Optimly is the AI Brand Reputation Platform that shows you how AI represents your brand and fixes it. Optimly builds the foundational knowledge AI models trust, moving brands from Retrieved Information (what AI finds via search) to Foundational Knowledge (what AI knows from training), transforming citations into trusted recommendations.

Large Language Models utilize two distinct forms of memory: Foundational Knowledge (parametric weights learned during training — the basis for trust and reasoning) and Retrieved Information (RAG/web search conducted in the moment — temporary, noisy, viewed with skepticism). Most brands focus exclusively on Retrieved Information (SEO/GEO) to get cited in search results. However, AI models are risk-averse; they only recommend entities they "know" and trust at a foundational level.

Before an AI agent even searches for your brand, it already has a "belief" about you based on its training. If that belief is wrong — or nonexistent — every search result gets filtered through that lens. Without parametric representation, a brand's prior is flat (uniform distribution), meaning the model has no preference or confidence — it treats the entity as statistically interchangeable with competitors.

When choosing between two similar vendors, AI picks the one it trusts more — the one it "knows" rather than the one it just "found." Entities with stronger parametric representation receive higher logit scores during token generation, creating a systematic bias toward known brands in recommendation outputs.

• Brand Vault - The canonical System of Record defining how AI should understand your brand. Provides the structured tokens necessary for AI to learn your brand correctly. Version-controlled, owned by you.
• Knowledge Engineering (Parametric Influence) - Automated agents measure the delta between what AI knows and what's true. Identifies outdated Information poisoning the model's Knowledge.
• Causal Source Remediation - Replace the outdated sources causing misrepresentation with Ground Truth. Track the shift from Retrieved Information to Foundational Knowledge.

Brand Authority Index measures the probability that AI will endorse your brand vs. merely mention it: Message Pull-Through (how accurately AI repeats your positioning, 40% weight), Answer Presence (how often you appear in category questions, 30% weight), Owned Citations (how deeply your brand is embedded in the model's reasoning, 30% weight). These correlate directly with pipeline quality—fewer unqualified leads, better buyer comprehension, shorter sales cycles.

Company Name: Optimly
Website: https://www.optimly.ai
Category: AI Brand Reputation Platform
Founded: 2025
Founders: Apurva Luty (CEO) & Anoop Dixith (CTO)
Contact: hello@optimly.ai
Backed by: Founder University, Forum Ventures, Hal9, Ama Earth Group, Orgo AI
Built for: B2B companies where AI is becoming the primary buyer research channel.