Highlights from Expo 2025

The Panasonic Group aims to realize a society where humans and nature exist in harmony, and each person’s innate talents are fully utilized, a message that was communicated through “The Land of NOMO”—the Panasonic Group Pavilion at Expo 2025 Osaka—which was designed under the concept of “Set your heart and mind free, and the world will open up.” At the conclusion of the Expo, we look back at six key articles relating to the Expo’s highlight and legacy that generated significant page views and impressions.

• The spirit of the Panasonic Pavilion: Michiko Ogawa, Executive Officer and Director of “The Land of NOMO” Pavilion, reflects on how the facility embodies and communicates Panasonic’s mission of “realizing an ideal society with affluence both in matter and mind.”

• Circulation in architecture and design: The pavilion expresses “circulation”—the idea that matter, minds, sustainability, and well-being are all connected—and circulation is woven into the visitor experience and embedded in the pavilion itself, which utilizes recycled materials as primary structural components.

• A bright future for the next generation: The pavilion is a place where children—future leaders of society—feel encouraged by their experience and take the first step toward realizing an ideal society.

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• The Matsushita Pavilion: The Matsushita Group (today’s Panasonic Group) exhibited the Matsushita Pavilion at the Japan World Exposition, Osaka 1970, attracting an estimated 7.6 million visitors.

• Time Capsule EXPO '70: This joint project between the Matsushita Group and Mainichi Newspapers saw two capsules containing 2,098 carefully selected objects buried on the grounds of Osaka Castle Park with the intention of sharing contemporary culture with future generations.

• Passing hope on to the far future: The capsules, one of which is to be opened 5,000 years from now in the year 6970, include a message to the future from Panasonic founder Konosuke Matsushita.

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• Facial Authentication System: Advanced technology solutions from Panasonic Connect are used throughout Expo 2025, including a facial authentication entry control system for up to 140,000 personnel. The system reduced the need for entry staff by 80-85 percent during the construction period, offering significant labor cost savings.

• 40+ years of technological development: Leveraging four decades of image processing technology, the system boasts an unparalleled level of accuracy and is well suited for events that process large numbers of diverse visitors.

• A more secure and convenient future: Panasonic Connect aims to leverage its facial authentication technology to future generations and in collaboration with diverse partner companies.

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• Expo 2025 Panasonic Pavilion: The Panasonic Pavilion was packed with interactive features to stimulate the senses and unlock the imaginations of children.

• PR People Vlog #8: This virtual tour of the Panasonic Pavilion answers a variety of questions, including the idea behind the pavilion’s name, the cutting-edge Panasonic technologies being utilized, the unique ideas that went into designing staff uniforms.

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• A circular ecosystem: Dismantling and repurposing of “The Land of NOMO” pavilion will see more than 99 percent of the materials used—excluding exhibits—circulated back into society, a commitment that reflects Panasonic’s long-term environmental vision, “Panasonic GREEN IMPACT.”

• Driven by co-creation: A high recycling rate requires collaboration across the entire supply chain, a challenge made easier by co-creation with partners specialized in concrete, steel, copper, fabrics, and collaborations with electrical contractors, parts suppliers, and educational and research institutions.

• Reusing things as they are: The pavilion project also embraced upcycling to transform scrap materials into furniture and lighting fixtures. These products will be reused within the Panasonic Group or relocated to new sites, demonstrating the new value being created by reusing upcycled materials.

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• Visitor target achieved: On October 5, the pavilion reached its initial visitor target of 450,000, including more than 100,000 Generation Alpha children. Technologies and insights gained through co-creation with children and partner companies will be leveraged by the Panasonic Group as a legacy for future practical applications.

• Co-creation Pillars: The two co-creation pillars—Next Generation Co-creation for children and Business Co-creation for companies—created new connections with young people and diverse partners while advancing technology development, ideas, know-how, and insights for social implementation.

• Sustainable Initiatives: In collaboration with partner companies, the pavilion examined the potential for implementing a hydrogen-based society while also promoting the concepts of reuse, recycling, and upcycling.

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