Freybe Single Stick Pepperoni

Designed for On-the-Go
Created for busy, on-the-go snackers, this new packaging design for Freybe’s Single Stick Pepperoni is built to grab attention in high-traffic retail environments. With bold colour blocking, clean visuals, and a system designed for both shelf impact and scalability, the design speaks directly to impulse-driven shoppers while reinforcing Freybe’s premium brand presence.

Capture Attention. Communicate Fast. Scale with Ease.
The goal was to create a flexible, scalable design system that: is flexible and scalable, focused on commanding attention in crowded snack aisles, clearly differentiating flavours at a glance, and appealing to active, convenience-first consumers. It also supports future product expansion with a cohesive look. Every decision was made to enhance the product’s portability while emphasizing its bold, flavour-forward appeal.

Shelf-Ready
To support quick stocking and strong in-store visibility, retail-ready trays were designed with oversized flavour blocks and vertical orientation. These displays build brand presence and drive impulse buys—ensuring the product stands out whether it’s a single stick or a full block on shelf.

A Unified System, Built for Expansion
Each flavour in the line is paired with a bold, distinctive colour—making it easy for shoppers to identify and choose their favourite at a glance. Each flavour is paired with a bold, distinctive colour to make product selection fast and intuitive. The colour system is designed to grow with the line, ensuring that new SKUs can slot in easily while maintaining clarity and shelf impact.
From individual sticks to shelf-ready trays, every element follows a consistent visual language. Typography, iconography, and colour all work together to deliver a strong, recognizable presence—no matter how or where the product appears in store.