Shopping in seoul

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Discover the ultimate shopping guide to Seoul, your go-to resource for exploring the best shopping districts, trendy boutiques, and must-visit markets. From luxury malls to hidden gems, this guide offers expert tips on where to find the best South Korean fashion, whether you're hunting for designer brands or traditional Korean crafts.

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Seoul. 20 years ago, this city was nothing special for most people, perhaps a classic layover on the way to Japan or China. But in the past few decades, Seoul has become a hotspot of culture, entertainment, and vibrant young life now famous all around the world. If you’re looking for a city that has

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oranges and other items are arranged on the table in front of a woman at a counter

(Paid Content) It was only a few years ago that a mention of “K-beauty” would leave you with blank stares, but now, Korean beauty has swept through the cosmetics industry like a splash mask tidal wave. With an emphasis on natural ingredients, nourishing formulas, and whimsical packaging, K-beauty not only promises to give you dewy, healthy radiance, it also makes self-care a fun, indulgent experience.

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the inside of a subway train with pink and blue paint

Planning a trip to Seoul and love Kpop? Check out these 10 Kpop things to do in Seoul, from attending a Kpop concert to visiting a Kpop pop-up exhibition, shopping for Kpop albums and merchandise, and more!

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