Product key visual

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Mirinda Soda, Product Key Visual, Gen Z Design, Candy Ads, Visual Advertising, Ice Cream Brands, Design And Technology, Key Visual, Cosmetic Design

Mirinda, the fruit-flavored soft drink from Pepsi, needed a makeover — something bright, something fresh, and something playful to appeal to Gen Z. We worked with PepsiCo Design and Innovation alongside Bulletproof agency to create a new visual identity for the drink, as well as 3,000 key visual assets to help them market Mirinda to their large (and growing) global audience.

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