COMPASS Tea

Packaging for a line of natural herbal teas named COMPASS. The lines in the design are arranged at an angle following the compass hands, which are positioned in the center.

The idea was to make the packaging stand out among other products on the shelf, so it was decided to use a vibrant color palette with accents in the form of ornaments that vary depending on the type of tea.

The task at hand was to infuse the packaging design with the essence of premium quality specialty loose-leaf tea, evoking genuine emotions while seamlessly integrating traditional elements. This approach aims to not only captivate the consumer visually but also create a sensory experience that resonates with the authenticity and richness of the tea blends offered.

Several design variations were crafted, ranging from more elaborate compositions rich in elements to simpler renditions with fewer details. Each variant aimed to strike a balance between visual impact and clarity, ensuring that the essence of the premium quality tea and its traditional roots remained at the forefront of the packaging design.