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Toyota Debuts All-Electric “bZ Time Attack” AWD Concept at 2025 SEMA Show
LAS VEGAS (Oct. 31, 2025) – Pushing the limits of electric vehicle performance, Toyota will debut its first-ever battery-electric SEMA concept build with the bZ Time Attack Concept at the 2025 SEMA Show—a purpose-built, BEV machine engineered to take on both time attack circuits and hill climbs.
Read MoreToyota and espnW Recognize 10th Class of Everyday Heroes at the 2025 espnW: Women + Sports Summit
PLANO, Texas (Oct. 29, 2025) – Last night at the 2025 espnW: Women + Sports Summit in Ojai, CA, presented by Toyota, the 10th class of Toyota Everyday Heroes was announced and honored.
Read MoreToyota Group Previews Future Products and Brand Direction at 2025 Japan Mobility Show
TOKYO (Oct. 29, 2025) – On Tuesday, the Toyota Group unveiled a number of new concepts, models, and brand directions at the 2025 Japan Mobility Show. New product offerings were on display showcasing the future strategies and innovations for the automaker’s various marques and nameplates. With highlights featuring Lexus’ “Discover” ecosystem and messaging, the expansion of the Century nameplate into a standalone brand, and various other vehicle mobility products and vehicles from the likes of Toyota and Daihatsu, the Toyota Group continues to advance mobility for all and complement the lifestyles and aspirations they embody.
Read MoreToyota Wins 14th Truck Series Manufacturers’ Championship
MARTINSVILLE, Va. (Oct. 27, 2025) – For the 14th time in its history, Toyota has won the NASCAR CRAFTSMAN Truck Series Manufacturers’ Championship. This is the third time in the last five seasons Toyota has captured the coveted title, while the 14th overall title extends Toyota’s advantage in Truck Series history.
Read MoreToyota Unleashes the Turbo Trail Cruiser at 2025 SEMA Show
LAS VEGAS (Oct. 27, 2025) – Toyota is debuting the Turbo Trail Cruiser at the 2025 SEMA Show, a performance-inspired build that blends the timeless appeal of the Land Cruiser FJ60 with the cutting-edge power of Toyota’s modern i-FORCE twin-turbo V6. The unique project is an exercise in seamlessly retrofitting contemporary Toyota engineering into a heritage platform – part resto, part hot rod, and all Toyota – showing how today’s performance technology can transform one of the brand’s most iconic classics.
Read MoreToyota Unveils Camry GT-S Concept at 2025 SEMA Show
LAS VEGAS (Oct. 24, 2025) – Toyota is pushing the boundaries of the modern sedan with the debut of the Camry GT-S Concept at the 2025 SEMA Show. Built on the foundation of the 2025 Camry XSE AWD Hybrid, the GT-S Concept is a bold design study in what’s possible when performance-inspired styling, functional upgrades, and showroom-ready sensibility come together.
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