Brand communication strategy

Brand Strategy

To be adjusted (draft) The difference between brand identity and brand image Based on Aaker´s definitions ( Source: Building strong brands) Image it is how the brand it is currently percieve…

Why does Apple’s brand mean so much to so many people? How is it that they seem to sell their products almost effortlessly while other manufacturers are constantly clamoring for our attention and we give them no heed? When it comes to innovation, invention is only half of the equation. With every great invention you [...]

Do you have tone? 🫣 Your brand’s ‘tone of voice’ reflects it’s personality — it’s how your business communicates with the world. It’s how your business makes its customers and clients FEEL. ✨ To nail tone of voice, we suggest thinking about your brand’s core values as well as unique identity and even its quirky features. 😆 Are you cheeky and fun, or sleek and polished? Keep your tone consistent everywhere, from Instagram posts to customer emails. A clever and on point tone of voice makes…

Get started on your big-picture brand communication strategy with our complete how-to guide, examples, and free templates.

Let’s make this simple using four key strategies. ✅ Brand Strategy What are your goals? Who is your target audience? ✅ Brand Messaging What key messages define your brand? How are they communicated? ✅ Brand Identity How do your logo, colours, and voice reflect your brand? ✅ Brand Content What content formats and channels resonate with your audience? Once you have identified these four essential areas, you will have a clear picture of your branding strategy. Let’s simplify branding. Fol...

Want to create content and stories that will help your brand stand out? Start byidentfying your brand messaging pillars (with real-world examples).

These are two terms that often get mixed up. A brand’s voice and tone are essential for building trust and connection with its audience. The voice ensures consistency, reflecting the brand’s values and personality across all touchpoints. The tone adapts to resonate with the emotions and context of each message. Together, they create a cohesive identity, foster meaningful relationships, and differentiate the business in a competitive market, ensuring the brand remains memorable and rela...

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