Gen z culture aesthetic

New creative platforms are giving Gen Z an avenue to express their creativity. So what do they want to say about themselves?

"gen z"

Millennials are, like, so 2000-and-late.

90’s Kid

Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.

These Gen Z style trends have roots in black culture. Learn the important difference between appreciation and appropriation.

For those who don't know where to place themselves in the newly erupted generation war, know that you are not alone. As a fellow 'zillennial', I know what it's like to feel constantly confused about your identity...

Background Youthforia is a US-based digital-first, Gen-Z clean beauty brand whose mission is to make makeup more playful by breaking the beauty rules for a market bored by what’s out there. They encourage people to use makeup whenever they want, however they want — strictly no rules. Their products are for a self-expressive youth market […]

For the cohort deemed as the Action Generation, Gen-Z overwhelmingly supports the Black Lives Matter cause: 90% of Gen-Z respondents to a recent poll in favor of BLM and what they see as social justice.