AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think.
In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.
We’ll discuss:
How to supercharge your creativity with AI assistance
The evolution of writing tools from basic grammar checks to advanced assistants
Practical tips to elevate your content and stand out from the crowd
The art of balancing AI power with human creativity
Don't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.
Listen to the audio version: 3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content
Listen on...
Watch: 3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content
Show Notes & Related Resources for 3 AI Writing Tools You Should Try Today:
Podcast Transcript 3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content
Hello and welcome to this episode of The Clinic Marketing Podcast. I'm your host, Darcy Sullivan, from Propel Marketing & Design.
Today, we're diving into three powerful AI tools that are revolutionizing the way you can create content. There are so many AI tools out there that I wanted to narrow things down for you, so today, I am sharing with you three of my favorite AI writing tools.
There are tons of tools out there, obviously, but these three, I feel, are so easy to use, especially if you're just getting started. Be sure to stick around because number three is my absolute favorite and the one I use every day for work.
Now, before we dive in, it's important to note that AI tools have limitations. These are tools that are there to assist you, not to replace or act as a replacement for human creative and critical thinking.
I am absolutely not suggesting that you use them to completely take over your writing process!
You can find links to all of the resources that will be mentioned in today's episode on the Show Notes page on our website at propellyourcompany.com.
There, you can find Show Notes from all podcast episodes, helpful blog posts, guides, checklists, upcoming trainings, and much more.
All right, let's dive into the AI list with one of the most popular tools.
The first tool that we're going to talk about today is ChatGPT. I think most people tuning into this episode have either heard of ChatGPT before or have used it, and while I do say that, there's still so many people out there who have yet to try this tool and some that don't know about it.
In fact, I was on a call with a client the other day who had never heard about ChatGPT before. If you are just getting started with AI tools, I think this is one of the most popular ones to start to use and play around with.
Chatgpt is powered by OpenAI. Now we've got awesome resources for you on our website, and a couple of those I want to take a moment to mention right now. There were two podcast episodes that I did that were specific to ChatGPT, but I think you'll find them relevant to some of the other tools that we're mentioning today as well.
There was the episode “ChatGPT Hacks for Clinic Blogs Boost SEO, Traffic and Engagement,” and there was “3 chatGPT Mistakes That Can Hurt Your Clinic's Marketing & SEO. Both of those you can find on the website, along with a “chatGPT, SEO, and Content Marketing Prompt Cheat Sheet.”
You can find those on the website or by looking at the Show Notes. If you are a member of our Ready. Set. Rank! Program—that's our DIY SEO program—you will find a few specific AI trainings inside the bonus section. If you're interested in learning more about that program again, you can visit our website.
A couple key features of ChatGPT are its abilities to understand context, to handle various writing tasks. It's great for brainstorming, outlining topics or ideas for generating content when given specific directive and helping you during the research stage.
It's also one of my favorite tools to use when naming podcast episodes or blog posts.
I typically go to ChatGPT and I will tell it what the topic is of the blog post or podcast and ask it to provide me with 25 potential titles that I could use.
One thing that you want to make sure when you're using some of these AI tools like ChatGPT is that you ask it for more than one response.
In the example I just gave, sometimes I will ask it for between 10 to 25 titles for a podcast or blog post. It’s very easy to use.
Some cons do include, however, the fact that ChatGPT, at the current time, has potentially a bias and can sometimes produce inaccurate information. You will notice there's also a repetitiveness and a genericness to some of the content that it provides.
This, again, is why we want to make sure that we're careful as to how we're using these tools. We're not going over to chatGPT and just asking to write a blog post for us. We're using it in strategic ways to help improve the writing process by asking it to go through and potentially read the content that we have for a page and asking what additional information we should add.
Or, again, the example that I gave in asking it what additional information we should add. Or, again, the example I gave of asking it for titles for a blog post. Or you could do the same thing for titles for an email. Or give it a blog post and have it provide you with an email blast based on the blog post that you provided.
Now, similar to ChatGPT, we have tool number two, and that's Claude. Claude was developed by Anthropic.
Claude is another conversational AI tool that's similar to ChatGPT, but it prides itself on being safer and providing more ethical outputs. All tools that we are mentioning today currently are freemium tools. If you haven't heard the word freemium before, it means that there is a free version and a paid version.
So, with ChatGPT and Claude, you have the option to try them for free, and then they have an upgraded paid version as well. Like ChatGPT, Claude can handle various tasks, from helping you outline articles, summarize text, all the things that you would use ChatGPT for, you can also use Claude.
For now, what I honestly like to do is, if I am giving ChatGPT a prompt, I will kind of create a battle of the bots, if you will. In one browser window I will open up ChatGPT and I will give it a specific prompt. I will then just copy and paste that exact prompt into Claude and this way, I've got multiple responses that I can use.
And sometimes I'll like what Claude supplies me better than what I like the chatGPT supplies, and vice versa. I'll then take the information that they gave me and combine and modify.
So, for instance, if I had written a blog post and I wanted to derive an email for an email blast from the blog post, I would go to chatGPT and Claude and say here's a blog post that I wrote I am trying to create an email blast for it, please help. And paste both in. Then, I would look at what both of them supplied and sometimes kind of tweak, grab some sections from one, some sections from another.
If I'm looking to get some assistance with some outlining or rephrasing some wording, I will do the same. I will go to both and kind of let them battle it out to see who can supply me with the best response.
Other runners-up in the same category of chat-type features that ChatGPT and Claude offer include Bing, Copilot, Google Gemini, and others.
I did not include all of these because, personally, I feel as though I've tried a number of different solutions or the specific tools. I prefer ChatGPT and Claud currently over Binko, Copilot, Google Gemini, and others.
Again, you can check out the resources. We've got “ChatGPT Hacks for Clinic Blogs” and “3 chatGPT Mistakes That Can Hurt Your Clinic's Marketing & SEO”. With both of those, you can take the information that's in there and apply it to both chatGPT and Claude, along with the “chatGPT, SEO, and Content Marketing Prompt Cheat Sheet.”
Now, lastly, but absolutely not least, we have the tool that I use literally every day for work, and that's Grammarly. If you're not familiar with Grammarly, again check out the Show Notes.
Grammarly has been around for a while now, and it's primarily known as a grammar and spell checking tool, but it's really starting to evolve into so much more.
Again, like ChatGPT and Claude, it has freemium options, free and premium. I would definitely suggest that you start by checking out their free version. Grammarly now offers AI-powered suggestions that go beyond just catching some typos. It can help with tone adjustments in the way that you're writing type is, readability improvements, and more.
Now, what I love about Grammarly is you're not just going to Grammarly and pasting something in and getting feedback, you can't do that. It actually integrates with your email, your Google Docs, your Word Docs; you can use it in your website editor, you can use it in Slack, and more. It is amazing.
It provides real-time suggestions, helping you fine-tune your writing for grammar, style, and clarification. Again, I rely on this tool more than any other AI tool we talked about today.
It's been around, though, for a while. It was actually founded in 2009. And, again, it's really truly evolved from being that basic grammar checker that it used to be to now an AI-powered writing assistant.
So I strongly suggest, if you have not had the opportunity to check out any of the tools we listed today, they do have free options, so they're definitely worth playing around with.
Let's recap what we talked about today. We talked about ChatGPT, Claude, and Grammarly. I really would encourage you to experiment with all of these tools and remember to use them responsibly.
Remember these are tools that are there to assist you, not to replace or act as a replacement for human creative and critical thinking.
Darcy’s SEO strategies are easy to implement and effective. She’s the #1 SEO expert I refer to whenever I need help with my rankings.
- Nicholas Scalice, Growth Marketing Podcast // Growth Marketer
Get our next podcast episode delivered directly to your inbox:
We'll email you when we release new episodes.
Sponsors
This episode of the Propel Your Practice Podcast is brought to you by Propel Marketing & Design. Propel Marketing & Design helps Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and other clinic owners improve their website rankings.
Do you have a suggestion for an upcoming topic or guest?
We love a good suggestion and we’re happy to take yours! Tell us about a topic you want to hear more about or a guest you think would make an impact here and we’ll take care of the rest.
Interested in sponsoring a Propel Your Practice Podcast episode?
If your organization would be a good fit for our target audience, we’d love to work with you. Hit the link below and let’s talk.
