Brand Identity

34 Pins
·5y
#Masstige #Brands #Indian #Economy #Matrix The matrix shows on the relationship between price and perceived prestige value of product.The shaded region in the above figure shows the segment which calls for accessible premium products with high perceived prestige value priced in such a way that the middle class is able to afford it #mafash14 #bocconi #sdabocconi #mooc #w4
Brand Heaven + Hell
Same is true for interactions among team members Source: Brand Heaven + Hell by David Armano, via Flickr
What the eff is a Brand Archetype?
You can take my Brand Archetype Quiz to find out where your brand fits and get more detailed descriptions, big brand examples, music choices, instagram accounts to follow, and a crap load of other cool stuff. Trust me, you’ll like it.
The Marketing Department of the Future
The #marketing department of the future- blending traditional and digital marketing channels
What Is A Brand Story?
What Is A Brand Story? Brand story has become the new black of marketing. Once upon a time you had to have a campaign or ‘the line’, now yo...