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WINTER 2025

2000s

This winter, we’re bringing you bling that outshines the disco ball at a Y2K party, colors that shout early internet memes, and clashing combos that echo the rhythm of the fashion-forward 2000s. Every swipe of color is a viral moment waiting to happen.

FIRST EVER

pH Perfector

pH Reactive Nail Tint

pH Perfector Reactive Nail Tint adapts to your unique nail chemistry, revealing a custom blush tone that enhances natural nails. Infused with pH technology plus Vitamins C and E, it strengthens, hydrates, and brightens while correcting discoloration. One swipe gives a glossy, chip-free finish for up to 5 days, leaving nails naturally radiant after removal.

NEW ARRIVAL

RUBIKS x ORLY

Two icons of creativity unite in a limited-edition collab designed to spark fun, self-expression, and nostalgia. Inspired by the world's most legendary puzzle, this collection brings vibrant shades and playful looks to your fingertips.

NEW ARRIVAL

Midnight Arcade

Step into the Midnight Arcade, where the nostalgia is strong and the nails never quit. Three glow-in-the-dark toppers: Talk To The Hand, Blue Light Special, and All That. Take your mani from holographic shine to glowing after-dark magic. Perfect for Halloween, perfect for forever.

FALL/HOLIDAY 2025

Divine Alchemy

Introducing the Breathable Fall/Holiday 2025 Collection. Tap into the divine feminine. Gilded shimmers weave through a mystical collection of opulent reds and lush pinks. Shades as classic as the tales that inspire them.

NEW ARRIVAL

Harry Potter™ x ORLY

Experience the Harry Potter™ x ORLY limited-edition nail collection, inspired by the beloved film series. From house colors and magnetic finishes to glow-in-the-dark and a pH-reactive nail tint, every shade delivers extraordinary color and transformation.

Which effect will you choose?

YOUR NAILS BUT BETTER

NEW: Nail Retouch

Nail Retouch is the new standard for effortless nail perfection Designed for minimalists, natural nail lovers, and anyone craving a clean, polished look – fast.

LIMITED TIME OFFER

Fall Favorites

Step into the season with shades that capture autumn’s warmth and richness. Our curated fall collection features cozy, timeless colors to complement every mood and occasion. Choose from our fan-favorite Breathable formula or professional lacquer, each shade delivers the perfect finish.

For a limited time, enjoy 20% off your fall favorites with code LOVEFALL.

LA Sparks

As part of its 50 anniversary celebration, ORLY is proud to announce a partnership with the WNBA’s LA Sparks, becoming the team’s first-ever Official Nail Partner, bringing both vibrant color and performance-driven nail care to the court for seasons to come.

A close up of a model wearing a white one shoulder top, her hand up to her face, showing her colorful painted nails

tried and true

Nail Lacquer

This is the salon-quality lacquer that made ORLY a household name. Richly pigmented for bold, vibrant color and full coverage—in fewer coats.

Flat lay of ORLY GELFX nail products including bottles of gel nail color, basecoat, topcoat, and nail lamp on a purple background.

long lasting

GELFX

Our vitamin-enriched gel formula cures under a UV/LED lamp and delivers up to 21 days of chip-resistant, high-shine wear.

Close-up of two hands with manicured nails polished in metallic pink and teal shades, wearing delicate gold rings, showcasing Orly Beauty nail polish.

one step wonder

Breathable

Our 1-step nail color is good for your nails and easy to use—no basecoat or topcoat required. Just paint and go!

Hand with long stiletto nails featuring a nude base and metallic silver tips, holding a transparent bubble.

BETTER THAN ACRYLIC

Builder In a Bottle

All-in-one soak-off builder gel for strong, flexible extensions and overlays. Patented. Perfected. Pro-trusted.

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FORMULATED WITH CARE

MADE IN LOS ANGELES

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ORLY beauty nail products including polishes, treatments, and tools in assorted colors and finishes. ORLY nail care collection featuring colorful polishes, nail treatments, and tools in various shades and styles. ORLY nail products with vibrant polishes, care treatments, and tools available in a range of colors and finishes. Scrolling Image 4 ORLY beauty nail products including polishes, treatments, and tools in assorted colors and finishes. ORLY nail care collection featuring colorful polishes, nail treatments, and tools in various shades and styles.

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