intelligent model—in geek-speak, a “graph”—that understands real-world entities and their relationships to one another: things, not strings. The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.Google’s Knowledge Graph isn’t just rooted in public sources such as Freebase, Wikipedia and the CIA World Factbook. It’s also augmented at a much larger scale—because we’re focused on comprehensive breadth and depth. It currently contains more than 500 million objects, as well as more than 3.5 billion facts about and relationships between these different objects. And it’s tuned based on what people search for, and what we find out on the web.The Knowledge Graph enhances Google Search in three main ways to start:1. Find the right thingLanguage can be ambiguous—do you mean Taj Mahal the monument, or Taj Mahal the musician? Now Google understands the difference, and can narrow your search results just to the one you mean—just click on one of the links to see that particular slice of results:

This is one way the Knowledge Graph makes Google Search more intelligent—your results are more relevant because we understand these entities, and the nuances in their meaning, the way you do.2. Get the best summaryWith the Knowledge Graph, Google can better understand your query, so we can summarize relevant content around that topic, including key facts you’re likely to need for that particular thing. For example, if you’re looking for Marie Curie, you’ll see when she was born and died, but you’ll also get details on her education and scientific discoveries:

How do we know which facts are most likely to be needed for each item? For that, we go back to our users and study in aggregate what they’ve been asking Google about each item. For example, people are interested in knowing what books Charles Dickens wrote, whereas they’re less interested in what books Frank Lloyd Wright wrote, and more in what buildings he designed.The Knowledge Graph also helps us understand the relationships between things. Marie Curie is a person in the Knowledge Graph, and she had two children, one of whom also won a Nobel Prize, as well as a husband, Pierre Curie, who claimed a third Nobel Prize for the family. All of these are linked in our graph. It’s not just a catalog of objects; it also models all these inter-relationships. It’s the intelligence between these different entities that’s the key.3. Go deeper and broaderFinally, the part that’s the most fun of all—the Knowledge Graph can help you make some unexpected discoveries. You might learn a new fact or new connection that prompts a whole new line of inquiry. Do you know where Matt Groening, the creator of the Simpsons (one of my all-time favorite shows), got the idea for Homer, Marge and Lisa’s names? It’s a bit of a surprise:

We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want. And we can now sometimes help answer your next question before you’ve asked it, because the facts we show are informed by what other people have searched for. For example, the information we show for Tom Cruise answers 37 percent of next queries that people ask about him. In fact, some of the most serendipitous discoveries I’ve made using the Knowledge Graph are through the magical “People also search for” feature. One of my favorite books is The White Tiger, the debut novel by Aravind Adiga, which won the prestigious Man Booker Prize. Using the Knowledge Graph, I discovered three other books that had won the same prize and one that won the Pulitzer. I can tell you, this suggestion was spot on!We’ve begun to gradually roll out this view of the Knowledge Graph to U.S. English users. It’s also going to be available on smartphones and tablets—read more about how we’ve tailored this to mobile devices. And watch our video (also available on our site about the Knowledge Graph) that gives a deeper dive into the details and technology, in the words of people who've worked on this project:We hope this added intelligence will give you a more complete picture of your interest, provide smarter search results, and pique your curiosity on new topics. We’re proud of our first baby step—the Knowledge Graph—which will enable us to make search more intelligent, moving us closer to the "Star Trek computer" that I've always dreamt of building. Enjoy your lifelong journey of discovery, made easier by Google Search, so you can spend less time searching and more time doing what you love.Posted by Amit Singhal, SVP, Engineering

Google

Going for Mobile Gold: 10x increase in Olympics mobile searches globally

Tuesday, August 7, 2012

[Cross posted from the Google Mobile Ads Blog]

At the 2012 Olympics we’re seeing new records set everyday, not only in athletic performance, but also in global search behavior. It's clear that these are the first multi-screen Olympics, as users are engaging across TV, computers, smartphones and tablets, often at the same time!

And as users watch TV, or watch their laptops at work, they're searching for information about athletes, sports, events and records - on their tablets and smartphones. In fact, at some moments during the Games, there have been more searches performed on tablets and smartphones than on computers. We’ve seen large spikes in global mobile search volume during recent major sporting events, like the Super Bowl, and the Olympics certainly continued this trend - in its first week, Olympics related searches on mobile devices (smartphones and tablets) grew by 10x from the previous week.

Mobile devices vault ahead

We’ve crunched some data from the past week, and the opening ceremony is a great illustration of how mobile devices have taken center stage. Fans turned to their smartphones and tablets to find more information about the incredible feats and celebrities that they saw on screen.

Below is one such example where searches for Paul McCartney surge in line with his performance of Hey Jude at the end of the opening ceremony. Whether watching the Olympics at home on TV or on a desktop livestream, or at a bar with friends, users searched on one screen for things they saw happening on another screen. Comparing searches by device type, smartphone searches surged, and in the US, viewers were searching almost as much on their tablets as on their computers for Paul McCartney.

Global searches for Paul McCartney during local broadcasts of the Olympics opening ceremony (based on PST)

Mobile is global

The infographic below gives a snapshot of the percentage of total searches that occurred on smartphones and tablets during the first two days of the Games, for Olympics-related searches.

(click here to download infographic)

We see these trends in many multi-screen events (such as the Super Bowl, Oscars, and Eurovision) but the Olympics represents an even more pronounced trend and one we can see happening at a global level.

European countries showed especially high mobile search volume with most countries having one-third or more of their Olympics-related searches occurring on a tablet or smartphone. In some European countries this number was substantially higher - in the UK, 46% of Olympics searches happened on mobile. In Asia, South Korea (36%) and Australia (45%) saw mobile search volume spikes, while Japan (55%) was at the front of the pack.

Surf, sand, towels...and tablets

As we examined global Olympics search share we noticed an interesting pattern emerge from island nations. On many of the islands that serve as popular tourist destinations, tablet search share was almost equal to smartphone, or in some cases even exceeded it. This is different from most other countries where smartphone search share is typically significantly higher than tablet.

A possible explanation? Large numbers of tablet-toting tourists on summer vacation. Tablets have emerged as an important way of staying informed and connected for travelers, as well as for finding local information.

Olympics Mobile and Tablet Search Share by Device for Several Island Nations

Olympic fever is a global phenomenon, and mobile searches are letting everyone get immediate information, in real time, about what’s happening moment by moment. We hope to have more insights into how people are using their mobile devices during the Games!

Posted by: Dai Pham & Adam Grunewald, Google Mobile Ads Marketing

Google

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Google Apps domain registration has gone global

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Going for Mobile Gold: 10x increase in Olympics mobile searches globally

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