The YouTube monitoring toolfor brands people talk about

YouTube monitoring is the process of tracking and analyzing mentions of your brand, products, competitors, or industry keywords across YouTube videos and comments. Without it, you miss critical conversations: a review comparing you to a competitor, a tutorial teaching your product to thousands of viewers, or comment sections filling up with unanswered questions. Creators rarely tag or notify the products they cover — videos about you get published, ranked, and watched without you ever knowing.

YouTube monitoring is tactical and focuses specifically on YouTube as a platform, tracking specific keywords, brand mentions, and competitor names with alerts for immediate action. Social listening is strategic and monitors conversations across multiple platforms including YouTube, Reddit, Twitter and others, analyzing broader trends, sentiment, and themes by aggregating data over time for insights.

YouTube reviews and tutorials shape buying decisions long after they're published — a comparison video keeps ranking in YouTube and Google search for years. Monitoring lets you thank and build relationships with the creators covering your product, answer the questions piling up in comment sections, correct outdated claims about your pricing or features, and spot viewers asking for alternatives to your competitors.

We check YouTube for new content every hour on the Pro plan. On the Scale plan, mentions arrive in real time. If you have specific requirements, contact us at hi@octolens.com.

Yes, you can monitor YouTube with Octolens without having a YouTube account because our monitoring works independently of any personal account.

Setting up a YouTube keyword alert with Octolens takes under 5 minutes. Sign up for a free trial, add the keywords you want to track (your brand name, competitor names, industry terms, or pain points), and choose where you want alerts delivered — Slack, email, webhooks, or pull them via API. Octolens will scan YouTube continuously and alert you every time your keyword appears in a video or comment.

Google Alerts only tracks web pages indexed by Google — YouTube videos surface late or not at all, and comments are effectively invisible to it. YouTube keyword alerts from Octolens track videos and comments as they appear, so you can respond while the audience is still watching instead of finding the video months later. Octolens also adds AI relevance scoring so you only see mentions that actually matter to your business.

Yes! You can set up YouTube keyword alerts for multiple keywords at once. Track your brand name, competitor names, industry terms, pain points, or any phrase relevant to your business. Each keyword is monitored independently, and you can configure different alert settings for each one.

You can monitor public YouTube videos and the comments under them. This includes product reviews, tutorials, comparison videos, and any public video mentioning your keywords — plus the discussions happening in their comment sections.

Yes — Octolens monitors both public YouTube videos and the comments under them for your keywords. Comment sections are often where the real feedback lives: questions, complaints, and buying signals from viewers researching your category under other people's videos.

Yes! You can customize your notifications based on AI relevance scores (high, medium, low) and receive them via email, Slack, or webhook.

Yes. The same keywords can monitor Reddit, Twitter/X, LinkedIn, TikTok, Hacker News, podcasts, and more — 15+ platforms in one feed, so a YouTube review and the Reddit thread discussing it show up side by side.

Yes, you can export your YouTube monitoring data as CSV. We also provide webhook, API, and MCP server integrations for connecting with your existing tools — included on every plan.

YouTube reviews and tutorials keep working for years, and most listening tools treat YouTube as an afterthought. Octolens monitors videos and comments, uses AI-powered relevance scoring to separate real conversations from coincidental keyword matches, and delivers them to Slack, email, webhooks, API, or MCP. It's built for brands people talk about online.

Octolens offers a free trial for YouTube monitoring. After the trial, the pricing starts at $159/month (billed annually, or $199/month billed monthly).

Please contact us at hi@octolens.com and we will be happy to help you.