Walter scott

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The theory of advertising - (1921) PDF by Walter Dill Scott

The psychology of advertising a simple exposition of the principles of psychology in their relation to successful advertisingExcerpt from the author's introductionthe typical businessman is an optimist. For him, the future is full of possibilities that never have beef! realized in the pst. He is not, however, a daydreamer, but one^who uses his imagination in formulating purposes that lead to immediate action. His power of execution often surpasses that of his imagination, and he is frequent

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