Good American

Good American CEO and cofounder Emma Grede and supermodel Ashley Graham open up to PEOPLE exclusively about the size-inclusive brand's mission to create a diverse platform through its annual #GoodSquad open model casting call in Los Angeles — all the details here.

Take it from Khloe Kardashian: Her Good American co-founder Emma Grede is an entrepreneurial wizard, and key to the Kardashian-Jenner retail empire.

On Wednesday the 19-year-old reality star slipped into a pair of her 32-year-old sister's Good American jeans to give them a plug. 'We're good squad,' the girlfriend of Tyga wrote in her caption/

We Found the 12 Most Comfortable Pairs of Jeans for Every Woman | “The best jeans for curvy body types, hug all the right parts in a flattering way, and do not create a gap in the back when you sit down,” says Brooke Rounick, a fashion stylist and blogger based in Philadelphia. Among her picks is Good American’s Good Curve line. #realsimple #fashion #details #fashiontips #womensfashion #whattowear

Check out this listing I just found on Poshmark: Good American Good Waist jeans. #shopmycloset #poshmark #shopping #style #pinitforlater #Good American #Denim

Shop melissalovemark's closet or find the perfect look from millions of stylists. Fast shipping and buyer protection. Brand New jeans with tags on them. Good classic, size 2/26 waist. Inseam is 28” Missed return window. My loss your gain.

Shop Good American Good Skate High … and other curated products on LTK, the easiest way to shop everything from your favorite creators.

There’s a new guest dragon with stacks of cash ready to invest: meet emma grede, the business brains behind good american and skims. she shares her career secrets and strategies with arielle steele

Not to humble brag, but we pride ourselves at spotting trends early on in their life cycle and, well, our track record of calling trends months before they get big speaks for itself. So while we're de