- The Power of Value Anchoring: How Brands Use Contrasts to Win Customers
Strike the right balance between luxury and affordability, and watch as your customers appreciate the value you offer.
- Five Years Post-Pandemic: Has Indian Retail Adapted?
Post pandemic, not only is the retail industry in India moving ahead into a new age, but it is also no longer attempting to go back to the past.
- The Rise of Private Labels: How Retail Giants Are Winning the Game
The future of retail belongs to those who own the shelf, control the supply chain, and build trust through their brands.
- How Indian Gen Z is Transforming Shopping – And What It Means for the Next Generation
As Indian Gen Z continues redefining shopping behaviours, brands that evolve with them will win their wallets and loyalty.
- The Power of Free: How Brands Turn Freebies into Billions
The top businesses know that freebies are strategy, not charity. Master this strategy and construct a money-making machine, not simply a product.