'90s Fashion

Find your favorite '90s fashion trends here.This board is filled with all the style inspiration and outfit ideas you’ll ever need from the low-rise-loving decade. We’re talking Doc Martens, tie dye, chokers, flared jeans, bucket hats, crop tops, baggy cargo pants, combat boots, tiny sunglasses, leather jackets, grunge aesthetics and more.
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PureWow
barbie dolls are featured in the ad for their new clothing line, which is now available
Barbiecore: What Does the Trend Mean?
Barbiecore—and ‘90s Barbies in general—are having a major moment, but why? And what does it reveal about us? Here’s a deep dive into millennials’ relationship with the doll, as Mattel rereleases its 1992 best-seller, Totally Hair Barbie.
The best satin slip dresses are timeless and versatile—and I spoke to stylist Zadrian Smith about how to style them and searched the internet for 22 of the best to shop for 2025. Tiny Sunglasses, Pastel City, Grunge Street Style, Chic Goth, Grunge Aesthetics, Style Tips And Tricks, Slip Dresses, Products To Buy
The 22 Best Satin Slip Dresses
The best satin slip dresses are timeless and versatile—and I spoke to stylist Zadrian Smith about how to style them and searched the internet for 22 of the best to shop for 2025.
PureWow
PureWow 
'90s Fashion
the vampire slayer's fashion pieces are featured in this ad for their upcoming movie
12 Whimsigoth Fashion Pieces Inspired by 'Buffy the Vampire Slayer'
I’m rewatching “Buffy the Vampire Slayer” for the first time since it aired, and my millennial heart has been stolen by the slew of whimsigoth fashion. Here’s everything you need to know about the witchy, ‘90s aesthetic, along with 12 styles to shop to get the look for fall.
PureWow
PureWow 
'90s Fashion
There are many ways to define the ‘90s and hair is one of them. From colorful butterfly clips to a voluminous blowout, we take a trip down memory lane and round up the best ‘90s hairstyles that are still popular today. 90s Natural Hairstyles, Jackets Grunge, Voluminous Blowout, Tiny Sunglasses, High Pigtails, Updos Hair, Half Braid, Grunge Aesthetics, Curls Braids
The 20 Best ‘90s Hairstyles
There are many ways to define the ‘90s and hair is one of them. From colorful butterfly clips to a voluminous blowout, we take a trip down memory lane and round up the best ‘90s hairstyles that are still popular today.
PureWow
PureWow 
'90s Fashion
Take on the '90's fashion trend in style this year with 21 of the best square-toe shoes for women we found across the internet from trusted brands like Vivaia, Reformation, Tory Burch and more. High Heel Hacks, Jackets Grunge, Heel Hacks, High Heel Hack, Tiny Sunglasses, Pastel City, Athleisure Street Style, Grunge Street Style, Best Shoes For Women
The 21 Best Square-Toe Shoes
Take on the '90's fashion trend in style this year with 21 of the best square-toe shoes for women we found across the internet from trusted brands like Vivaia, Reformation, Tory Burch and more.
PureWow
PureWow 
'90s Fashion
Here’s exactly what to wear to a ‘90s party, whether you want a full-on costume or something more casual cool. These 22 outfits worn by all our most-loved ‘90s fashionistas, from TV icons like Hilary Banks to IRL starlets like Britney Spears, are sure to inspire a fabulous throwback party look. Britney Spears Iconic Looks, 90s Fancy Dress Ideas, 90s Britney Spears, Jackets Grunge, Decade Outfits, Dance Party Outfit, Iconic 90s Outfits, 90s Dress Up, Tiny Sunglasses
What to Wear to a ‘90s Party
Here’s exactly what to wear to a ‘90s party, whether you want a full-on costume or something more casual cool. These 22 outfits worn by all our most-loved ‘90s fashionistas, from TV icons like Hilary Banks to IRL starlets like Britney Spears, are sure to inspire a fabulous throwback party look.
PureWow
PureWow 
'90s Fashion
Cherry Cola Lips are the latest beauty trend making the rounds on TikTok and beyond. One PureWow editor breaks down the style and how to get the '90s makeup look. Jackets Grunge, Best Eye Shadow Palette, Cherry Cola Lips, Date Night Makeup Looks, Order Of Skincare, Night Makeup Looks, Tiny Sunglasses, How To Remove Makeup, 90s Makeup Look
The '90s Cherry Cola Lip Trend
Cherry Cola Lips are the latest beauty trend making the rounds on TikTok and beyond. One PureWow editor breaks down the style and how to get the '90s makeup look.
PureWow
PureWow 
'90s Fashion
Here are 15 stores like Express to shop, whether you’re looking for business casual outfits or stylish, everyday finds. Jackets Grunge, Athleisure Street Style, Preppy Basics, Grunge Aesthetics, Puffer Coats, Baggy Cargo Pants, Products To Buy, Business Casual Outfits, Gift Guides
15 Stores Like Express
Here are 15 stores like Express to shop, whether you’re looking for business casual outfits or stylish, everyday finds.
Sleek white tank tops, clean trousers and little to no jewelry?? '90s minimalism is the hot fall trend capsule wardrobe lovers have been waiting for. Jackets Grunge, What To Wear With Leggings, Cute Work Clothes, Feeling Old, Jewelry 90s, Athleisure Street Style, White Tank Tops, Outfit Rotation, 90s Minimalism
Fall Fashion Trend: '90s Minimalism
Sleek white tank tops, clean trousers and little to no jewelry?? '90s minimalism is the hot fall trend capsule wardrobe lovers have been waiting for.
Remember Limited Too, the cherished early 2000s tween store that vanished from malls? Find out what ever happened to the fan-favorite brand, from its peak popularity to its unexpected disappearance. Jackets Grunge, Tiny Sunglasses, Pastel City, Athleisure Street Style, Grunge Street Style, Grunge Aesthetics, Style Tips And Tricks, Millennial Mom, Limited Too
What Ever Happened to Limited Too?
Remember Limited Too, the cherished early 2000s tween store that vanished from malls? Find out what ever happened to the fan-favorite brand, from its peak popularity to its unexpected disappearance.
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Heritage mall brands have been enjoying major comebacks over the past few years, including PureWow Fashion Editor’s top four most-loved names. Here’s everything you need to know about the new and improved iterations of these old-school brands. Jackets Grunge, Tiny Sunglasses, Pastel City, Grunge Street Style, Chic Goth, Grunge Aesthetics, Fashion Tricks, Style Tips And Tricks, Fashion Style Women
4 Mall Brands Primed for a Comeback
Heritage mall brands have been enjoying major comebacks over the past few years, including PureWow Fashion Editor’s top four most-loved names. Here’s everything you need to know about the new and improved iterations of these old-school brands.
PureWow
PureWow 
'90s Fashion
Heritage mall brands have been enjoying major comebacks over the past few years, including PureWow Fashion Editor’s top four most-loved names. Here’s everything you need to know about the new and improved iterations of these old-school brands. Jackets Grunge, Tiny Sunglasses, Pastel City, Grunge Street Style, Chic Goth, Grunge Aesthetics, Fashion Tricks, Style Tips And Tricks, Fashion Style Women
4 Mall Brands Primed for a Comeback
Heritage mall brands have been enjoying major comebacks over the past few years, including PureWow Fashion Editor’s top four most-loved names. Here’s everything you need to know about the new and improved iterations of these old-school brands.
PureWow
PureWow 
'90s Fashion
Sleek white tank tops, clean trousers and little to no jewelry? 90s minimalism is the hot summer trend capsule wardrobe lovers have been waiting for. Here’s how to style the trend in 2024. Jackets Grunge, Tiny Sunglasses, What To Wear With Leggings, Cute Work Clothes, Feeling Old, Jewelry 90s, Athleisure Street Style, Grunge Street Style, White Tank Tops
How to Wear the ‘90s Minimalist Trend for Summer
Sleek white tank tops, clean trousers and little to no jewelry? 90s minimalism is the hot summer trend capsule wardrobe lovers have been waiting for. Here’s how to style the trend in 2024.
PureWow
PureWow 
'90s Fashion
How to Wear the ‘90s Minimalist Trend for Summer: Column Dress + Slingbacks Jackets Grunge, Tiny Sunglasses, Jewelry 90s, White Tank Tops, 90s Minimalism, The 90s Fashion, Column Skirt, Baggy Cargo Pants, Silk Cami
How to Wear the ‘90s Minimalist Trend for Summer
How to Wear the ‘90s Minimalist Trend for Summer: Column Dress + Slingbacks
PureWow
PureWow 
'90s Fashion
21 of the Most Comfortable Boots for Women of 2024 - PureWow Jackets Grunge, Tiny Sunglasses, Comfortable Boots For Women, Grunge Aesthetics, Baggy Cargo Pants, Comfortable Boots, I Love Fashion, Bucket Hats, Doc Martens
12 of the Most Comfortable Boots That Won’t Leave You with Blisters After Just One Wear
21 of the Most Comfortable Boots for Women of 2024 - PureWow