Notes from building Nomu.

Essays on commerce, supply chain, agentic readiness and the moves behind the brands we work with. No keyword-stuffed listicles.

April 12, 20263 min read

Why we built Nomu

Most modern brands aren't held back by their idea. They're held back by the seams between code, ops and supply chain. Here's how we got to Nomu.

by Matt DgnCompanyCommerce

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Latest

June 6, 20264 min read

How to design a consumer brand identity that actually converts

Most brand identity decks die on first contact with the storefront. Here's how to design a consumer brand identity that holds up from logo to checkout.

by TidiProductCommerce

June 5, 20264 min read

How to grow a DTC brand without paid ads, the 2026 playbook

Meta CAC crossed the unit-economics line for most categories in 2024. Here's the actual playbook for growing a DTC brand profitably without leaning on paid ads.

by DanielIndustryCommerce

How to architect a real-time inventory system across channels

June 4, 20264 min read

How to architect a real-time inventory system across sales channels

Batch inventory sync breaks the moment a brand sells anywhere except its own site. Here's how to architect an event-driven inventory system that scales.

by RyanEngineeringCommerce

June 2, 20264 min read

How to build an AI-ready storefront with Next.js in 2026

Agentic commerce is here. Here's the practical guide to building a Next.js storefront that converts AI buyers as well as humans, schema, rendering, testing.

by Matt DgnEngineeringAgentic commerce

May 24, 20263 min read

The post-DTC playbook

Direct-to-consumer is no longer the moat, it's the baseline. Here's how the brands that are growing in 2026 are stacking advantages on top of it.

by DanielIndustryCommerce

May 3, 20263 min read

Storefronts for agentic commerce

AI buyers don't scroll. They read the page like a structured document and decide in milliseconds. Here's what changes when your top customer is an agent.

by RyanEngineeringAgentic commerce