Gryt is a self-care brand for teens and tweens that fully understands the challenges of puberty. The brand's packaging, designed by Emily Kowzan-Ritter, Kathryn Beaton, Carly Kaufman, Caroline Makoujy-Kusnetz, and Becky MacGregor Clark, moves away from teenage tropes but still feels wholly approachable for the demographic. Using excessive white space and layered, colorful typography creates a crisp design with the necessary joyful elements.
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