Tool packaging

Job responsibilities: Concepted and designed logo, art directed and designed all packaging and support point-of-purchase material.

The concept of the ""Prograde"" kitchen tool brand is to bring the professional quality to ordinary households. In consideration of the environmental impact, the packaging was made of paper. Since the paper package hides the product inside, a full-size photo of the product is shown, and instructions on how to use the product are provided on the back of the package.

I bought one of the original Brompton toolkits and still think that it is a design classic. I originally thought that its £48 price tag was quite simply too much and that I was not going to buy one. I did succumb to its undoubted practicallities and bought one. Unfortunately, no sooner had I bought one and placed in inside the mainframe of my Brompton horror stories began to surface that the tyre levers were prone to snapping. I saw a few pictures posted and have yet to even use the 15mm…

Package design for Evolv, a mid-tier tool brand for Sears by Minneapolis-based Design Guys. Check it out below. “The previous entry level brand inthe stores was called Companion. Companion was a line of low quality,cheap imported hand tools. Evolv was created to raise the bar on entry-level tools with better overall quality and durability and […]

Designer: Evan TollesonProject Type: Student ProjectSchool: Academy of Art UniversityCourse: Package Design 3Location: San Francisco, CaliforniaPackaging Contents: Garden ToolsPackaging Materials: Paper, Concrete, WoodStory:Farmers and tradesmen do not leave their homes without first donning their Carhartt. It is a symbol of work ethic, durability, and knowledge of craft. In the past fifteen years, the landscape has…

We’ve picked out our favorite packaging designs that feature the use of the color yellow. Take a look at our picks below! 1. Modern By Dwell Magazine 2. South Africa’s Muti Gin Will Have You Reaching For a G&T All Summer Long 3. Toast The Good Times With this Colorful “Craft” Beer 4. SIMPLo is […]

Concept packaging design for brand «Neat». The main style of the project is based on engineering graphics.

Manual for Modeco packaging designers

Garden centers are typically bright and open places in order to create the perfect environment for lush, green plants. While great for the plants, heavy sunlight can wreak havoc on packaging: washed-out colors, oranges that look pink and unreadable text. …

Packaging for Pantone's line of monitor calibration tools.