Oatly branding

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Oatly - Rebranding – Forsman & Bodenfors Milk Industry, Advertising Space, Foods And Drinks, Wellness Trends, Taking Over The World, Digital Strategy, What Happened, Once Upon A Time, Helping People

The story of a fearless brand that shifted the entire milk industry Once upon a time, there was a small Swedish manufacturer of oat-based foods and drinks. The brief was simple: Find new ways to grow. This is what happened. We started by shifting the approach to oat-based products from being a niche segment for […]

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